Hemanth Kumar Thalapelli
Hyderabad
Summary
Dynamic Digital Marketing Manager and Sales Counselor for Student and Immigration Visas, with a proven track record at RVIO Consultancy Services, excelling in SEO strategy development and team leadership. Spearheaded innovative campaigns that significantly enhanced brand engagement and customer retention. Adept at leveraging Google Analytics for data-driven decisions while fostering a collaborative team environment to achieve marketing goals.
Innovative Digital Marketing Manager known for high productivity and efficient task completion. Possess deep expertise in search engine optimization (SEO), content marketing, and social media strategy. Excel in communication, teamwork, and adaptability, ensuring seamless collaboration and effective problem-solving in fast-paced environments.
Overview
11
11
years of professional experience
Work History
Digital Marketing Manager
RVIO Consultancy Services PVT LTD
Hyderabad
01.2019 - Current
- Monitored online conversations about the company's products and services and responded promptly to customer inquiries.
- Produced blog posts, pay-per-click ads and promotional content.
- Collaborated with internal teams such as IT department for technical support when needed.
- Tracked and analyzed social media and online marketing initiatives.
- Hired, trained and mentored sales and marketing staff dedicated to employing Google AdWords, Google Analytics, and other SEO techniques and metrics sources.
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
- Employed storytelling for digital content and developed unique campaigns to promote brand engagement.
- Improved short- and long-term digital marketing strategies.
- Evaluated marketing personnel and offered constructive feedback on ways to improve.
- Researched competitive landscape by monitoring competitor activity online.
- Managed editorial image licensing and social media content.
- Conducted keyword research to identify new opportunities in organic search results.
- Monitored competitors' activities to stay ahead in the market.
- Wrote social media content to increase engagement with customers.
- Supported SEO initiatives to improve content, keywords, and branding.
- Conducted market research to identify target audiences and develop effective messaging strategies.
Digital Marketing Team Leader
Royal Visas Immigration Overseas PVT LTD
Hyderabad
02.2018 - 01.2019
- Created and implemented inbound marketing strategies to generate more organic traffic and leads for clients.
- Audited and optimized websites to verify proper performance, visibility and accessibility.
- Developed landing pages with high conversion rates to satisfy stringent ad network quality scores
- Used web programming software and knowledge of HTML and XML to develop transactional web applications.
- Conducted detailed market research to identify trends and insights for campaign optimization.
- Directed the production of digital assets, including videos, graphics, and interactive tools, to support marketing campaigns.
- Trained junior marketing staff on digital marketing tools, techniques, and best practices.
- Monitored and reported on competitor digital marketing activities to identify opportunities for differentiation.
- Created and maintained a content calendar to ensure timely publication of blog posts, social media updates, and promotional materials.
- Reviewed customer feedback and implemented changes accordingly.
- Assisted in drafting copywriting briefs to ensure quality content is produced consistently.
- Analyzed data from Google Analytics, A and B testing, and other sources to optimize website performance.
Digital Marketing Team Leader
Akkam Immigration Overseas PVT LTD
Hyderabad
01.2017 - 02.2018
- Identified appropriate key performance indicators, reporting on key metrics from digital campaigns.
- Regularly evaluated campaign results against objectives set out by management.
- Collaborated with external agencies on various digital marketing initiatives.
- Coordinated with developers to optimize web site architecture, server configuration or page construction for search engine consumption and optimal visibility.
- Managed tracking and reporting of search-related activities to provide analyses to marketing executives.
- Improved advertising initiatives by executing social media and digital marketing campaigns.
- Crafted optimized landing pages, consistently boosting engagement KPIs from previous year.
- Maintained up-to-date knowledge of new technologies used in digital marketing.
- Utilized graphic design software to prepare storyboards and mock-ups.
- Prepared presentations to present findings or suggest improvements at meetings.
- Created engaging content for social media platforms, including Facebook, Twitter, and Instagram, to foster community growth.
- Purchased and negotiated placement of listings in local search engines, directories or digital mapping technologies.
Digital Marketing Specialist
Pranavv Solutions PVT LTD
Hyderabad
04.2014 - 12.2016
- Utilized CRM tools to segment audiences and personalize digital marketing messages.
- Provided technical support during product launches or other special events.
- Improved search-related activities through ongoing analysis, experimentation or optimization tests.
- Directed the production of digital assets, including videos, graphics, and interactive tools, to support marketing campaigns.
- Managed tracking and reporting of search-related activities to provide analyses to marketing executives.
- Conducted routine maintenance and repairs on mechanical systems and industrial equipment.
- Exceeded customer satisfaction by finding creative solutions to problems.
- Assisted in the development of promotional materials such as banners, videos.
Education
Bachelor of Commerce -
Vageswari Engineering And Degree College
Karimnagar 02-2014
Intermediate -
Trinity Junior College
Karimnagar 01-2011
10th SSC -
Donbosco Heigh School
Karimnagar 04-2008
Skills
- Digital marketing expertise
- SEO strategy development
- Content creation
- Social media management
- Google Analytics
- Pay-per-click advertising
- Market research
- Campaign management
- Team leadership
- Project management
- Brand-building strategies
- Keyword research proficiency
- Staff management
- Event networking
- SEO proficiency
- Develop campaigns
- Business intelligence
- Price structuring
- Competitive analysis
- Business development
- Google analytics proficiency
- Cold calling skills
- Communication and writing skills
- Customer engagement strategies
- Prospecting customers
- Sales planning
- Product promotion
- Campaign development
Affiliations
- Watching Movies and Webseries
- Exploring the Technology
- Playing Cricket
- Immigration Counselor
Languages
French
First Language
Hindi
Proficient (C2)
C2
English
Upper Intermediate (B2)
B2
Telugu
Proficient (C2)
C2
Accomplishments
- Awarded Best Employee at Akkam Immigration Overseas PVT LTD
- Awarded Best Team Management and Sales Increment Program in RVIO Services PVT LTD
Timeline
Digital Marketing Manager
RVIO Consultancy Services PVT LTD
01.2019 - Current
Digital Marketing Team Leader
Royal Visas Immigration Overseas PVT LTD
02.2018 - 01.2019
Digital Marketing Team Leader
Akkam Immigration Overseas PVT LTD
01.2017 - 02.2018
Digital Marketing Specialist
Pranavv Solutions PVT LTD
04.2014 - 12.2016
Bachelor of Commerce -
Vageswari Engineering And Degree College
Intermediate -
Trinity Junior College
10th SSC -
Donbosco Heigh School