Abhijeet Prasad
Bengaluru
Summary
Senior Business & Category Leader with over 14 years of experience in large-format retail, omni-channel, and D2C models. Demonstrated expertise in managing end-to-end P&L, developing assortment and pricing strategies, and enhancing inventory through analytics-driven forecasting and GTM execution. Consistently achieves category profitability, ASP uplift, and premiumization while directing multi-functional teams and executing complex vendor negotiations at scale.
Overview
15
15
years of professional experience
Work History
Business Manager- Operation
Samsung India Electronics Limited
Bengaluru
07.2018 - Current
- Assumed full P&L ownership, managing revenue, gross margin, pricing, promotions, inventory, and channel marketing budgets.
- Led a team of 10 direct reports and over 50 indirect resources in sales, merchandising, and operations.
- Managed strategic relationships with stakeholders across Sales, Marketing, Supply Chain, Finance, Product, and Global HQ.
- Delivered Annual Operating Plan (AOP) for D2C Large Format channel, achieving sales and cost targets.
- Directed end-to-end product lifecycle management, including GTM strategy and launch execution.
- Optimized working capital by reducing aging stock and minimizing end-of-life exposure.
- Launched Samsung Experience Stores (SES) within Large Format channel throughout India.
- Developed retail design and category mapping to enhance brand perception and drive conversion.
Category Manager - Electronics & Audio Accessories
Galleria Digital (Sharaf DG)
Doha
06.2015 - 04.2018
- Led the omni-channel strategy for the company across categories.
- Increased Category Contribution to 8-12% for mainline at company level.
- Maximum & Continuous growth in ASP at company level.
- Realigned market share LED business, with 100% growth in Brand X.
- Increase of 60% sales in premium segment, with OLED Club Membership.
- Planned & successfully executed LG OLED & BMW promotion which gave 5 million sales.
- Planned & executed the biggest Sales of 75 inch for LG.
- Planned & executed the best store opening offers, which generated footfall of 10,000 people, a record in the Qatar (Mall of Qatar).
Assistant Category Manager-IT
Infinity Retail Limited - CROMA
Mumbai
11.2014 - 06.2015
- A substantiate increase in category margin and branding Income (25% growth).
- 100% implementation of differentiator such as Brand Promise & Best Price guarantee.
- Despite geo-political crisis, achieved margin target for 2017 for the Category (only category to do so).
- Brought down 180 days above ageing to 1% of Inventory, through Brand & SKU Rationalization.
- Grew accessories by 60% and ASP by 30% by increasing the sales of High-end Brands such as Bose, JBL & Harman Kardon and B&O.
- Developed, grew Stand & wall mount category from scratch.
- Handled a business of 600 million for Laptops & Desktop.
- Grew Laptop business by 10% in Q1.
- Created & Implemented Range and Assortment Planning for Laptop business for 100 stores based on Store size and Catchment Analysis.
- Re-launched AIO business with assortment and range correction with growth of 10%.
- Launched 2-in-1 Category in-stores, with exclusive display in top 40 stores with Microsoft & Intel.
- Planned and executed the biggest IT Promotion in the country (40% contribution).
- Closely collaborated with Intel & Microsoft India to launch first ever Laptop exchange scheme for a retailer.
- Organised, managed and got certified 500 Sales executive for Microsoft Offices.
Assistant Manager Merchandising, Air-Care (Air-conditioners)
Reliance Retail (Reliance Digital)
Mumbai
11.2013 - 11.2014
- Handled business of 1 billion INR | Sourcing lead for omni channel (stores, e-commerce & enterprise).
- Increased the Brand range from 6 to 14 Brand.
- Created & executed Planogram, range & assortment for different channels which include 200 Plus stores, E-commerce & B2B.
- Planned and cleared 2000 units EOL Inventory, saving huge losses.
- First retailer to launch Inverter A/C and do highest numbers in the country.
- Planned & executed first and only retailer to launch exclusive Inverter zone in top 60 stores.
- Did exclusive model with LG, which did highest numbers for LG in the country.
- Organised & executed training in association with B.E.E for SE to promote 5 star or Inverter air-conditioners.
Assistant Buyer - Large Appliances
Hyper CITY Retail (I) Ltd.
Mumbai
05.2011 - 11.2013
- Responsible for sales & gross margin target as per Annual Business Plan.
- Responsible for sales forest Merchandise Planning.
- Planogram Availability & implementation with MPS.
- Planning & Implementing of Category promotions.
- 95% availability of Top 50 SKUS & Range availability of 90%.
- Achieved highest weekly sales of 1 Cr INR at Company level.
- Achieved highest seasonal promotional sale of 27Lakhs at Company level.
- Visibility of brands through - SOH, Campaigns etc.
- Liquidation Plan for EOL Inventory & ageing inventory.
- Co-ordinate with Supply chain for end-to-end delivery at Store & DC.
- Competition Analysis for Category in Range & Price and promotion.
Education
PGDM - Marketing
International School of Business & Media
01.2011
B.Com - Accountancy
St. Xavier's
01.2007
I.S.C - Commerce
D.A.V. Hehal
01.2004
I.C.S.E -
St. Bishop's School
01.2002
Skills
- Category Management
- Merchandising & Inventory Management
- Data Analysis & Assortment Planning
- Negotiation & Vendor Management
- Strategic Planning & Communication
- Channel Sales & Team Management
- Strategic planning
- Team leadership
- Financial analysis
- Market research
Accomplishments
- 3X YOY growth in foldables
- 500 unit of flagship in 10 days
- Curated 25 IOT unique Experience
- BE point in 2 yrs of launch
- 300% attach for Mobile Enhancement
Hobbies and interests
- listening to music/podcast
- driving bikes
Timeline
Business Manager- Operation
Samsung India Electronics Limited
07.2018 - Current
Category Manager - Electronics & Audio Accessories
Galleria Digital (Sharaf DG)
06.2015 - 04.2018
Assistant Category Manager-IT
Infinity Retail Limited - CROMA
11.2014 - 06.2015
Assistant Manager Merchandising, Air-Care (Air-conditioners)
Reliance Retail (Reliance Digital)
11.2013 - 11.2014
Assistant Buyer - Large Appliances
Hyper CITY Retail (I) Ltd.
05.2011 - 11.2013
PGDM - Marketing
International School of Business & Media
B.Com - Accountancy
St. Xavier's
I.S.C - Commerce
D.A.V. Hehal
I.C.S.E -
St. Bishop's School