Aakash Kanwar
Senior Marketing Communication Manager
Mumbai,MH
Summary
Results-driven marketing professional with 5+ years of progressive experience in brand strategy, integrated marketing communications, and digital campaign management across B2C and D2C ecosystems. Proven ability to craft compelling brand narratives and deliver high-impact 360 marketing campaigns that drive customer acquisition, retention, and brand loyalty.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
3
3
Languages
Work History
Sr. Manager – Marketing Communication
Dr Batra’s Healthcare
01.2025 - Current
- Enhanced brand positioning through engaging social media narratives, increasing follower engagement by 30% with data-driven content strategies.
- Led community engagement initiatives, including influencer partnerships, resulting in a 25% boost in brand adoption and a 20% increase in lead generation.
- Streamlined content calendars and creative assets, achieving a 15% improvement in campaign ROI.
- Created high-performing UGC and influencer marketing content by collaborating cross-functionally with internal teams and external partners, resulting in engaging, brand-aligned campaigns that boosted reach and audience engagement.
Marketing Supervisor
Air India SATS Airport Services Pvt. Ltd.
10.2022 - 12.2024
- Revamped digital content strategy, driving a 35% increase in engagement and a 40% rise in brand impressions through audience-focused storytelling.
- Managed social media campaigns for global events, attracting 20,000 attendees and increasing digital engagement by 30%.
- Collaborated with cross-functional teams to enhance community-building strategies, leading to a 25% increase in repeat business.
- Executed a comprehensive brand strategy overhaul across 50+ assets, ensuring consistent messaging and strengthening brand reputation.
Sr. Marketing Executive
Dr Batra’s Healthcare
04.2021 - 09.2022
- Organized numerous corporate events nationwide, engaging healthcare professionals to showcase services and strengthen relationships.
- Optimized social media strategy to engage key audiences, achieving a 30% rise in follower engagement.
- Worked closely with the sales team to align marketing efforts with sales goals, contributing to a 15% increase in sales conversions.
Consultant
The Second Wind (TSW), Bennett, Coleman & Co. Ltd.
07.2019 - 03.2021
- Integrated a CRM system, enhancing customer satisfaction by 20% and repeat business by 15%.
- Boosted sales performance by 30% in 6 months through effective coaching and mentoring of a small team.
- Developed targeted marketing strategies, driving a 25% increase in lead generation.
Education
MBA - Marketing
IES Management College & Research Centre
01.2017 - 01.2019
Bachelor’s in Mass Media (BMM) - Advertising
Thakur College of Science & Commerce
01.2013 - 01.2016
Skills
Hootsuite - Advanced
Certification
MICA - Advanced Certificate in Digital Marketing & Communication (Pursuing)
INTERNSHIP
- Future Group - Marketing Intern
- Apr 2018 – Jun 2018
- Executed social media campaigns, increasing online engagement by 30% and website traffic by 20%
- Conducted market research to identify consumer trends and deliver insights that guided data-driven marketing strategies.
Timeline
MICA - Advanced Certificate in Digital Marketing & Communication (Pursuing)
05-2025
UDEMY - Digital Marketing Masterclass: AI & Social Media Marketing
02-2025
Sr. Manager – Marketing Communication
Dr Batra’s Healthcare
01.2025 - Current
Marketing Supervisor
Air India SATS Airport Services Pvt. Ltd.
10.2022 - 12.2024
Sr. Marketing Executive
Dr Batra’s Healthcare
04.2021 - 09.2022
Consultant
The Second Wind (TSW), Bennett, Coleman & Co. Ltd.
07.2019 - 03.2021
MBA - Marketing
IES Management College & Research Centre
01.2017 - 01.2019
Bachelor’s in Mass Media (BMM) - Advertising
Thakur College of Science & Commerce
01.2013 - 01.2016
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