SHABEENA SHAHEEN FAROOQUI

Branch Head – Sales, Operations, Administration & Revenue Management

• Directed end-to-end branch operations including administration, compliance, audit coordination, documentation control, and MIS reporting. Ensuring branch-level revenue growth and cost control.
• Implemented structured sales governance and performance monitoring systems to drive sustainable business expansion.
• Led recruitment, onboarding, and supervision of 4 Front Line Managers and 42+ Financial Consultants.
• Strengthened internal control mechanisms and ensured 100% audit and regulatory compliance readiness.
• Established branch operations from inception, building a high-performance team and scaling revenue from zero to multi-fold growth.
• Monitored key performance indicators (KPIs) including productivity, revenue targets, retention ratios, and operational efficiency.
• Built long-term relationships with clients, advisors, and stakeholders to enhance customer retention and business continuity.
• Mentored and developed high-performing talent, producing one “Samrat” achiever (FY 2025–26).
• Coordinated with senior management for strategic planning, target allocation, and business review meetings.

• Increased branch revenue by implementing effective sales strategies and maintaining strong customer relationships.
• Mentored junior staff members, cultivating a culture of continuous learning and development.
• Developed a high-performing team through targeted recruitment, training, and coaching initiatives.
• Successfully managed end-to-end branch operations, including administration, compliance, documentation, and performance monitoring.
• Built and strengthened financial consultant network from 0 to 35 active consultants, ensuring structured recruitment, onboarding, and training.
• Escalated sales performance multi-fold by implementing strategic sales planning and operational controls.
• Achieved confirmation norms within 3 Months through performance excellence and compliance adherence.
• Delivered consistent 100%+ target achievements (2023 & 2024).
• Developed and mentored 7 Club Membership achievers during Financial Year 2023–2024.
• Recognized with “Best Presenter Award” for impactful training presentation delivery.
• Earned multiple monthly performance incentives (2023 & 2024).
• Demonstrated strong stakeholder management by developing long-term relationships with advisers and customers, enhancing retention and profitability.

• Successfully established and operationalized a new branch at Bhilwara, managing infrastructure setup, manpower planning, operational workflows, and business launch.
• Recruited and developed 4 Front Line Sales Managers (FLMs), creating structured reporting hierarchy and performance accountability.
• Built financial consultant network from 0 to 20+ active consultants, strengthening recruitment pipeline and onboarding systems.
• Managed complete branch administration, including audit coordination, documentation control, compliance tracking, and daily operational supervision.
• Implemented operational discipline and performance review mechanisms that escalated sales growth multi-fold from inception stage.
• Strengthened adviser and customer engagement strategies, resulting in improved retention, profitability, and long-term business relationships.
• Recognized as a proactive leader and resourceful problem solver with strong cross-functional coordination abilities.
• Developed strategic plans for branch growth, leading to increased revenue and market share.

• Managed banking liaison between HNI customers and financial institutions, ensuring seamless service delivery and operational coordination.
• Established new client relationships while maintaining and strengthening existing customer portfolios. Handled customer queries and escalations related to accounts, investments, products, and banking services.
• Coordinated with internal departments to ensure compliance, documentation accuracy, and service efficiency.
• Organized and delivered presentations at community gatherings to promote banking products and enhance financial awareness.
• Contributed to branch-level administrative control and performance monitoring through structured follow-ups and reporting.
  🔹 PERFORMANCE ACHIEVEMENTS -
• Consistently recognized as “CASA Queen” (2021 & 2022).
• Achieved 123% of GL Target – Feb 2022.
• Achieved 135% of GL Target – Mar 2022.
• Achieved exceptional 600% of GL Target – Apr 2022.
• Achieved 105% of GL Target – May 2022.
• Achieved 170% of GL Target – Jun 2022.
• Achieved 105% of GL Target – July 2022.
• Achieved 111% of GL Target – Aug 2022.
• Achieved 128% of GL Target – Sep 2022.
• Achieved 115% of GL Target – Oct 2022.
  Awarded Appreciation Certificate for LJ/HJ Drive (JFM 2022).
• Responded to customer inquiries and resolved complaints to establish trust and increase satisfaction.
• Maintained knowledge on banking products and distribution to provide optimal service support.

