Deepti Sundareshan
Customer Marketing Leader
Mumbai,MH
Summary
Customer marketing and lifecycle professional with 10+ years of experience building retention, advocacy, and customer-led growth programs across B2B SaaS and high-growth technology companies. Experienced in developing customer marketing strategies spanning lifecycle engagement, customer advocacy, community-building, and thought leadership programs that strengthen retention, support expansion, and improve market credibility. Proven track record of translating customer outcomes into strategic assets through reference programs, customer storytelling, and cross-functional go-to-market collaboration. Skilled at using customer insights, segmentation, and performance data to improve engagement, optimize programs, and drive measurable business impact. Known for combining strategic thinking with hands-on execution in fast-paced environments, with a strong focus on building scalable customer programs that deepen loyalty, amplify customer voice, and contribute to growth.
Overview
18
18
years of professional experience
Work History
Assistant Director - Customer and Brand Marketing
Osmos.ai
Pune, India (Remote)
10.2025 - Current
- Orchestrated customer marketing initiatives across advocacy, community-building, and retention programs, enabling customer-led growth and strengthening renewal pipelines.
- Built and scaled a niche customer community of 50+ members within a week across WhatsApp and Slack, fostering peer collaboration, real-time engagement, and industry dialogue.
- Designed and executed customer storytelling programs, including 11+ case studies, user narratives, and reference initiatives to accelerate sales conversations and build market credibility.
- Developed and launched a retail media lounge, driving collaboration and knowledge exchange among industry stakeholders.
- Curated and hosted a thought leadership podcast series featuring 9+ industry experts, enhancing brand visibility and deepening customer engagement.
- Partnered cross-functionally with Customer Success, Sales, and Product teams to translate customer outcomes into high-impact assets supporting renewals, expansion, and new market entry.
- Leveraged customer insights and behavioral data to refine messaging and positioning across strategic communication initiatives.
- Led public relations and market visibility efforts to amplify brand awareness and validate customer success through credible, customer-backed narratives.
Customer & Digital Marketing Strategist
Growthpal
Remote (Pune)
09.2024 - 09.2025
- Focused on improving email effectiveness and customer engagement through better workflows, segmentation, and personalization.
- Built smarter lifecycle journeys using behavioral segmentation, increasing repeat interactions by 18%.
- Developed SEO and content strategies that improved organic traffic and supported user retention.
- Collaborated with product and leadership to align marketing with retention and growth goals.
- Used analytics and performance data to refine messaging and drive ongoing user engagement.
- Improved email delivery rates significantly by fixing spam issues and optimizing delivery systems.
Founding Member & Head of Marketing
Nurturev Inc
Pune
12.2022 - 07.2024
- Shaped the go-to-market strategy, brand messaging, and early customer experiences in a fast-moving startup environment.
- Designed and executed lifecycle campaigns that improved user engagement and reduced onboarding drop-off.
- Created all core content for the website, case studies, pitch decks to build early-stage brand credibility.
- Partnered closely with Product and CX teams to turn customer feedback into feature ideas and retention drivers.
- Ran integrated digital campaigns that led to a 50% increase in qualified leads and improved user retention.
- Successfully turned 1 in 4 early users into advocates through clear value communication and follow-ups.
Senior Manager- Customer and Digital Marketing
MindTickle Pvt. Ltd.
Pune
10.2017 - 10.2022
- Built and scaled a customer advocacy engine that drove a 15% increase in event references, supported sales with 100+ testimonials and 50+ case studies, and was powered by a centralized reference tracker used across teams.
- Launched data-driven lifecycle marketing programs that helped reduce churn by 30% and significantly improved customer loyalty.
- Designed segmentation strategies using NPS, product usage, and behavioral signals to deliver timely, relevant messaging across the customer journey.
- Collaborated cross-functionally with Product, Sales, and Design teams to align messaging with renewals, feature adoption, and brand goals.
- Led internal enablement to boost the adoption and visibility of customer content among GTM teams, ensuring consistent use in campaigns.
- Planned and executed award submissions and PR strategy, leading to multiple industry recognitions including “Best Place to Work” and a Times Square Nasdaq mention.
- Honored with the President’s Club Award (twice) for impact on retention, customer-led growth, and cross-team collaboration.
Creative Analyst
Yahoo Pvt. Ltd.
Bengaluru
09.2014 - 09.2017
- Managed and optimized Yahoo Gemini search and native ad campaigns for verticals like IT and Auto, improving CTR and ROI through targeted messaging and creative strategy.
- Conducted in-depth competitor and account analysis to guide media strategy and provide clients with actionable insights.
- Collaborated with engineering and product teams to improve campaign tools streamlining workflows and speeding up delivery.
- Applied audience segmentation and consumer behavior insights to sharpen targeting and boost campaign performance.
- Supported cross-channel testing and media alignment, helping clients consistently meet or exceed performance goals.
Marketing & Project Manager
NIE Pvt. Ltd. (ABB system house)
Bengaluru
02.2011 - 10.2013
- Played a vital role as Technical Project/Marketing Manager. Directed marketing plans to attain revenue target.
- Designed electrical circuits and panels including substations.
- Planned and managed the inventory.
- Inspected every panel before it reached the customer both internally and once installed on the field.
- Conducted HV testing in Raipur for the biggest substation Jaiswal Neco.
- Successfully completed the leadership program organized by ABB.
Engineer - Projects
Sequent Pvt. Ltd (Siemens System house)
Bengaluru
09.2008 - 01.2011
- Worked as an Autocad Engineer with experience on EPlan; effectively designed and inspected 100+ Low voltage panels and power system electrical panels within set quality norms. Obtained multiple orders for LV Panels.
Education
Postgraduate Certificate - Business management - IB & Marketing
XLRI Jamshedpur
Jamshedpur2014
Bachelor of Engineering(B.E.) - Electrical and Electronics Engineering
BNMIT Bangalore
Bengaluru04.2008
Skills
- Customer Lifecycle Management (CLM)
- Retention & Expansion Strategy
- Customer Advocacy Programs
- Community Building
- Customer-Led Growth
- Voice of Customer
- Content & Thought Leadership Strategy
- Podcast Program Development
- Cross-Functional GTM Collaboration
- Marketing Analytics & Segmentation
- CRM & Marketing Automation
- Competitive & Market Intelligence
- Cross-Functional Project Management
Extra-curricular activities
Professional Baker, Sweet&Fusion (own patisserie), Online Trained Carnatic Singer Professional Baker, Sweet&Fusion (own patisserie), Online Trained Carnatic Singer
Timeline
Assistant Director - Customer and Brand Marketing
Osmos.ai
10.2025 - Current
Customer & Digital Marketing Strategist
Growthpal
09.2024 - 09.2025
Founding Member & Head of Marketing
Nurturev Inc
12.2022 - 07.2024
Senior Manager- Customer and Digital Marketing
MindTickle Pvt. Ltd.
10.2017 - 10.2022
Creative Analyst
Yahoo Pvt. Ltd.
09.2014 - 09.2017
Marketing & Project Manager
NIE Pvt. Ltd. (ABB system house)
02.2011 - 10.2013
Engineer - Projects
Sequent Pvt. Ltd (Siemens System house)
09.2008 - 01.2011
Postgraduate Certificate - Business management - IB & Marketing
XLRI Jamshedpur
Bachelor of Engineering(B.E.) - Electrical and Electronics Engineering
BNMIT Bangalore