Abhinav Prasad
Assistant Marketing Manager
Ghaziabad
Summary
Dynamic marketing professional with a proven track record at REENA ELECTRICAL PVT LTD, enhancing subscriber growth by 25% through expert SEO strategies and digital campaign optimization. Skilled in customer relationship management and performance analysis, adept at leveraging data-driven marketing to exceed objectives. Demonstrates strong analytical abilities and interpersonal skills, contributing to significant market impact and customer engagement improvements.
Overview
3
3
years of professional experience
8
8
Certificates
5
5
years of post-secondary education
Work History
Assistant Marketing Manager
REENA ELECTRICAL PVT LTD
08.2023 - Current
- Implemented targeted SEO strategies across social media and email platforms, increasing subscriber growth by 25% within six months.
- Coordinated with the sales team to develop high-impact marketing materials, resulting in a 30% increase in product inquiries for CCTV networks and optic fiber cables.
- Supervised the installation and maintenance of IT infrastructure, including CCTV and network systems, enhancing customer satisfaction and service delivery.
- Analyzed digital metrics and traffic data, using insights to optimize social media campaigns and boost engagement by 40%.
- Managed customer service initiatives, ensuring prompt and effective resolution of queries and supporting retention efforts.
Assistant Manager
ICICI Bank
01.2022 - 08.2023
- Led MIS reporting and database management, ensuring secure data storage and accurate record-keeping for client transactions.
- Served as an e-Relationship Manager, developing comprehensive customer profiles to tailor banking solutions, boosting customer retention by 20%.
- Achieved a 30% increase in personal loan applications through proactive customer engagement and product promotion.
- Advised clients on mutual funds and investment strategies, guiding them towards higher-yield products and increasing revenue by 15%.
- Trained new team members, ensuring adherence to quality standards and effective onboarding procedures.
Business Development Associate
BYJU'S
08.2021 - 10.2021
- Developed and executed a strategic direct marketing plan, increasing customer acquisition by 25% through optimized outreach efforts.
- Actively participated in industry events to build relationships with key prospects, contributing to a 20% growth in regional sales.
- Conducted detailed market research on trends and competitor activities, providing actionable insights that influenced business strategies.
- Played a pivotal role in promoting the Byju's learning platform to students and parents, increasing engagement and securing sales in the designated zone.
- Coordinated with cross-functional teams to enhance customer acquisition processes, improving onboarding efficiency by 30%.
Education
MBA - PGDM In Human Resources & Marketing
EMPI Business School
PGDM In Human Resources & Marketing 06.2019 - 06.2021
BBA -
JP Institute
Meerut 09.2016 - 06.2019
Skills
SEO Strategy Development
Certification
HR Analytics using MS Excel course
Timeline
Become a product Manager learn the skill and get the job
10-2024
The Project Management Course Beginner to Project Manager
09-2024
Completed Advance Excel course
05-2024
Assistant Marketing Manager
REENA ELECTRICAL PVT LTD
08.2023 - Current
NISM Mutual Fund Certification (5A)
09-2022
Certificate of Achievement- ICICI
06-2022
Assistant Manager
ICICI Bank
01.2022 - 08.2023
76 Digital Marketing Hacks -Social Media Marketing Growth
12-2021
Digital Marketing Course 12 in 1
11-2021
Business Development Associate
BYJU'S
08.2021 - 10.2021
HR Analytics using MS Excel course
01-2020
MBA - PGDM In Human Resources & Marketing
EMPI Business School
06.2019 - 06.2021
BBA -
JP Institute
09.2016 - 06.2019
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