Adobe
Neetu khemani
Digital Marketing Manager
New Delhi
Summary
Digital Marketing Specialist with considerable experience building data-driven marketing campaigns and plans, managing marketing teams, and assessing campaign performance. Professional with strong communication/leadership abilities and strong critical thinking abilities. Working in a fast-paced commercial environment is second nature to me.
Overview
8
8
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Work History
Digital Marketing Manager
Indxx
Gurgaon
02.2022 - Current
- Spearheaded the Marketing and Branding vertical to determine project needs and professional requirements and identify correct course of action enhance company's success.
- Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
- Managed team engaged in ongoing product optimization, account management and ad placement.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Evaluated monthly performance statistics and used data to inform future strategies.
- Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Created social media content with consistent content and tone.
Digital Marketing Analyst
Shanti Hositality
New Delhi
05.2018 - 02.2022
- Strategize, plan and manage marketing campaigns for Hyatt & Marriott Brands across Adwords, Facebook, and Instagram
- Strategically curating offline & online content marketing plans for all across all the brands
- Resulting in an organic engagement growth of 30%
- Develop and implement data-driven strategies for interactive marketing campaigns which significantly increased brand awareness in the market
- Create reports around paid marketing funnels and leverage this reporting to incrementally improve the conversion rate of the paid funnel by 70%
- Also, Budgeting for quarterly promotions on digital platforms
- Maintain a proactive approach to testing, using A/B testing and analytics to continuously improve campaign performance
- Identifying the most recent industry trends and technology; assessing key indicators that determine website traffic and target audience
- Manage a team of 3 full-time creative people.
Asst. Manager Digital Marketing
Fibre2Fashion
Ahmedabad
06.2015 - 05.2018
- Analyzing data for each social media platform to improve engagement rate by 15% year over year
- Worked closely with the director of marketing to optimize the content calendar across all platforms to coincide with new marketing and product launches
- Media buying/ traffic acquisition: Tie up with well-known organizations and associations
- Owned all email planning and execution of email marketing campaigns resulting in attributable revenue of 10 lacs.
Digital Marketing Executive
Ahmedabad
03.2014 - 06.2015
- Market analysis to know the consumer taste and preferences
- Daily and monthly reporting regarding the online buyer behavior
- Creation and execution of social media marketing.
Education
Post Graduation - Marketing
Gujarat University
Ahmedabad 04.2013 - 06.2014
Diploma - Graphic Designing
Maac Institute
Ahmedabad 04.2012 - 03.2013
B.Com -
Gujarat University
Ahmedabad 05.2009 - 04.2012
Higher Secondary -
Delhi Public School
Ahmedabad 04.2008 - 04.2009
Skills
A/B Testing, AudienceSegmentationPaid search campaignsGoogle AdsenseContent MarketingSEM Media BuyingBrand consistencyEmail MarketingAdobe CampaignManagementGoogle AnalyticsWebsite TrafficGoogle AlgorithmKeyword research strategyOrganic TrafficCreating engaging contentLead GenerationDigital BrandingLANGUAGESEnglishFull Professional ProficiencyHindiSindhiProfessional Working Proficiency
Strategic planning
Content Development
Calculating ROI
SEM strategy development
Project Management
Marketing strategy
Social media expert
Data Analytics
Marketing Strategies
Web analytics
Social media activities
Content marketing
Online marketing
Branding
A/B Testing, Audience Segmentation
Media Buying
Keyword Strategy
Paid Campaigns
Software
Google Analytics
Project Management Tools
Photoshop
Social Media Management Tools
Google AdSense
Audience Analysis Tools
Email Marketing Tool
Timeline
Digital Marketing Manager
Indxx
02.2022 - Current
Digital Marketing Analyst
Shanti Hositality
05.2018 - 02.2022
Asst. Manager Digital Marketing
Fibre2Fashion
06.2015 - 05.2018
Digital Marketing Executive
03.2014 - 06.2015
Post Graduation - Marketing
Gujarat University
04.2013 - 06.2014
Diploma - Graphic Designing
Maac Institute
04.2012 - 03.2013
B.Com -
Gujarat University
05.2009 - 04.2012
Higher Secondary -
Delhi Public School
04.2008 - 04.2009