• Strengthened financial control systems through accurate reconciliation and booking verification.
  Reduced operational risk by implementing structured documentation and compliance processes.
• Enhanced advisor productivity and retention through structured performance monitoring. Contributed significantly to branch-level profitability and business sustainability.
• Maintained strong coordination between sales, accounts, and operations departments. Managed end-to-end sales operations, accounting, and banking administration, ensuring compliance with internal policies and regulatory standards.
• Handled reconciliation of upstream and downstream internal booking applications, ensuring data accuracy and financial integrity. Verified and monitored trade documents to maintain operational control and reduce financial discrepancies.
• Functioned as part of the internal control mechanism to safeguard data integrity and transactional accuracy.
• Built and managed strong relationships with advisers and customers to enhance retention and revenue growth.
• Supervised advisor performance, target tracking, and structured recruitment processes.

🔹 PERFORMANCE & LEADERSHIP ACHIEVEMENTS

• Achieved 100% + Adviser Target (FY 2013, 2014, 2015, 2016, 2018 & 2019).
• Achieved 457% Adviser Target (2017).
• KRA Achievements (Multiple Months Across Years)
  KRA Achiever: 2013 2014, 2015, 2016, 2017, 2018, 2019 & 2020
• Demonstrated consistent high performance through sustained KPI overachievement.
• Advisor Network & Leadership Growth
  Secured Second Position in Region for Adviser Recruitment (AMJ 2017).
• Secured Third Position in Region for Adviser Recruitment (OND 2016).
• Developed multiple Club Membership Achievers:
  4 Club Members (FY 2013-14)
  4 Club Members (FY 2014-15)
  3 Club Members (FY 2015-16)
  4 Club Members (FY 2016-17)
  5 Club Members (FY 2017-18)
• Managed time efficiently in order to complete all tasks within deadlines.

• Implemented structured recruitment and licensing drives, improving advisor onboarding efficiency.
  Strengthened administrative supervision of large advisor network (318+ consultants).
• Contributed to branch profitability through performance governance and systematic follow-ups.
  Ensured alignment between sales, compliance, and operational frameworks.
• Demonstrated strong leadership succession capability through internal promotions and talent development.
• Championed the use of customer feedback to drive continuous improvement efforts, resulting in increased client satisfaction and loyalty.
• Consistently ranked among Top Performers in Rajasthan and Pan India levels.
• Achieved Pan India Rank No. 1 in GM Club (OND 2010).
• Secured Third Rank in Rajasthan (FY 2010–11) and Third Rank in Top 8 Female FLS (National Level).
• Built multiple Club & Platinum Club Members, strengthening revenue-generating advisor base.
• Promoted multiple times based on performance.

🔹 PERFORMANCE & RECOGNITION HIGHLIGHTS-

• National & Regional Rankings
  Rank 1 – GM Club (Pan India)
  Third Rank – Rajasthan (FY 2010–11)
  Among Top 100 FLS – NEC
  Among Top FLS of Rajasthan – Multiple Years.
• Leadership & Contest Excellence
  Winner – Gold Contest
  Winner – Elite Club (FY 2010–11)
  Winner – Green Champion Contest
  Winner – Active Star Contest
  Winner – Rajasthan ke Ranveer
  Winner – ZM, RM, BH Contests (Multiple Years)
  Winner – Pushkar Meet Recognition
  Winner – BH Hall of Honour – Spokes NEC
• Advisor & Club Development-

2 Club Members (2008)

3 Club Members ( 2009 & 2010)

5 Club Members (2011)
6 Club Members (2012)
2 Club Members (2013)
1 MDRT & Platinum Club Member (2011)

• Mentored junior team members, providing guidance on sales strategies and professional development opportunities.