Abhimanyu S

• Collaborated with stakeholders, business leaders, and IT professionals to identify and define business requirements and objectives.
• Conducted exploratory data analysis (EDA) to uncover patterns, trends, and anomalies impacting business performance.
• Developed and optimized data models and complex SQL queries in Google BigQuery for data analysis and reporting; created scheduled queries for daily and weekly execution.
• Designed and maintained performance monitoring dashboards using Tableau; ensured accuracy and efficiency of existing dashboards and incorporated necessary updates.
• Applied basic statistical frameworks to analyze and interpret data accurately.
• Developed machine learning models for Marketing Mix Modeling (MMM) to provide predictive insights and guide business decisions.
• Implemented budget optimization strategies post-MMM, resulting in sales margins upliftment through strategic spend reallocation.
• Generated reports and presentations summarizing findings, insights, and recommendations using MS Excel and PowerPoint to support data-driven decision-making.