MITAL KELKAR

Project Management and Execution

• Performed requirement analysis, created user case document, and worked with the client to freeze requirements
• Worked with client from requirement gathering through UAT, delivered planned feature as per delivery schedule
• Performed tasks breakdown, created API requirements & user requirement documents for the products
• Stack ranked tasks, created sprint backlog, conducted sprint planning and daily scrums
• Created release notes & communicated it with the client S
• Streamlined development process by implementing a lean and agile environment Managed team of 3 developers & testers
• Coached team members on productivity strategies to accomplish challenging goals.
• Identified program obstacles and communicated possible impacts to team

Sales

• Generated leads for RECKLI GmbH pan India level with sales conversion of 1 Cr and pipeline of 1.5 Cr projects in South India
• Researched & partnered with Construction Intelligence Data companies to leverage insights and generate sales leads

Marketing

• Conceptualized new India friendly marketing strategies and content (physical and digital) for existing and new products to demonstrate RECKLI’s product capabilities and increase sales conversion
• Leveraged B2B platforms to drive customer outreach strategies and increase discoverability of RECKLI’s products in India
• Managed upward engagement with RECKLI global leadership team to review and align on multiple sales and marketing strategies and execution plans
• Led and represented RECKLI India at UBM Concrete India Exhibition Led showcasing RECKLI India’s business strategy wins and opportunities at RECKLI’s global annual conferences

Execution

• Successfully managed and delivered projects with renowned Builders in Hyderabad worth 1 Cr
• Managed stakeholders from VPs to Construction site workers to guide the customer with Product execution

Process

• Identified multiple gaps and created standard operating procedures for the Indian market to increase efficacy in conducting product demos and executing projects for RECKLI products

Product and Technology Strategy

• Conceptualized and designed a web-based platform to enable self-service creation of educational activities (publish content, orchestrate activity flow) reducing time to market
• Extended web-based activity platform to enrich self-service capabilities
• Defined product roadmap leveraging web-based activities platform to identify new market opportunities
• Launched new iOS and Android apps leveraging web-based activities platform for a renowned publishing house in the middle east
• Defined go to market product and technical strategy for Bulbul’s pre-school app leveraging web-based activities platform
• Led MVP launch execution and post launch enhancements in product capabilities

App Analytics

• Leveraged App Analytics techniques (E.g., event labels and event breakdowns) to create funnel conversion metrics (E.g., DAU, WAU, MAU, app usage duration) and define UI/UX and content strategies to retain customers

Project Management and Execution

• Owned and managed product backlog and resourcing for various apps & content management frameworks to drive product execution (business requirements, prioritization, technical specifications, wireframes, etc.)
• Managed development of three different apps (BulBul Kids, BulBul Library App, Kadi & Ramadi App) on iOS & Android & web-based Activities Builder application
• Managed development of client-side interpreter to run activities on iOS and Android devices
• Created user stories, system flow diagrams and wireframes for the application
• Performed tasks breakdown, created API requirements & user requirement documents for the products
• Streamlined development process by implementing a lean and agile environment
• Stack ranked tasks, created sprint backlog, conducted sprint planning and daily scrums
• Created release notes & maintained code base to ensure proper versioning
• Managed team of 5-6 graphic designers, 5-6 developers & 2 testers
• Translated customer’s content requirements into platform compatible instructions for content creators that drove quicker execution
• Liaised with customers (schools & teachers) to define customer requirements for educational activities

Ideation & Market Identification

• Conducted primary and secondary market research and identified unorganized market potential of ₹1700 crores with 15%-20% yearly growth

Consumer research

• Identified key consumer needs & willingness to pay through surveys and interviews

Prototype Testing

• Created prototype & conducted end user acceptance tests

Product Research & Design

• Designed an educational game Star-A-Rum Pum from conceptualization to product delivery

Product Development & Execution

• Worked as a ‘Creative Director’ to design game’s graphics and its packaging box
• Transcribed game description & its rules
• Outsourced printing & imported game material to make it ready for packaging
• Developed packaging process to reduce packaging time by 10 minutes/box

Marketing & Distribution Strategy

• Successfully conducted product demos at Day Care Centers, Toy Libraries and Playschools to sell the product in bulk
• Launched the product on e-commerce platforms like Amazon and Snapdeal Partnered with local shopkeepers to sell the product in their shops

Identification of Vendors

• Evaluated and worked with manufacturers to import material for the product

Business Plan

• Developed a business plan to determine line of products, operations plan, marketing strategy & financial analysis

Pricing Strategy

• Generated & managed funds, calculated COGS, fixed cost & variable cost to determine viable MRP for the product

Legal

• Managed Intellectual Property, Trademark & Copyrights documentation to protect IP of the product

Business Process Consulting

• Analyzed account receivables (AR) data, sales by customer data & customer association in years to grade the customers into four categories to decide credit limits for each customer to reduce the AR & to improve cash flow
• Evaluated existing CRM process & recommended improvements to increase customer satisfaction

Ideation & Market Identification

• Performed market research, feasibility analysis, competitors’ analysis to develop different mobile applications across different industry

Consumer research

• Conducted survey to validate customer needs and monetization of the product

Product Research & Design

• Created high level design, product functionality & feature documents for mobile applications

Business Process Analysis

• Performed process analysis and proposed process automation plan to improve existing process

Business Process Design

• Established ITSM process flow for IT Business Solutions Group
• Re-designed Purchase Order Management to improve the existing process
• Designed testing processes and test script templates

System Design

• Designed ITSM System for Incident & Change management process & created use stories

Worked as IT Administrator at Viterbi Business Affairs- IT Department

• Developed macros to automate data consolidation that reduced 1 man-hour/day
• Established application support process and reporting mechanism for an Online Data Backup System
• Identified gaps and opportunities to recommend IT solutions for business improvement

• Designed an automated tool for release management activities to reduce the release time by 20%
• Created a reporting tool using excel macros for performance evaluation and efficiency
• Developed automated scripts for server health checks to decrease 2 man-hours per day
• Designed and deployed service improvement plans to reduce incidents by 25% Initiated and managed root cause analysis of known errors & repetitive incidents
• Designed the database for an in-house Incident Management Tool
• Developed an incident management process to define the process flow, incident status and owner

Achievements: IMS Star Performance Award, - In recognition for demonstrating dedication and excellent performance