Aarushi Sethi
New Delhi
Summary
Research Specialist with 6+ years of experience in qualitative and quantitative research, consumer insights, competitive intelligence, and strategic market analysis. Proven track record of leading end-to-end research projects, designing surveys, conducting stakeholder interviews, and delivering data-driven recommendations that support product, marketing, and business growth strategies.
Overview
7
7
years of professional experience
2
2
Certifications
Work History
Research Specialist
Chegg Inc
07.2021 - 10.2025
- Led end-to-end primary and secondary research projects supporting global product, design, content and marketing teams.
- Conducted in-depth stakeholder interviews and behavioral research to inform strategic decisions.
- Designed and executed surveys (questionnaire development, sampling, analysis, reporting).
- Conducted competitive benchmarking and market analysis across global EdTech landscape.
- Led India market TAM/SAM/SOM study for new product launch strategy.
- Managed cross-functional projects across time zones ensuring high-quality deliverables.
- Designed and executed go-to-market strategies that enhanced brand visibility and market penetration for new product launches.
- Conducted product testing and usability evaluations, delivering actionable experience improvements.
- Managed cross-functional projects to ensure timely delivery and alignment among stakeholders, facilitating effective collaboration and project success.
- Developed strategic reports and presented insights to leadership to drive informed decision-making.
Research Executive
Ipsos Research
Gurgaon
07.2019 - 07.2021
- Led Swachh Survekshan 2020, world's largest sanitation survey, overseeing project planning, execution, and stakeholder coordination to enhance public health strategies.
- Led team of 16 members to drive strategic decisions for SSU project.
- Designed qualitative and quantitative research tools across online, telephonic, and field channels.
- Executed large-scale public policy research influencing central and state-level decision-making.
- Collaborated with major clients including Reliance Industries, MOHUA, IOCL, IRCTC, and The Times Group.
- Prepared analytical reports and insight summaries for senior stakeholders.
Management Trainee
KPMG India
New Delhi
01.2019 - 05.2019
- Contributed to evaluation and screening of nationwide submissions for the Prime Minister’s Awards for Excellence in Public Administration (2019).
- Supported methodology development and parameter design for sustainability-oriented programs including eNAM, NRLM, SAUBHAGYA, and Mission Indradhanush.
- Conducted policy analysis and application assessment across Ministry of Power, Ministry of Agriculture, and DARPG.
- Designed structured call-centre questionnaires to support large-scale validation and impact assessment.
- Engaged with District Magistrates and senior government officials to address governance and implementation queries.
- Supported strategic planning of Civil Services Day national event.
Education
MBA - Marketing And Finance
Maharaja Agrasen Institute of Management
06.2019
B.Tech - Computer Science
Manav Rachna International University
07.2017
Skills
- Primary & Secondary Research
- Qualitative & Quantitative Methods
- User research
- Policy Research
- Survey design
- Market analysis
- Project management
- Stakeholder Engagement
- Business strategy
- Competitive Analysis
- Go-to-Market Strategy
- Data Analysis & Visualization (Power BI)
- Team collaboration
- Survey Design
- AI Research Tools
- Strong communication
- Presentation skills
- Cross-Functional Collaboration
Certification
Microsoft Power BI Data Analyst
Accomplishments
Received a letter of recommendation from DARPG Secretary (IAS V. Srinivas) for contributions to the Prime Minister’s Awards for Excellence in Public Administration (2019).
Timeline
Research Specialist
Chegg Inc
07.2021 - 10.2025
Research Executive
Ipsos Research
07.2019 - 07.2021
Management Trainee
KPMG India
01.2019 - 05.2019
MBA - Marketing And Finance
Maharaja Agrasen Institute of Management
B.Tech - Computer Science
Manav Rachna International University