Zaheer Beedi

Building distribution network for South India

Built team of Sales manager and frontline managers

Responsible for revenue and P&L target

• Built and led a team for brand alliance for last mile delivery services
• Built a operation team, ensure operations and work flow managed smoothly
• Trained and developed department leaders and management staff for specific projects and ongoing operational needs.
• Led teams of up to 20 personnel, supervising daily performance as well as training and improvement plans.
• Assisted senior leadership in managing all aspects of operations.
• Communicated all capacity, sourcing and technology gaps with upper management.

• Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
• Established robust distribution set- up in Southern India region before shifting to West as Sales Head based, Mumbai
• ü Built a FMCG and Mobile Category Sales and Procurement team, trained and engaged for Southern and Western India Markets
• Initiated and rolled out FTL wholesale business across South and West India Market
• Built Zero to 400 Cr. (Annual Avg.) profitable FMCG wholesale sale business in 6 months of time
• Took over a charge of Vertical sales and sourcing responsibility as Category head as DGM promotion
• Developed and implemented comprehensive salesperson training program.
• Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
• Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.

• Revamp entire territory distribution infrastructure to ensure distribution and to achieve the organizational objectives
• Micro distribution set up to ensure availability of recharges and cut down churn
• Ensuring enhancing distribution footprints in newer and weaker markets
• Enhancing dealer participation for SD and HD activations
• Built a go getter team and ensure planned strategies rolled out and desired goals are achieved

• Demonstrated rapid and highest customer acquisition in region
• Rapid and flawless distribution drive to ensure distribution for revenue business (Renewal)
• Ensuring accomplishment of stipulated sales objectives set target
• Planning and formulating strategies for distribution and retails sales for the territory
• Aggressive drive to appoint and enhance town / village wise distribution

• Complete rebuild the channel in entire territory and appointed the best network to ensure the distribution and growth
• Stimulated growth in all segments with 94% market share of institutions from 0% by the completion of 2006, still retaining the business.
• Remarkable growth in retail penetration reached to highest ever active outlets with 281% growth
• Enhanced Medical stores business contribution
• Recruited sales team for 3 segment individually.
• Handled the fastest growing territories in country for Roche - Diabetes Care in all segments.

• Ensure rebuilt and revamp distribution in entire territory and ensure desired distribution and business is achieved in a very short time
• Reengaged retailers to partner in their shelves, re-entered in every retailers point.
• Ensured uncompressed distribution service to retails in terms of supply, POSM and trade support

• Delivered the highest growth product wise and SKU wise.
• Laid complete distribution network in the territory and launch the products in North Karnataka
• Initiated business in Goa state and developed the distribution setup in the state individually and Brought the business of the state to 8 tonnes from Zero from all major towns on Goa with Priya Pickle and with other range of products.

• Ensured placement of all SKUs in all important outlets
• Delivered the highest growth product wise and SKU wise.
• Right usage of POSMs
• Stage by Stage distribution improvement from Urban markets then to rural markets to ensure availability of products and ensured the primary and secondary targets achieved

• Focused secondary in all market
• Enhance distribution in main, major markets to peripheral areas to ensure distribution also reduce dependency of wholesale to the respectable level
• Ensured retail expansion, ensured secondary and distribution appointment and correction need base