Summary
Overview
Work History
Education
Skills
Websites
Certification
Hobbies and Interests
Awards
Timeline
Generic
AAKRITI DUA

AAKRITI DUA

New Delhi

Summary

Business Development and Key Account Manager with over 3 years of experience in establishing strategic partnerships and managing multimillion-dollar portfolios in FMCG and retail sectors. Expertise in building relationships with C-level executives, structuring agreements, and implementing growth strategies across various markets. Proven ability to identify business opportunities and execute end-to-end partnerships while collaborating cross-functionally to deliver scalable solutions.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Manager – Sales

LEAP India Ltd
Gurgaon
02.2025 - Current
  • Own the end-to-end business pipeline and strategic account management for 49 key FMCG accounts, managing a portfolio of INR 12 crores annually.
  • Build and maintain trusted relationships with C-level executives and senior decision-makers, acting as their strategic consultant for supply chain and business growth solutions.
  • Negotiated and structured multi-year agreements that significantly drove customer retention, and secured incremental revenue.
  • Analyzed customer needs and market trends to identify white-space business development opportunities, delivering consistent portfolio growth.
  • Led ecosystem-wide projects by collaborating cross-functionally with internal Operations, Finance, and Supply Chain teams to architect and deliver customized client solutions, improving the overall client experience.
  • Awarded the LEAP Crate Award for exceptional performance within the first six months, for creating a niche in strategic account management.

Retail Development Manager

Holland and Barrett
London
07.2023 - 10.2024
  • Led a team of 10 sales associates across 6 retail outlets, ensuring the achievement of sales and operational KPIs.
  • Delivered a business of GBP 50,000 (INR 5,000,000), and surpassed monthly sales targets by 10% for three consecutive quarters by optimizing product placement and improving customer conversion.
  • Achieved 13% MoM growth in loyalty program participation and an 18% increase in sign-ups in a quarter

Territory Sales Executive

Marico Ltd
Delhi
07.2021 - 08.2022
  • Delivered business of INR 2 crores while managing a team of 15 field sales representatives, and 3 sales officers.
  • Achieved 16% MoM growth and 6.2% YoY growth by expanding sales territory and implementing strategic business initiatives.
  • Led seven distributors and over 100 modern trade chains, overseeing 3,000 retail outlets to enhance product visibility and sales.
  • Awarded Best Sales Disruptor for achieving 100% target for two consecutive quarters.

Education

MBA - Marketing

Lal Bahadur Shastri Institute of Management
01.2021

B.A(Hons) - Applied Psychology

Amity University
01.2018

Skills

  • Strategic partnerships
  • C-level Stakeholder Engagement
  • Business Development
  • Agreement Negotiation
  • Cross-functional Leadership
  • Business opportunity identification
  • Go-to-Market Strategy
  • Key Account Management
  • Customer Retention
  • Revenue Growth
  • Sales Performance Analysis
  • Retail and channel sales management
  • Effective Communication
  • Time Management

Websites

Certification

  • Microsoft Excel: Advanced Excel Formulas & Functions
  • Salesforce Essential Training
  • B2B Sales Foundation

Hobbies and Interests

  • Silver Medalist Table Tennis
  • Gold Medalist Cricket
  • Gold Medalist Throwball
  • Bronze Medalist Swimming

Awards

  • LEAP Crate Award, Recognized for exceptional performance and impactful contribution within first 6 months at LEAP India, 2025
  • Best Sales Disruptor, Awarded at Marico Ltd for achieving 100% targets for 2 consecutive quarters, 2022

Timeline

Manager – Sales

LEAP India Ltd
02.2025 - Current

Retail Development Manager

Holland and Barrett
07.2023 - 10.2024

Territory Sales Executive

Marico Ltd
07.2021 - 08.2022

MBA - Marketing

Lal Bahadur Shastri Institute of Management

B.A(Hons) - Applied Psychology

Amity University

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