ABDUL RAFI SHEIK
Vijayawada ,AP INDIA
Summary
Results-driven Business Development Professional with over 11 years in sales and marketing. Proven success in generating revenue in the educational sector and managing large teams to implement strategic initiatives. Led diverse teams to achieve significant revenue growth through innovative campaigns and effective market research. Expert in negotiation and relationship management, consistently surpassing sales targets.
Overview
3
3
Languages
10
10
years of professional experience
Work History
Branch Head
Aakash Institute
Vishaka patanam
09.2026 - 10.2026
- Led Aakash Institute branch operations and daily academic coordination
- Managed and inspired team members, enhancing performance and contributing to branch profitability.
- Developed and implemented strategies to boost sales and elevate customer satisfaction.
- Managed counseling teams for student admissions and parent interactions.
- Coordinated marketing activities for enrollment drives and outreach events.
- Worked cross-functionally to plan and establish branch goals, supporting strategic objectives.
- Utilized data analysis tools to pinpoint operational improvement opportunities within branch.
- Analyzed market trends to identify potential opportunities for growth.
- Analyzed financial statements and prepared reports on budget performance for senior management.
City Head
Upgrad
Hyderabad
11.2025 - 02.2026
- Managed city P&L, budgeting, and forecasting for upGrad programs.
- Led city operations across upGrad sales, counseling, and support teams.
- Executed enrollment strategies in collaboration with marketing and admissions teams, resulting in increased applicant interest.
- Guided counselors on learner engagement and conversion conversations.
- Analyzed city performance reports, identifying and addressing process gaps to optimize operational efficiency.
- Established partnerships with local colleges and employers to boost program visibility and strengthen community engagement.
- Represented upGrad at local events, meetings, and outreach programs.
Senior Sales Manager
Homelane
Hyderabad
08.2024 - 11.2025
- Led HomeLane sales consultations for modular home interiors and design solutions.
- Responsible for meeting or exceeding monthly revenue targets set by senior management.
- Trained sales staff on product knowledge, customer handling, and closing techniques.
- Provided training for new sales staff members on company policies and procedures.
- Managed lead pipeline through CRM and coordinated follow-up with sales teams.
- Guided customers through showroom visits, product selections, and proposal discussions.
- Reviewed sales plans and aligned targets with regional business priorities.
- Met or exceeded monthly revenue targets set by senior management.
Senior Business Development Manager
BYJUS
Bangalore, Hyderabad
01.2021 - 12.2023
- Led team at BYJUS to achieve the highest WRPS for AAKASH Campaign in India, collaborated on special campaigns, and maintained low refund percentage.
- Driven a team size of 12 associates and generated admissions count of 238 with the revenue of 5 crores and 80 lakhs in individual contribution apart from that as a Manager generated a revenue of 2.4 crores with the admissions of 113 of Integrated admissions of JEE, NEET and long-term for Vijayawada, Rajahmundry and Vishakhapatnam branches in Andhra Pradesh.
- Designed and implemented a sales training module in India, achieving a 50% trainee-to-associate conversion rate.
- Led a team to achieve INR 18 Cr+ revenue annually, optimize the sales process, and reduced cancellations from 25% to 10%.
- Tracked and met weekly sales targets exceeding INR 150k for each salesperson.
- Designed and implemented a successful sales training module , Achieved a 50% trainee-to-associate conversion rate.
- Increased paid subscriber conversion by 35%, enhancing overall revenue stream.
- Converted 35% free subscribers to paid subscribers, leading to a 17% increase in revenue.
- Organized regular team meetings for sharing best practices, discussing challenges, and fostering collaboration among peers.
- Achieved highest WRPS in India for 8 months as Senior Manager
Senior Agency Manager
Aditya Birla Health Insurance Ltd
Vijayawada, Guntur
06.2020 - 12.2020
- Led a sizable team of 27 Agents and 3 Agency managers to exceed revenue expectations within a limited timeframe.
- Generated revenue of 1.8 crores in 6 months of Family floater, Individual, Personal accident, Critical illness, Senior citizen plans.
- Generated revenue of 1.8 crores in 6 months of Family floater, Individual, Personal accidental, Critical illness, Senior citizen plan.
- Negotiated key partnership agreements that expanded the agency's market reach by 35%
- Implemented advanced training programs, enhancing team performance by 30%.
- Demonstrated exceptional leadership by mentoring agents on best practices and client service.
- Redesigned marketing strategy, increasing brand visibility by 40%.
- Revolutionized training methodologies that substantially improved team capabilities.
