Summary
Overview
Work History
Education
Skills
NOTICE PERIOD
Websites
Timeline
Generic
Zeenia Fernandes

Zeenia Fernandes

Navi Mumbai

Summary

Creative and results-driven brand leader with 18+ years of experience across luxury, fashion, and digital commerce. Currently pursuing an executive program in New Age Marketing & Brand Management at IIM Kozhikode, aligning commercial excellence with social impact. Skilled in storytelling, experiential campaigns, digital marketing, and stakeholder engagement, with a growing passion for brands that empower communities and create meaningful change.

Overview

13
13
years of professional experience

Work History

Brand Manager, India

Beauty Concepts Pvt. Ltd.
Mumbai
07.2023 - Current
  • Lead India strategy and marketing for purpose-aligned fragrance brands.
  • Executed national influencer and experiential campaigns to grow brand equity.
  • Worked closely with trade partners, retail stores, and content creators for holistic engagement.
  • Managed cross-functional teams and localised global brand narratives.
  • Managing the India portfolio for Give Back Brands, including Chopard, Elie Saab, Zegna, and Tommy Hilfiger etc. Previously, I led Bvlgari Parfums India, driving national campaigns, retail activations, and influencer engagement.

Regional Operations Manager & AJIO Luxe – Marketing & Operations Head

Reliance Brands Ltd.
05.2012 - 07.2023
  • Delivered 55% LFL growth across 100+ stores with full P&L accountability.
  • Designed CRM-driven customer journeys and enhanced premium brand experiences.
  • Supported AJIO Luxe’s luxury commerce launch through digital and content strategy.
  • Built strong local teams and aligned operations with global brand standards.

Education

Marketing & Brand Management for New Age Business

IIM Kozhikode
Kozhikode
11-2025

Bachelor of Commerce -

H.R. College
Mumbai

Institute of Chartered Accountants of India
MUMBAI

Skills

  • Brand Strategy
  • Digital & Retail Campaigns
  • Experiential Marketing
  • Influencer Engagement
  • Omnichannel Growth
  • Trade Marketing
  • Consumer Engagement
  • Team Leadership
  • Impact Storytelling

NOTICE PERIOD

3 months from offer acceptance (can be shortened if buyout is supported).

Timeline

Brand Manager, India

Beauty Concepts Pvt. Ltd.
07.2023 - Current

Regional Operations Manager & AJIO Luxe – Marketing & Operations Head

Reliance Brands Ltd.
05.2012 - 07.2023

Marketing & Brand Management for New Age Business

IIM Kozhikode

Bachelor of Commerce -

H.R. College

Institute of Chartered Accountants of India

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