Rajkumar Samanta
Nowbhanga, Bidhannagar, Saltlake
Summary
Area Sales Manager leading branch sales across dealer and channel partner networks in cement and construction markets. Drives market mapping, premium product push, direct dispatches, and credit control to improve branch performance and EBITA. Builds team capability through field coaching and cross-functional work with marketing and logistics.
Overview
1
1
Language
2
2
Certifications
8
8
years of professional experience
Work History
Area Sales Manager
Adani Cement (Ambuja Cement Ltd.)
05.2018
- Work experience in Howrah Hooghly, Bankura, Paschim Burdwan, Purulia
- Key Result Areas:
- Directing the complete administration and sales functions of the Branch, ensuring alignment with corporate goals and market demands.
- Executing thorough market mapping across various districts, strategically distributing resources to maximize market penetration and optimize channel partner appointments.
- Monitoring the branch's EBITA by executing cost-reduction initiatives, enhancing direct dispatches, and promoting premium product sales.
- Guaranteeing high-quality sales performance by diligently monitoring credit days and maintaining robust financial health.
- Focusing on delivering hands-on training for both on-role and off-role staff, enhancing their skills and knowledge to boost sales effectiveness.
- Leading the sales team with strategic direction to consistently meet and surpass sales volume, appointment, and collection targets.
- Engaging in cross-functional collaboration with marketing teams to synchronize lead generation campaigns and enhance sales enablement initiatives.
- Since May18, Adani Cement (Ambuja Cement Ltd.), as a Area Sales Manager (Bankura, Shalimar)
- Highlights:
- Recognized as the Best Officer in the region for outstanding sales achievements and exemplary leadership in team management.
- Established strategic partnerships with key stakeholders in the construction industry, enhancing brand presence and driving collaborative sales initiatives.
Sales Officer
Dalmia Cement (Bharat) Limited
08.2017 - 05.2018
- Highlights:
- Established & accomplished sales targets on a weekly, monthly, and annual basis, while devising actionable plans to meet these objectives.
- Cultivated and monitored a strong network of dealers and sub-dealers, ensuring exceptional service delivery and after-sales support.
- Organized daily activities that encompass tele-calling top dealers, assessing their needs, and conducting market visits to drive sales.
- Collected essential market intelligence during dealer visits, providing insights on pricing, company schemes, and performance metrics.
- Evaluated dealer inventories to determine stock levels and strategize on volume pushes based on prevailing market conditions.
- Motivated dealers to take full advantage of cash discounts while implementing strategies for the swift recovery of outstanding payments.
- Tracked payment trends from dealers, aligning them with cash discount opportunities and educating them on the benefits of timely payments.
- Worked closely with the logistics team to guarantee the timely delivery of materials, enhancing customer satisfaction and operational efficiency.
Channel Sales Executive
The Supreme Industries Limited (PVC Pipe & Bath fittings)
02.2016 - 08.2017
- Highlights:
- Strategically planned and executed sales activities to achieve set targets, ensuring alignment with overall business objectives.
- Managed the collection of outstanding payments, implementing effective follow-up strategies to enhance cash flow.
- Provided exceptional service to the dealer network, ensuring their needs are met and fostering strong relationships.
- Conducted market intelligence activities to gather insights on competitor activities and market trends.
Sales Executive
Shri Badrinarain Alloys & Steels Limited (SHRICON TMT)
02.2013 - 02.2016
- Highlights:
- Drove business development through effective channel partner management, focusing on appointment of new dealers & achieving sales targets.
- Identified new sales opportunities and analyzing market trends to implement innovative sales strategies and branding activities.
- Addressed dealer queries and providing relevant information to enhance their operational efficiency and sales performance.
- Maintained and updated a comprehensive contractor database, ensuring compliance with statutory requirements and market presence.
Jr. Marketing Executive
Desun Hospital & Heart Institute
07.2010 - 01.2011
Education
MBA -
Institute of Engineering & Management
01-2013
BHM - Bachelor of Hospital Management
George College of Management and Science
01-2010
Skills
Strategic sales planning
Channel partner development
Sales performance metrics
Team leadership and development
Cross-functional collaboration
Market penetration strategy
Business development
Territory management
Account planning
Market analysis
Certification
Best Territory Sales Officer' state level (2020)
Professional Courses
Management Development Program (Young Leaders Programs) from Indian Institute of Management Sambhalpur
Highlights
Recognized as the Best Officer in the region for outstanding sales achievements and exemplary leadership in team management., Established strategic partnerships with key stakeholders in the construction industry, enhancing brand presence and driving collaborative sales initiatives.
Timeline
Area Sales Manager
Adani Cement (Ambuja Cement Ltd.)
05.2018
Sales Officer
Dalmia Cement (Bharat) Limited
08.2017 - 05.2018
Channel Sales Executive
The Supreme Industries Limited (PVC Pipe & Bath fittings)
02.2016 - 08.2017
Sales Executive
Shri Badrinarain Alloys & Steels Limited (SHRICON TMT)
02.2013 - 02.2016
Jr. Marketing Executive
Desun Hospital & Heart Institute
07.2010 - 01.2011
BHM - Bachelor of Hospital Management
George College of Management and Science
MBA -
Institute of Engineering & Management