Zoya Farukh

• Conducting technological and business research using both systematic and intuitive secondary research techniques.
• Investigating, analyzing and resolving critical issues faced by senior business executives in various Industries.
• Generating insights using intuitive secondary research techniques to help larger analysts community.
• Analyzing and interpreting business problems using root cause analysis, hypothesis generation, benchmarking, and other qualitative and quantitative methods.
• Partnering with global research team to create key research deliverables.
• Contributing to entire project life-cycle - from conception to completion and presentation.
• Preparing reports to support research practices such as trend and theme analysis.
• Delivering projects on time and maintain high quality standards of deliverables.

• Responsible for Conducting different types of research studies through through primary and secondary sources (Qualitative and Quantitative).
• Responsible for Data Extraction:extracting information from sources,including paid databases,publications from analyst reports,and company reports and websites.
• Gathering data through different sources, including Gurufocus (fetching financials), Zoominfo (company details),and Factiva (Annual Reports,Newsletters and Company profiles),D&B Hoovers( Industry and company details).
• Working in secondary research has provided me insight into various divisions,market trends,and the analysis of annual reports.
• Develop insights on end consumer/users survey,suppliers,and distributor's survey for deeper understanding of market on both demand and supply side.
• Guesstimate and estimating future trends in accordance with project objectives,and also using MS Office (Excel,Word and PPT) for delivering daily tasks.
• Responsible for checking financials of secondary data researched.

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• Performed market analysis for E-learning platforms and researched on latest trends in it.
• Researched and evaluated responses collected from students regarding their preferable choices about courses and skills.