Adobe
Neetu khemani
Digital Marketing Manager
New Delhi
Summary
Digital Marketing Specialist with considerable experience building data-driven marketing campaigns and plans, managing marketing teams, and assessing campaign performance. Professional with strong communication/leadership abilities and strong critical thinking abilities. Working in a fast-paced commercial environment is second nature to me.
Overview
8
8
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Work History
Digital Marketing Manager
Indxx
Gurgaon
02.2022 - Current
- Spearheaded the Marketing and Branding vertical to determine project needs and professional requirements and identify correct course of action enhance company's success.
- Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
- Managed team engaged in ongoing product optimization, account management and ad placement.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Evaluated monthly performance statistics and used data to inform future strategies.
- Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Created social media content with consistent content and tone.
Digital Marketing Analyst
Shanti Hositality
New Delhi
05.2018 - 02.2022
- Strategize, plan and manage marketing campaigns for Hyatt & Marriott Brands across Adwords, Facebook, and Instagram
- Strategically curating offline & online content marketing plans for all across all the brands
- Resulting in an organic engagement growth of 30%
- Develop and implement data-driven strategies for interactive marketing campaigns which significantly increased brand awareness in the market
- Create reports around paid marketing funnels and leverage this reporting to incrementally improve the conversion rate of the paid funnel by 70%
- Also, Budgeting for quarterly promotions on digital platforms
- Maintain a proactive approach to testing, using A/B testing and analytics to continuously improve campaign performance
- Identifying the most recent industry trends and technology; assessing key indicators that determine website traffic and target audience
- Manage a team of 3 full-time creative people.
Asst. Manager Digital Marketing
Fibre2Fashion
Ahmedabad
06.2015 - 05.2018
- Analyzing data for each social media platform to improve engagement rate by 15% year over year
- Worked closely with the director of marketing to optimize the content calendar across all platforms to coincide with new marketing and product launches
- Media buying/ traffic acquisition: Tie up with well-known organizations and associations
- Owned all email planning and execution of email marketing campaigns resulting in attributable revenue of 10 lacs.
Digital Marketing Executive
Ahmedabad
03.2014 - 06.2015
- Market analysis to know the consumer taste and preferences
- Daily and monthly reporting regarding the online buyer behavior
- Creation and execution of social media marketing.
Education
Post Graduation - Marketing
Gujarat University
Ahmedabad 04.2013 - 06.2014
Diploma - Graphic Designing
Maac Institute
Ahmedabad 04.2012 - 03.2013
B.Com -
Gujarat University
Ahmedabad 05.2009 - 04.2012
Higher Secondary -
Delhi Public School
Ahmedabad 04.2008 - 04.2009
Skills
A/B Testing, Audienceundefined
Software
Google Analytics
Project Management Tools
Photoshop
Social Media Management Tools
Google AdSense
Audience Analysis Tools
Email Marketing Tool
Timeline
Digital Marketing Manager
Indxx
02.2022 - Current
Digital Marketing Analyst
Shanti Hositality
05.2018 - 02.2022
Asst. Manager Digital Marketing
Fibre2Fashion
06.2015 - 05.2018
Digital Marketing Executive
03.2014 - 06.2015
Post Graduation - Marketing
Gujarat University
04.2013 - 06.2014
Diploma - Graphic Designing
Maac Institute
04.2012 - 03.2013
B.Com -
Gujarat University
05.2009 - 04.2012
Higher Secondary -
Delhi Public School
04.2008 - 04.2009
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