Driving
Shobhit Saxena
Brand Services Partner
Noida,UP
Summary
An integrated marketing communications professional with 11+ years of experience in advertising, digital marketing, content production and team management with a proven track record for managing various brands.
Overview
12
12
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Brand Services Partner
Leo Burnett Digital
Gurugram, Haryana
01.2019 - Current
- Digital business lead for the global brand: INKOMPASS, a global internship program of Philip Morris International with a presence in 50 countries across APAC, EEMA, LATAM & EU regions.
- A key growth driver for Leo Burnett Delhi office by providing strategical inputs and digital solutions to the existing and prospect clients.
- Responsible for the business growth of the existing clientele and maintaining long-term agency-client relationship.
- Annual evaluations and monitoring of progress of 15 digital first professionals of the team across account management, social media, creative, technical and analyst.
- Clientele: PMI, INKOMPASS, SpiceJet, Valvoline, Yes4Me & Tops.
Digital Account Manager
MRM/McCann
New Delhi, Delhi
10.2017 - 11.2018
- Single point of contact for the client's day to day digital requirements.
- Responsible for implementing & executing the project to meet the brand objectives as per the agreed strategy.
- Social Media & Website Management: Content & Creative Strategy, Paid Media Strategy & Buying.
- Web Promotions (SEO & SEM) & Regular Day-To-Day maintenance, Regular Performance Review & Reporting
- Finance, Billing and Legal & Corporate Affairs management for the client.
- Clientele: Lufthansa Airlines, SWISS Airlines, Germany Tourism.
Digital Account Manager
Leo Burnett Digital
Gurugram, Haryana
05.2015 - 10.2017
- Key SPOC for client to manage INKOMPASS, Philip Morris International’s global internship program that spans across 50 countries across APAC, EEMA, LATAM & EU regions.
- Start-to-end conceptualizing, planning & executing integrated digital & social media campaigns
- Vendor management, Digital Content Production, Website development and maintenance.
- Clientele: PMI, INKOMPASS, Fortis Healthcare, Bacardi.
Account Manager - Outdoor Branding
Retail Impact
New Delhi, Delhi
01.2013 - 04.2015
- Responsible for managing day-to-day operations for various clients.
- Account management, supervision of creative development and execution for OOH requirements of the client
- Clientele: Airtel, Ambuja Cements, Tata Docomo, Reebok & Addidas
Associate Producer
Pragya Channel
Noida, UP
08.2010 - 12.2012
- Lead the team of in-house scriptwriters and freelancers
- Ideation, conceptualization and scriptwriting for various daily TV programs.
- Managed and coordinated production work at all stages
Content Writer
V-angelz Pvt. Ltd.
Noida, UP
06.2009 - 07.2010
- Responsible for SEO content development - Blogs, articles, Press Releases and product descriptions with given branded and non-branded keywords.
Education
MA in Mass Communication - Mass Communication
Guru Jambeshwar University
Distance Learning 01.2012 - 02.2014
Bachelors of Journalism & Mass Communication - Mass Communication
Institute of Management Studies
Noida 05.2005 - 05.2008
Skills
Account Management
Brand Strategy
Team Management
Search Engine Optimisation
Digital Content Production
Website Development
Social Media Management
Employer Branding
Digital marketing proficiency
Interests
Travelling
Sports
Photography
Timeline
Brand Services Partner
Leo Burnett Digital
01.2019 - Current
Digital Account Manager
MRM/McCann
10.2017 - 11.2018
Digital Account Manager
Leo Burnett Digital
05.2015 - 10.2017
Account Manager - Outdoor Branding
Retail Impact
01.2013 - 04.2015
MA in Mass Communication - Mass Communication
Guru Jambeshwar University
01.2012 - 02.2014
Associate Producer
Pragya Channel
08.2010 - 12.2012
Content Writer
V-angelz Pvt. Ltd.
06.2009 - 07.2010
Bachelors of Journalism & Mass Communication - Mass Communication
Institute of Management Studies
05.2005 - 05.2008