Hitesh Kumar
Salesforce Marketing Cloud Technology Lead
Summary
Experienced Technical Lead specializing in Salesforce Marketing Cloud with 9+ years of IT experience, including 5.7 years focused on digital marketing and marketing automation platforms. Demonstrated success in delivering full SFMC implementations, crafting multi-channel campaigns, and driving personalized customer journeys to enhance data-driven customer engagement strategies. Strong leadership skills and a proven ability to collaborate with stakeholders to deliver solutions aligned with business objectives.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Senior Staff Engineer
NAGARRO Software Pvt Ltd
12.2022 - Current
- Headed a project as the Technical Lead, responsible for overseeing the end-to-end implementation process - from initial requirement gathering to finalizing solution design and deployment in production.
- Proficient in SOW creation and project estimation to gauge project complexity, resulting in improved project delivery timelines and client satisfaction.
- Interaction with Client, PO, and Architects on a daily cadence.
- Managed multiple concurrent projects while adhering to tight deadlines.
- Designed solutions to automate the migration of project assets into SFMC using Python accelerators and Selenium.
- Leveraged SFMC's features and Blueconic CDP to segment audiences and customize messages for diverse customer groups.
- Demonstrated on-site experience in POCs, activity segmentation utilizing JIRA stories, Go-Live checklists, and strategic activity development.
- Hands-on implementation knowledge on MoEngage - an insights-led customer engagement marketing platform with AI-driven insights to create cross-channel experiences.
- Skilled in implementing Adobe Journey Optimizer (AJO) and Experience platform for smoother operations.
- Mentored junior engineers on marketing automation platforms, providing technical leadership within the engineering team.
Senior Associate Technology
NAGARRO Software Pvt Ltd
12.2019 - 12.2022
- Established Business Unit Setup, enabling efficient SAP Configuration and IP Warming to optimize deliverability
- Developed UI and personalization for Transactional and Promotional Email/SMS Messaging.
- Dynamization of standard templates.
- Coupon codes functionality, body text, content blocks, and URLs across multiple locales.
- Executed end-to-end Mobile SMS and Push Implementation from scratch.
- Used Journey Builder in running 50+ different campaigns, along with Automation and Contact Builder.
- Facilitated REST API Integration and Cloud Pages development.
- Managed Data Migration and Validation.
- Implemented Contact Deletion set up for Email/SMS contact records.
- Leveraged SSJS and SQL Query Studio for API integration, reporting, and data view queries for engagement metrics.
- Used HTML/CSS/Ampscript/SSJS to build customized solutions that support critical business functions.
- Nested XML Handling and XSL transformations.
Senior Software Engineer
INFOSYS
08.2015 - 11.2019
- Executed the design and development of email templates, promotional campaigns, and test strategies as an SFMC Email Specialist.
- Configured HTML and Ampscript templates for personalized dynamic and referenced content blocks development.
- Created effective real-time campaigns for customer transactions, behavior, and promotions including special occasions like Birthdays and Anniversaries.
- Facilitated diverse import and export activities, such as Data Extraction, Scripting, Querying and Filtering Activities by integrating external FTP system with Marketing Cloud
- Performed Unit Testing and Automated API and End-to-End Tests.
- Identified opportunities for automation of manual testing in multiple country-locale combinations.
Education
B.E - Electronics and Communication Engineering
Dr. A.P.J. Abdul Kalam Technical University
01.2015
Grad. - PCM
AIR FORCE PUBLIC SCHOOL
Jodhpur01.2011
High School -
AIR FORCE PUBLIC SCHOOL
Jodhpur01.2009
Skills
- Salesforce Marketing Cloud (SFMC)Engagement/ExactTarget
- Adobe Journey Optimizer (AJO)
- MOENGAGE
- Ampscript
- HTML/CSS
- SSJS/XML Handling
- SQL
- Content Builder–Email Studio
- Contact Builder
- Journey Builder/Automation Studio
- REST API Integration
- Mobile Connect -SMS/MMS
- Mobile PUSH
- Package Manager
Certification
- Certified SFMC Email Specialist, 21547127
- Certified SFMC Developer, 4680212
- Certified SFMC Administrator, 22591483
- Certified SFMC Consultant, 2899779
- MoEngage Analytics
- MoEngage Campaign Expert
- MoEngage Implementation Expert
Accomplishments
- Awarded as Brightest Mind and A-Team 2 times in Nagarro.
Timeline
Senior Staff Engineer
NAGARRO Software Pvt Ltd
12.2022 - Current
Senior Associate Technology
NAGARRO Software Pvt Ltd
12.2019 - 12.2022
Senior Software Engineer
INFOSYS
08.2015 - 11.2019
- Certified SFMC Email Specialist, 21547127
- Certified SFMC Developer, 4680212
- Certified SFMC Administrator, 22591483
- Certified SFMC Consultant, 2899779
- MoEngage Analytics
- MoEngage Campaign Expert
- MoEngage Implementation Expert
B.E - Electronics and Communication Engineering
Dr. A.P.J. Abdul Kalam Technical University
Grad. - PCM
AIR FORCE PUBLIC SCHOOL
High School -
AIR FORCE PUBLIC SCHOOL
Similar Profiles
Mahe AlamMahe Alam
Staff Engineer at Nagarro Software Pvt Ltd.Staff Engineer at Nagarro Software Pvt Ltd.
Ashish SharmaAshish Sharma
Associate Team Leader at Nagarro Software Pvt. LtdAssociate Team Leader at Nagarro Software Pvt. Ltd
.jpeg&w=96&h=undefined&q=70 "Pankaj Mishra")
Pankaj MishraPankaj Mishra
Senior Development Engineer at Nagarro Software Pvt. LtdSenior Development Engineer at Nagarro Software Pvt. Ltd