Abdul Shakur Munshi
Marketing & Events Executive | Hospitality, Brand Activations & Community
Bangalore
Summary
Marketing and events professional with hands-on experience across hospitality, F&B, live events, and youth communities. Proven track record in executing large-scale brand activations, community programs, outlet launches, marketing strategies and partnerships that drive footfall, engagement, and revenue. Strong in on-ground execution, vendor coordination, and cross-functional collaboration.
Overview
4
4
years of professional experience
3
3
Languages
Work History
Asst. Brand Manager - Marketing & Community
Brik Oven Private Limited
09.2025 - Current
- Executed marketing strategies that increased revenue by 15% MoM and new customer acquisition by 7% MoM.
- Led community collaborations and in-store events to drive repeat footfall and brand engagement.
- Designed and launched a CRM-driven loyalty program to improve retention and customer lifetime value.
- Supported menu launches, offline campaigns, and aggregator initiatives contributing to consistent sales growth.
- Drove week-on-week social media and content growth to strengthen brand visibility.
- Built scalable marketing playbooks for store-level performance and long-term brand sustainability.
Partnerships & Community
Impresario Entertainment & Hospitality LTD.
07.2024 - 09.2025
- Managed community events across 13 outlets (11 SOCIAL, 2 Smoke House Deli) in Bangalore.
- Increased brand partnerships by 12% MoM, onboarding partners for experiential marketing and visibility.
- Grew community database by 2,000+ new members/month through events and collaborations.
- Led vendor and partner management across South India for seamless on-ground execution.
- Supported launch marketing and execution for 2 new outlets, driving early footfall and awareness.
Head of Business Development Strategy
BuzzEnt
08.2023 - 08.2025
- Built and led a 16,000+ nationwide student network for events and youth engagement.
- Executed 200+ events/year (tours, fests, brand activations) across cities.
- Generated ₹4 Cr+ annual revenue via business development, sponsorships, and partnerships.
- Managed end-to-end delivery: partnerships, budgeting, logistics, promotions, and on-ground ops.
- Collaborated with artists, creators, brands, vendors, and campus teams for large-scale execution.
Events Curator
Steppinout by Swiggy
11.2023 - 03.2024
- Coordinated production, marketing, ticketing, and partnerships for 8+ large-scale events in 3 months.
- Managed sponsorships, stalls, artists, and vendors for tours and seasonal festivals.
- Assembled event lineups and supported revenue-focused event concepts.
Additional Experience (Condensed)
Viral Fission – POC, South Zone | One8 X Cornerstone – Head of Operations | Under 25 – Artist & Logistics Support
04.2022 - 10.2023
- Executed youth marketing campaigns reaching 25,000+ students across South India.
- Managed intern teams, college activations, marathon events, and large-format artist logistics (700+ attendees).
- Coordinated VIP, artist, and production operations for high-profile events.
Head of operations
one8 X cornerstone
01.2023 - 04.2023
- Oversee intern onboarding to emphasize various verticals such as social media, content creation, and design.
- Coordinating efficient flow of sales and promotional initiatives throughout various colleges in Bangalore.
- Coordinated team efforts on event day to achieve smooth operational flow during marathon
- Facilitate timing and logistical arrangements for Virat Kohli team during events and at venue.
- Directed management and procurement activities for Kohli and team on ground.
Artist Manager and Logistical Support
under25
12.2022 - 03.2023
- Onboarding specified number of interns for event date assistance.
- Orchestrating interactions with more than 45 artists and support teams to maintain smooth event flow during two-day Bangalore gathering
- Coordinate stage POCs and backstage personnel for efficient artist transitions to stage.
- Coordinated food and water logistics for more than 700 students and 300 artists.
- Executed focused sales and marketing initiatives utilizing 200 students across city
- Coordinated 24 offline activations across city within 2 months to promote event visibility.
Education
BBA - Marketing Management
Kristu Jayanti College
Bangalore04.2025
Skills
Marketing Operations
Event Planning & Execution
Brand Activations
Hospitality & F&B Marketing
Community & Partnerships
Vendor & Artist Coordination
Offline & Aggregator Marketing
Team Leadership
CRM & Loyalty Programs
Timeline
Asst. Brand Manager - Marketing & Community
Brik Oven Private Limited
09.2025 - Current
Partnerships & Community
Impresario Entertainment & Hospitality LTD.
07.2024 - 09.2025
Events Curator
Steppinout by Swiggy
11.2023 - 03.2024
Head of Business Development Strategy
BuzzEnt
08.2023 - 08.2025
Head of operations
one8 X cornerstone
01.2023 - 04.2023
Artist Manager and Logistical Support
under25
12.2022 - 03.2023
Additional Experience (Condensed)
Viral Fission – POC, South Zone | One8 X Cornerstone – Head of Operations | Under 25 – Artist & Logistics Support
04.2022 - 10.2023
BBA - Marketing Management
Kristu Jayanti College
Language
English
Hindi
French