Product Design & User Experience
Avantika Awasthi
Product Strategy & Growth Associate
Kanpur
Summary
Strategic and growth-focused professional with 4+ years’ experience spanning business development, client strategy, and product insights across IT services and SaaS. Currently pursuing Product Management certification at ISB, leveraging a strong Computer Science engineering background and hands-on expertise in CRM, market research, and customer journey mapping. Proven track record of identifying business gaps, driving data-driven strategies, and collaborating cross-functionally to shape solutions. Passionate about building products at the intersection of AI enablement, user experience, and business impact, with strong skills in Agile, analytics, and stakeholder management.
Overview
6
6
years of professional experience
4
4
Certifications
3
3
Languages
Work History
Product Strategy & Growth Associate
Copods
09.2023 - 07.2025
- Conduct end-to-end lead sourcing, qualification, and pipeline management using Apollo.io, Sales Navigator, and HubSpot.
- Researched customers and competitors, identifying funnel gaps that boosted demo conversions by 35%.
- Collaborated with Product and Tech teams to channel client insights into roadmap features, improving adoption.
- Built AI-driven outreach workflows (Apollo, ChatGPT, and Zapier), raising engagement by 28%.
Business Strategy & Growth Manager (formerly BDM)
Techintelli Solutions
04.2022 - 08.2023
- Prioritized sustainability efforts in business practices, reducing waste while increasing overall efficiency.
- Managed cross-functional teams to successfully execute large-scale projects within tight deadlines and budgets constraints.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Built relationships with customers and community to establish long-term business growth.
- Conducted market analysis to identify trends and adjust business strategies accordingly.
Network Head & Team Leader (Brand Marketing)
Grapevine & Viral Fission
07.2019 - 06.2021
- Directed influencer and student ambassador campaigns for global brands like Netflix, MTV, Myntra, and Spotify, generating over 120K impressions.
- Built and managed teams of 30 or more students across cities, honing stakeholder management, execution, and leadership skills that are transferable to project management.
- Collaborated with creative and product teams to optimize campaigns based on real-time performance data.
- Coordinated resources effectively to meet project deadlines and achieve desired results.
Business Intelligence Analyst
TG Wireless Pvt. Ltd
05.2020 - 03.2021
- Analyzed telecom customer data to uncover behavioral trends and churn predictors, reducing churn by 18%.
- Drafted strategic business intelligence roadmap, complete with data governance policies and tactical information safeguards.
- Created reporting dashboards (Excel/Power BI) that streamlined leadership decision-making and reduced reporting time by 40%.
- Recommended feature improvements based on user journey mapping, leading to higher engagement on mobile plans.
Education
Certificate - Product Management
Indian School of Business
Hyderabad, India 04.2001 -
B.Tech - Computer Science And Engineering
Lovely Professional University
Punjab 04.2001 -
Skills
- Product Management: Roadmap Planning, Customer Discovery, Competitive Benchmarking, PRD Writing, Agile & Scrum (basic)
- AI & Tools: ChatGPT, Apolloio, HubSpot, Sales Navigator, Notion AI, Clay, Zapier, Loom, CRM
- Business & Strategy: Go-To-Market Strategy, Market Research, GTM Playbooks, ICP Definition, Customer Journey Mapping
- Data Analysis: Excel, Power BI, SQL (basic), Funnel Analytics, MS office
- Soft Skills: Stakeholder Management, Cross-functional Collaboration, Communication, Leadership
Certification
AI for Everyone – DeepLearning.AI (Andrew Ng)
Interests
AI & Emerging Tech
Community & Event Building
Travel & Culture
Timeline
Prompt Engineering for Everyone – Google Cloud
09-2025
Introduction to Generative AI – Google Cloud
08-2025
AI for Everyone – DeepLearning.AI (Andrew Ng)
06-2025
Marketing Fundamentals – Google Digital Garage
08-2024
Product Strategy & Growth Associate
Copods
09.2023 - 07.2025
Business Strategy & Growth Manager (formerly BDM)
Techintelli Solutions
04.2022 - 08.2023
Business Intelligence Analyst
TG Wireless Pvt. Ltd
05.2020 - 03.2021
Network Head & Team Leader (Brand Marketing)
Grapevine & Viral Fission
07.2019 - 06.2021
Certificate - Product Management
Indian School of Business
04.2001 -
B.Tech - Computer Science And Engineering
Lovely Professional University
04.2001 -
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