Senior Relationship Manager
Bajaj Allianz Life Insurance
Vishakhapatnam, Vijayawada, Rajahmundry
11.2019 - 05.2020
- Handled Team of 5 managers and 16 executives, Generated 1.92 crores of Life Insurance in six months.
- Managed diverse client portfolio, conducting regular reviews to uncover sales opportunities and improve client satisfaction.
- Implemented strategic initiatives resulting in a 25% increase in client retention rates.
- Delivered impressive revenue results in a competitive insurance landscape.
- Managed a team of 5 managers and 16 executives, ensuring effective communication and collaboration., Generated 1.92 crores of Life Insurance in six months .
- Achieved significant revenue growth in competitive insurance landscape through targeted relationship management.
- Conducted training sessions and mentoring for team members to improve skills and performance., fostering a skilled workforce.
- Emphasized ethical standards in business practices to build trust with clients., nurturing robust client relationships.
Deputy Manager
HDB Financial Services
Hyderabad
07.2016 - 11.2019
- Has a deputy manager I have a led a team of 16 junior officers and generated the revenue of 4 crores 15 lakhs in an Annual cycle , Generated revenue of 14 crores in the span of 3 years.
- Directed a diverse team of junior officers, achieving significant sales growth through targeted strategies.
- Received two awards in the two-year span with HDFC for key sales and key to success of HDFC growth of 59% in TPP
- Generating revenue for HDFC LIFE, MAX LIFE, HDFC ERGO, ADITYA BIRLA HEALTH, TATA AIA LIFE with a contribution of 25% for every business domain.
- Established virtual relationships with customers to enhance service and sales engagement.
- Facilitated sales of third-party products including life, general, and health insurance.
- Executed various customer acquisition strategies to bolster revenue growth.
- Focused on continuous improvement through coaching and developing team capabilities.
- Coached and developed team capabilities, enhancing overall performance and fostering a culture of continuous improvement.
- Implemented strategies that reduced cancellation rates from 7.3% to 2.5%, stabilizing revenue streams.
Education
Discontinued Masters - Business Analytics
Roosevelt University
Chicago, USA 01.2024 - 07.2024
Bachelor - Commerce
Priyadarshini College
Khammam, TG, INDIASkills
- Sales Management
- Sales Management and Strategy, Revenue Generation, Channel Sales ,Sales Metrics Reporting,Salesforce , Sales Negotiations
- Business Development
- Data analysis
- Leadership
- Team management
- Sales team motivation
- Target breakdown strategy
- Lead follow-ups
- Operational Strategy
- Financial Oversight
- Revenue growth
- Team management
Personal Information
Title: Senior Business Development Manager
ACADEMIC PROJECTS
Aakash Campaign January 2021 - March 2022 Successfully managed the Aakash campaign, leading a team to achieve over 238 admissions for JEE and NEET, resulting in remarkable revenue generation., Upgrades Campaign April 2022 Executed the Upgrades campaign, managing a team of 9 BDA's and exceeding revenue goals by generating 2.7 crores in 9 months., Sales Training Module Developed and implemented a sales training module that achieved a 70% trainee-to-associate conversion rate, boosting team efficiency., Inbound Campaign April 2017 - March 2018 Led the First team in AP and TS for Phone banking Channel for Service and sales for the clients of Hdfc bank with an Contribution of 31% of Revenue of Pan India and Awarded has KEY FOR SUCCESS from CEO of HDFC BANK .
RECOGNITIONS
Next Level Performance, AWARDED HAS KEY PLAYER IN TPP SALES FROM HDFC LIFE., AWARDED HAS MANAGER OF THE YEAR BY HDB FINANCIAL LTD ., AWARDED HAS OUTSTANDING PERFORMANCE IN TPP BY HDFC LIFE., REVENUE MAGNET BY BYJUS IN UPGRADE CAMPAIGN., SALES TYCOON BY BYJUS IN AAKASH CAMPAIGN., STOOD TOP PERFORMER BY BYJUS
Languages
English
Proficient
C2
Telugu
Proficient
C2
Hindi
Proficient
C2
Timeline
Branch Head
Aakash Institute
09.2026 - 10.2026
City Head
Upgrad
11.2025 - 02.2026
Senior Sales Manager
Homelane
08.2024 - 11.2025
Discontinued Masters - Business Analytics
Roosevelt University
01.2024 - 07.2024
Senior Business Development Manager
BYJUS
01.2021 - 12.2023
Senior Agency Manager
Aditya Birla Health Insurance Ltd
06.2020 - 12.2020
Senior Relationship Manager
Bajaj Allianz Life Insurance
11.2019 - 05.2020
Deputy Manager
HDB Financial Services
07.2016 - 11.2019
Bachelor - Commerce
Priyadarshini College