Musician
Shadaab Kadri
Brand / Marketing Manager, Content Creator
Mumbai,Maharashtra
Summary
Seasoned brand and marketing consultant with over 10 years success in creating on-brand marketing content for existing and new social media platforms and content creation for a number of brands. Accomplished in evaluating analytics and marketing campaign results to adjust strategies and achieve goals. Proficient in social media monitoring.
Overview
13
13
years of professional experience
6
6
years of post-secondary education
Work History
Digital Marketing Manager & Content Creator
Self Employed
Mumbai, Maharashtra
01.2015 - Current
- Worked with a wide variety of clients from different industries like music, education, design, film, events and home improvement.
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Led and managed the video department to plan and implement project tasks meeting timelines.
- Reduced marketing spends by 30% by introducing SMM as a source of lead generation.
- Successfully executed social media strategies for a number of brands to make them market leaders in their industries.
- Devised strategies and roadmaps to support product vision and value to business.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Increased customer engagement through social media.
- Applied current editing and photography tools to tell great stories.
- Developed original content through social listening and independent sources.
- Utilized WordPress to upload content, images and pages.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
- Produced original, creative content for promotional advertisements and marketing materials.
Online Community Manager & Content Creator
Blue Frog Media Pvt Ltd
Mumbai, Maharashtra
07.2009 - 08.2014
- One of the first brands to communicate with their customers through the use of social media in 2009.
- Artist/Tour Manager for artists that were part of the Blue Frog Record Label.
- Started creating video content with in-house cameras and transitioned to becoming Head of FrogTV, the Youtube Channel of the company that hosted over 300 live performances and interviews of national & international artists.
- Booked international & national artists for live performances at the venue.
Associate Producer Internship
Channel V
Mumbai, Maharashtra
05.2007 - 12.2007
- Associate producer for shows like Launch Pad, Bollytin, Chosen One, Next Big Thing & Club V.
- Worked closely with the producer of Launchpad and was given the responsibility of completion of Launch Pad finale.
- Edited my first music video which was aired on television as a promo.
Education
High School Diploma -
S.I.E.S College of Arts Science & Commerce
Mumbai 01.2002 - 01.2004
Bachelor of Management Studies - Management
S.I.E.S College of Arts, Science & Commerce
Navi Mumbai 03.2004 - 12.2007
PG Program in Management - Management
IMT Ghaziabad
Uttar Pradesh 04.2021 - Current
Skills
SEM strategy development
Marketing Strategies
Social media activities
Content marketing
Email Marketing
Web analytics
Social media marketing
Video Editing
Audience engagement
Promotional video development
Brand development
Interests
Runner
Film Maker
Timeline
PG Program in Management - Management
IMT Ghaziabad
04.2021 - Current
Digital Marketing Manager & Content Creator
Self Employed
01.2015 - Current
Online Community Manager & Content Creator
Blue Frog Media Pvt Ltd
07.2009 - 08.2014
Associate Producer Internship
Channel V
05.2007 - 12.2007
Bachelor of Management Studies - Management
S.I.E.S College of Arts, Science & Commerce
03.2004 - 12.2007
High School Diploma -
S.I.E.S College of Arts Science & Commerce
01.2002 - 01.2004