Devendra Singh
Product professional
Gurgaon,Haryana
Summary
Seasoned product leader and entrepreneur with 11+ years of experience, currently driving 32ND towards a USD 100 million revenue target. Co-founded Senpiper Technologies, delivering scalable, industry-first solutions across geographies for enterprises and governments. Launched multiple growth and retention initiatives at PayU, activating 300,000 merchants and achieving USD 5 billion in transaction volume.
Overview
14
14
years of professional experience
6
6
years of post-secondary education
3
3
Certifications
Work History
Product Growth and Strategy
32ND
Gurgaon
2023.12 - Current
- Scaling 32ND Residences, India's most luxurious real estate brand, to achieve USD 100 million in revenue
- Envisioned fractional ownership platform , raising INR15 crore in pilot phase
- Launched 32ND's experiences product, achieving INR12 lakhs MRR within first 3 months.
Cofounder
Senpiper Technologies
Gurgaon
2019.11 - 2023.12
- Achieved ARR of INR 6 crore while building an enterprise low-code platform for process automation
- Developed India's first SMART police digital platform to automate 130 services across seven districts
- Created a Health survey tool to Conduct a nationwide National Health Survey for the UAE government
- Achieved a USD 2 million yearly savings in FMS for 400+ Amazon warehouses across US with 50,000 DAU
- Decreased fraudulent disbursements by 61% with an AI-enabled attendance system for NSDC, managing 76,000 daily check-ins , subsequently incorporated into Indian government policy.
Senior Product Manager
PayU payments
Gurgaon
2018.04 - 2019.11
- Built the sachet Loan product to offer a 30 cr loan per year for PayU merchant business
- Launched PayU India care platform to reduce merchant queries by 50%
- Led the PayU payments merchant App with an MAU of 150,000 merchants
- Improved the 90-day retention from 13% to 35% for merchants in PayU's SMB business
- Onboarded 20,000 merchants with oAuth 2.0 Protocol-based onboarding flow for Zoho and Shopify
- Led the SalesForce CRM implementation across eight cross-functional teams for 29 processes
- Awarded the U-Rock accolade for three consecutive years in recognition of exceptional performance.
Product Manager
PayU payments
Gurgaon
2015.11 - 2018.04
- Increased the merchant account activations on PayU SMB by 120% from 500 to 1100 per month
- Decreased the merchant onboarding time by over 10x from 98 days to 7 days for 90th %ile
- Launched the revamped PayUmoney platform to increase NPS from 18 to 57 for merchants
- Led digital marketing team for SMB business to reduce genuine CAC by 3x to Rs 1100 from 3600
- Revamped PayUmoney website to increase organic leads from 150 leads to 400 leads per day
- Created Magento and WordPress cart plugins to increase payment gateway integrations by 90% .
Marketing Manager
Ericsson Inc.
Gurgaon
2015.05 - 2015.11
- Managed the development of Android App for branding of Ericsson Global Services India
- Remodeled marketing collaterals for Key customer engagements across 14 global regions.
Software Developer
Oracle
Noida
2010.07 - 2013.06
- Development of automation framework for Oracle - Sun post-merger Identity manager Integration Setup
- Successful delivery of 10 major connector releases for the enterprise identity management platform.
Education
MBA - marketing and strategy -
FMS - Faculty of Management Studies, Delhi
Delhi 2013.07 - 2015.06
Bachelor of Science - Computer Engineering
DCE - Delhi College of Engineering, Delhi
Delhi 2006.07 - 2010.06
Skills
Product Strategy and vision
Resource optimization
Monetization Strategies
Financial Budgeting
Cross-Functional Leadership
Performance marketing
Project Execution
UX and Design
Product Strategy and vision
Certification
Completed the Udacity Nano degree program- AI for product managers
Timeline
Product Growth and Strategy
32ND
2023.12 - Current
Cofounder
Senpiper Technologies
2019.11 - 2023.12
Senior Product Manager
PayU payments
2018.04 - 2019.11
Product Manager
PayU payments
2015.11 - 2018.04
Marketing Manager
Ericsson Inc.
2015.05 - 2015.11
MBA - marketing and strategy -
FMS - Faculty of Management Studies, Delhi
2013.07 - 2015.06
Software Developer
Oracle
2010.07 - 2013.06
Bachelor of Science - Computer Engineering
DCE - Delhi College of Engineering, Delhi
2006.07 - 2010.06