Aanak Sengupta
Bengaluru
Summary
Experienced product manager with a proven track record of building and scaling B2C products. Passionate about creating delightful products for customers, prioritizing customer experience, and driving product-led growth through innovative data driven strategies and cross-functional collaborations with multiple PODs within an organization.
Overview
4
4
years of professional experience
Work History
Growth Product Manager
Barq
07.2023 - Current
- barq is a fintech super app for the KSA market where I lead app Loyalty and Gamification (Growth)
- Drove viral user growth, reaching 1 million users in 21 days through gamification-led acquisition initiatives.
- Launched 4 gamified user acquisition products, resulting in 6.3 million total app users (4.4 million fully KYC’d) within 10 months.
- Increased KYC completion rate from 60% to ~70% by introducing gamified rewards.
- Achieved over 15 million monthly debit transactions by launching features like Spin the Wheel, Barq Rush, Quests, and Leaderboards.
- Developed and launched 3 games in Barq Game Centre, driving app virality—25% of users in the first 2 months acquired via gamified referrals.
- Shipped a live streaming and trivia game during Ramadan, acquiring 700K new users in one month and handling a peak concurrent viewership of 240K.
- Implemented advanced game security features and a fraud rule engine to protect Barq Game Centre.
- Currently leading the launch of KSA’s first multi-brand card with an innovative loyalty program.
Product Manager, CEO’s Office
Mobile Premier League (MPL)
09.2022 - 07.2023
- Increased weekly depositor-to-cash gameplay retention from 47% to 58% by implementing ML driven user journeys based on RTP.
- Boosted W1 WAU retention from 25% to 30% by launching a new Daily Rewards Calendar.
- Improved website click-to-install rate from 0.7% to 1.2%, reducing Cost per Install from $13 to ~$9.5.
- Raised W0 GMV/Login from $1.8 to $2.7 by introducing a first-time user experience (FTUE) for the app.
- Reduced fraud GMV from ~45% to ~7% by shipping the game fraud and collusion prevention rules.
- Lowered customer support tickets per player from 2.2% to 0.8%
Associate Product Manager
Good Game Exchange (GGX)
04.2022 - 08.2022
- GGX is an NFT marketplace with a native token (GGT) by which users can transact in-game NFTs
- Built 0-1 products across web3 auth, Referrals and a Developer Dashboard for 3P Game developers
- Beta Launched Striker with GGX Platform. Striker is an NFT card collectible and Cricket Fantasy game in India which scaled to 10K users generating a daily trading volume of ~ 2Lacs
Associate Product Manager
Game Broadcasting at MPL
06.2021 - 03.2022
- Launched GrowStream, a decentralized broadcasting product for external content creators, reducing MPL’s cost per view (CPV) from 0.6 to 0.2 (vs. industry average of 0.8–1).
- Introduced MPL Pro Streams, generating 75K+ organic weekly views and driving a ~12% increase in GMV.
- Developed MPL’s in-house Broadcasting Dashboard, enabling 13M+ cumulative views in Q1 across YouTube, Facebook, and MPL Pro Streams.
Strategy Associate, CEO’s Office
MPL (Mobile Premier League)
04.2021 - 06.2021
- End-to-end program management for BCCI Kit Servicing for the Indian Cricket team across 4 international series
- End-to-end program management and closed beta live-ops for the first 2 games by Mayhem Studios
Education
B.E. - Electronics & Electrical
BITS-Pilani, Goa Campus
01.2021
Skills
- Product Strategy
- User Research
- Roadmap planning
- Data Analysis and interpretation
- Stakeholder management
Positions of Responsibility
- Treasurer, Council for Student Affairs, Bits Pilani Goa Campus Apr 2019 – Apr 2021
Timeline
Growth Product Manager
Barq
07.2023 - Current
Product Manager, CEO’s Office
Mobile Premier League (MPL)
09.2022 - 07.2023
Associate Product Manager
Good Game Exchange (GGX)
04.2022 - 08.2022
Associate Product Manager
Game Broadcasting at MPL
06.2021 - 03.2022
Strategy Associate, CEO’s Office
MPL (Mobile Premier League)
04.2021 - 06.2021
B.E. - Electronics & Electrical
BITS-Pilani, Goa Campus
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