Aakriti Singh
Gurugram
Summary
Marketing professional with expertise in strategic campaign development and CRM automation. Skilled in leveraging data insights to enhance customer engagement and drive growth through targeted initiatives.
Overview
5
5
years of professional experience
Work History
Marketing Operations Analyst
CashKaro
Gurugram
01.2023 - Current
- Streamlined processes through automation, reducing manual efforts by 75%, and increasing efficiency.
- Achieved a 70% increase in user reactivation with data-driven reactivation campaigns.
- Launched a WhatsApp CRM channel, resulting in a 31% increase in transactors and a 139% rise in ARPU.
- Optimized inventory placements in the CashKaro app to boost visibility, engagement, and conversions, with strategic rationale for each.
- Enhanced visibility for clients like Amazon and Myntra with targeted CRM strategies.
- Led seasonal and topical CRM campaigns, boosting customer engagement and driving sales.
- Collaborated with data, brand, operations, and product teams to optimize marketing initiatives.
Inside Sales
Aeris Communication
05.2022 - 07.2022
- Employed market research to identify potential clients, converting about 34 leads into active users
- Engaged prospects via calls and emails, collaborating with the marketing team to enhance prospect engagement and drive conversions.
Customer Support Associate
Kent Services
11.2019 - 12.2020
- Managed an average of 80 daily customer queries, ensuring swift resolution
- Provided product insights to enhance self-service options and maintained records of interactions to drive product improvements.
Education
PGDM -
New Delhi Institute of Management
06-2023
B.com -
Chaudhary Charan Singh University (Meerut)
05-2019
Senior -
St. Paul's Academy
07-2016
Secondary - X -
St. Paul's Academy
06-2014
Skills
- Customer Lifecycle Management (CLM)
- CRM Strategy and Execution
- Data-Driven Marketing
- Segmentation and Targeting
- Cross-Channel Marketing (Email, SMS, WhatsApp)
- Campaign Optimization
- CleverTap, Route, Excel, NoApp, Figma
Certificates
Certification in Fundamentals of Digital Marketing from Google Digital Garage.
Google Analytics for Beginners (Google Analytics Academy)
Timeline
Marketing Operations Analyst
CashKaro
01.2023 - Current
Inside Sales
Aeris Communication
05.2022 - 07.2022
Customer Support Associate
Kent Services
11.2019 - 12.2020
PGDM -
New Delhi Institute of Management
B.com -
Chaudhary Charan Singh University (Meerut)
Senior -
St. Paul's Academy
Secondary - X -
St. Paul's Academy
Similar Profiles
Payal DodwaniPayal Dodwani
Associate, Customer Relationship Management at CashKaroAssociate, Customer Relationship Management at CashKaro
Sagar JINDALSagar JINDAL
Affiliate Marketer at Earn pe , Extra Pe , CashkaroAffiliate Marketer at Earn pe , Extra Pe , Cashkaro
Anurag SinghAnurag Singh
Manager (NOC) at AirtelManager (NOC) at Airtel
Jay Karan SharmaJay Karan Sharma
Operations Manager at NEUPHONYOperations Manager at NEUPHONY
Ashish KumarAshish Kumar
Fundraising Intern at Muskurahat FoundationFundraising Intern at Muskurahat Foundation