Aakriti Batra
Faridabad
Summary
Dynamic Senior Content Director with a proven track record at Pocket FM, leveraging AI-driven content strategies to achieve an 80% show hit rate. Expert in digital content management and cross-functional collaboration, I excel in enhancing audience engagement and driving marketing growth through innovative solutions and effective communication.
Overview
15
15
years of professional experience
Work History
Senior Content Director
Pocket FM
09.2021 - Current
- Contributed as founding member to establish Pocket TV, achieving 80% show hit rate.
- Developed, implemented and managed content strategies to meet business objectives, spearheaded brainstorming sessions with marketing team members to generate ideas for new campaigns.
- Developed content strategies to enhance audience engagement across multiple platforms. Coordinated with creative teams to produce high-quality audio and written content.
- Drove engagement and ROI through targeted social media strategies for Pocket FM OTT/App.
- Analyzed audience feedback to refine content strategy, enhancing user experience.
- Handling Digital content for the existing shows, conceptualizing & Ideating over new shows/content formats that are relevant for the male & female TG (Age Bracket – 18-44).
- Leveraged AI tools (Elevenlabs/Heygen) for dubbing & growth.
- Collaborated with marketing teams to align content initiatives with promotional strategies.
- Mentored writers/other country teams (US, UK, Mexico) providing feedback and guidance on best practices.
Senior Content Manager
Radio City
08.2018 - 09.2021
- Directed comprehensive campaign planning for brands across on-ground, on-air, and digital channels.
- Developed strategies that increased audience engagement across multiple media platforms.
- Implemented creative ideas that captured audience interest and boosted brand awareness.
- Innovated contest concepts and produced diverse content including jingles, raps, and jock talks.
- Secured free commercial time slots, significantly enhancing promotional reach and effectiveness.
- Identified client needs to deliver valuable outcomes aligned with campaign objectives.
- Earned awards such as India Radio Forum and Golden Mikes for impactful campaign execution.
- Analyzed campaign results to optimize future initiatives based on performance metrics.
Conceptualizer
Radio Mirchi
06.2016 - 08.2018
- Delivered innovative solutions that improved team performance and project outcomes.
- Managed on-air brand and client campaign planning to enhance communication of promotional offerings.
- Collaborated with diverse coworkers to address and resolve product and service-related issues.
- Organized tasks to achieve service objectives within set timelines.
- Executed day-to-day operations accurately, maintaining high standards of performance.
Content Executive
Medanta– The Medicity
04.2013 - 06.2016
- Coordinated media relations to enhance brand visibility and ensure consistent messaging across platforms.
- Crafted press releases, newsletters, and promotional materials across various platforms.
- Managed social media accounts to engage audiences effectively with company initiatives.
- Developed content for interviews and magazine coverage showcasing Dr. Trehan's expertise and insights.
- Produced comprehensive communications strategies for internal and external stakeholders.
- Created informative brochures and leaflets for patients to facilitate service awareness.
- Developed engaging video concepts and scripts to enhance digital marketing efforts.
- Managed internal and external communication campaigns to effectively reinforce brand messaging and engagement.
Copywriter
Mccann Erickson (MRM)
10.2011 - 10.2012
- Managed digital content on Facebook for Canadian Tourism, Aviva, Omron, and AMD processor, driving audience interaction.
- Crafted targeted electronic direct mail campaigns for Aviva, Business Octane, and Lufthansa, enhancing brand engagement.
- Developed content exclusively for TATA DRG, Hero Moto Corp DRG, General Motors (Chevrolet India), Aviva baby book, and TATA Motors leaflets.
- Composed website content for Hero Moto Corp, JCB, General Motors, and Aviva.
- Conceived creative concepts for .IN targeting small and medium enterprises, including Times job and Business Octane calendar.
- Authored articles for Rak Bank UAE.
Education
B.A (Hons) - Philosophy
Delhi University (Kamala Nehru College)
01-2010
C.B.S.E -
Delhi Public School
01-2007
Masters - Mass communication and Journalism
SMU
PGDMC -
Punjab University (M.C.M DAV College)
Skills
AI-driven content strategy
Digital content management
Marketing and audience growth
Creative problem solving
Cross-functional collaboration
Effective communication
Accomplishments
- Golden Mikes (2019)
- IRF shortlisting and content help in the Gold IRF Campaign for the team (2019)
- Received accolades from Akhil Bharatiya Nibandh Lekhan Yojna in 2003 for essay writing
- Excelled in inter-collegiate basketball and played in various tournaments across India
- Instrumental in forming dance groups at the school and college levels
- Awarded 2nd place in the inter-collegiate philosophy debate representing Kamala Nehru College
- Bagged first position in Ad Mania at Chandigarh Carnival
- Internship program at India Today Group as main copy editor for the March 2011 issue of Aspire magazine
Areas Of Interest
- Literature
- Writing
- Amateur Musician
- Adventure Sports
Languages
English
Upper Intermediate (B2)
B2
Hindi
Upper Intermediate (B2)
B2
Punjabi
Beginner
A1
Timeline
Senior Content Director
Pocket FM
09.2021 - Current
Senior Content Manager
Radio City
08.2018 - 09.2021
Conceptualizer
Radio Mirchi
06.2016 - 08.2018
Content Executive
Medanta– The Medicity
04.2013 - 06.2016
Copywriter
Mccann Erickson (MRM)
10.2011 - 10.2012
B.A (Hons) - Philosophy
Delhi University (Kamala Nehru College)
C.B.S.E -
Delhi Public School
Masters - Mass communication and Journalism
SMU
PGDMC -
Punjab University (M.C.M DAV College)