Zabee Pasha

• · Lead automation and innovation initiatives for marketing operations, improving speed, accuracy, and governance of reporting and workflows.
• · Own marketing budget planning, forecasting, and variance analysis; deliver financial updates to senior leadership and budget owners.
• · Design Airtable workspaces, forms, and relational data structures; enforce data quality, access controls, and audit-ready documentation.

Dashboard Development and Management (Power BI)

• · Design, create, and maintain interactive dashboards using Power BI to track budget planning, execution, resource management, and other operational metrics.
• · Integrate data from multiple sources to ensure comprehensive and accurate reporting (Airtable, SAP/ERP, Workday, and other operational systems).
• · Develop automated processes for data collection, transformation, refresh, and reporting (Power Query/DAX) to enhance efficiency and accuracy.
• · Conduct in-depth analysis to identify trends, patterns, and insights that inform operational strategies and decision-making.
• · Generate regular and ad-hoc reports for the Operations team and senior management, ensuring clarity, accuracy, and governance.
• · Collaborate with Finance, HR, and IT to define data requirements and deliver relevant insights; advise stakeholders on budget utilization and efficient resource allocation.
• · Execute budget operations: open/manage purchase requisitions; ensure PO process compliance (approvals/documentation); resolve vendor payment issues and non-payment escalations.
• · Provide training and support on dashboards, reporting tools, and budget execution processes; implement and maintain financial policies and procedures.
• · Produce financial reports to track budget performance and variances; perform cost analysis, support forecasts/projections, and assist with audit preparation by maintaining accurate, up-to-date budget documentation.
• · Automated manual reporting using Power Query, saving 160 hours per quarter.

• Performed compliance checks and approvals for marketing events and spend, ensuring alignment with policies and regulatory requirements.
• Managed financial transactions including Purchase Orders, PO-exempt requests, invoice raising, ICA, and cross-charges with strong controls discipline.
• Built Airtable intake forms and tracking structures for budget requests, improving transparency and reducing approval turnaround time.
• Prepared quarter-close reports and reconciliations; partnered with cross-geo teams to resolve exceptions and maintain accurate reporting.

• Configured defined contribution retirement plans and ensured adherence to plan rules and contribution limits (401(k), 402(g), 415, HSA).
• Created MPRS and PASW service models and produced daily pipeline, utilization, and efficiency reports to support operational management.
• Earned D1 certification in defined contribution plan administration.

• Prepared Form 5500 filings and applicable schedules; supported annual compliance and reporting deliverables for retirement plans.
• Filed 1099 forms and maintained process documentation to ensure accuracy and audit readiness.