Devendra Singh
Product professional
Gurgaon,Haryana
Summary
Seasoned product leader and entrepreneur with 11+ years of experience, currently driving 32ND towards a USD 100 million revenue target. Co-founded Senpiper Technologies, delivering scalable, industry-first solutions across geographies for enterprises and governments. Launched multiple growth and retention initiatives at PayU, activating 300,000 merchants and achieving USD 5 billion in transaction volume.
Overview
14
14
years of professional experience
6
6
years of post-secondary education
3
3
Certifications
Work History
Product Growth and Strategy
32ND
Gurgaon
12.2023 - Current
- Scaling 32ND Residences, India's most luxurious real estate brand, to achieve USD 100 million in revenue
- Envisioned fractional ownership platform , raising INR15 crore in pilot phase
- Launched 32ND's experiences product, achieving INR12 lakhs MRR within first 3 months.
Cofounder
Senpiper Technologies
Gurgaon
11.2019 - 12.2023
- Achieved ARR of INR 6 crore while building an enterprise low-code platform for process automation
- Developed India's first SMART police digital platform to automate 130 services across seven districts
- Created a Health survey tool to Conduct a nationwide National Health Survey for the UAE government
- Achieved a USD 2 million yearly savings in FMS for 400+ Amazon warehouses across US with 50,000 DAU
- Decreased fraudulent disbursements by 61% with an AI-enabled attendance system for NSDC, managing 76,000 daily check-ins , subsequently incorporated into Indian government policy.
Senior Product Manager
PayU payments
Gurgaon
04.2018 - 11.2019
- Built the sachet Loan product to offer a 30 cr loan per year for PayU merchant business
- Launched PayU India care platform to reduce merchant queries by 50%
- Led the PayU payments merchant App with an MAU of 150,000 merchants
- Improved the 90-day retention from 13% to 35% for merchants in PayU's SMB business
- Onboarded 20,000 merchants with oAuth 2.0 Protocol-based onboarding flow for Zoho and Shopify
- Led the SalesForce CRM implementation across eight cross-functional teams for 29 processes
- Awarded the U-Rock accolade for three consecutive years in recognition of exceptional performance.
Product Manager
PayU payments
Gurgaon
11.2015 - 04.2018
- Increased the merchant account activations on PayU SMB by 120% from 500 to 1100 per month
- Decreased the merchant onboarding time by over 10x from 98 days to 7 days for 90th %ile
- Launched the revamped PayUmoney platform to increase NPS from 18 to 57 for merchants
- Led digital marketing team for SMB business to reduce genuine CAC by 3x to Rs 1100 from 3600
- Revamped PayUmoney website to increase organic leads from 150 leads to 400 leads per day
- Created Magento and WordPress cart plugins to increase payment gateway integrations by 90% .
Marketing Manager
Ericsson Inc.
Gurgaon
05.2015 - 11.2015
- Managed the development of Android App for branding of Ericsson Global Services India
- Remodeled marketing collaterals for Key customer engagements across 14 global regions.
Software Developer
Oracle
Noida
07.2010 - 06.2013
- Development of automation framework for Oracle - Sun post-merger Identity manager Integration Setup
- Successful delivery of 10 major connector releases for the enterprise identity management platform.
Education
MBA - marketing and strategy -
FMS - Faculty of Management Studies, Delhi
Delhi 07.2013 - 06.2015
Bachelor of Science - Computer Engineering
DCE - Delhi College of Engineering, Delhi
Delhi 07.2006 - 06.2010
Skills
Product Strategy and vision
Resource optimization
Monetization Strategies
Financial Budgeting
Cross-Functional Leadership
Performance marketing
Project Execution
UX and Design
Product Strategy and vision
Certification
Completed the Udacity Nano degree program- AI for product managers
Timeline
Product Growth and Strategy
32ND
12.2023 - Current
Cofounder
Senpiper Technologies
11.2019 - 12.2023
Senior Product Manager
PayU payments
04.2018 - 11.2019
Product Manager
PayU payments
11.2015 - 04.2018
Marketing Manager
Ericsson Inc.
05.2015 - 11.2015
MBA - marketing and strategy -
FMS - Faculty of Management Studies, Delhi
07.2013 - 06.2015
Software Developer
Oracle
07.2010 - 06.2013
Bachelor of Science - Computer Engineering
DCE - Delhi College of Engineering, Delhi
07.2006 - 06.2010
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