Travelling
Abhinav Wadhwa
Marketing Professional
119, Shanker Road Market, New Rajendra Nagar,New Delhi
Summary
Goal – oriented and result driven brand marketing professional offering expertise in developing corporate and marketing strategies that boost brand visibility & salience. Marketing executive with proficiency in developing and delivering effective marketing campaigns to support sales & aid brand recall.
Overview
1
1
year of post-secondary education
11
11
years of professional experience
Work History
Marketing Manager
ROCA BATHROOM PRODUCTS PVT LTD
, Haryana
2016.02 - Current
- Responsible for Planning, Executing & Monitoring all ATL & BTL activities for the brand.
- Identifying key markets and formulating strategies to increase brand visibility & awareness.
- Developing marketing strategy to support product category to maximize market share and brand profitability.
- Trade marketing activation & promotion.
- Planning & Executing influencer driven promotions & activities.
- Effectively managing multiple external agencies & vendors (Advertising, Retail etc.) to ensure that agreed objectives are achieved on time and within the set budget.
- Plan and execute Marketing Campaigns for target audience within budget as per the guidelines for various objectives like consumer awareness, product promotion etc and coordinating with advertising agencies to create and develop such customized artwork and campaigns.
- Create and ensure all branding and promotional communication are used at regional level marketing initiatives was supported in regional language scripts and translations.
- Handling complete Retail branding execution, activation & promotion support to Retail operations via 3rd party vendors.
- Milestone projects include Kumbh Mela Campaign, Parryware New Brand positioning, Parryware Safe-Buy Launch, Parryware Harpic Tie-up and Launching of 7 Company Display Studios.
Assistant Marketing Manager
BATA INDIA LTD
, Haryana
2014.11 - 2016.02
- Support & increase business growth through execution of product campaigns to the distribution channels.
- Creating customized marketing & advertising campaigns for various objectives like consumer awareness, product promotion etc and coordinating with advertising agencies to create and develop such customized artwork and Campaigns.
- Plan, develop and execute new market development activities as per business requirement.
- Identify new and existing market opportunities across India market within the Corporate and devise strategies for execution.
- Plan and execute new market & industry strategies with the help if dealer partners, industry associations, events or marketing campaigns.
Account Supervisor
Ogilvy & Mather
, Haryana
2013.04 - 2014.07
- Responsible for regional & national level marketing campaigns of the client.
- Drafted and implemented the communication campaigns, strategically in order to maximize the brand impact in the market.
- Studied new markets, successfully crafted launch plans and implement the communication for the new Brand Campaigns of the client.
- Monitored and managed the complete financial to maintain profitability year on year.
- Responsible for identifying and interpreting client's business requirement and for offering valuable strategic solution to business problems.
- Provided strategic inputs to client's requirement along with creative solutions by working with planning and creative team.
- Created a strong client and agency relationship.
- Created communication strategies and campaigns as per brand team requirement basis the clients brief.
- Identified key consumer insights to define communication planning.
- Support the organization on various advertising presentations and various new pitches to get new clients.
- Strengthen client - agency relationship by putting additional efforts to be a reliable communication partner for the client.
- Created seamless integration internally between different verticals to carry out successful campaigns.
- Produce timely and accurate client promotional event marketing collaterals, utilizing all checklist and quality assurance
- Briefing / Ideation to the creative agency and working on the campaigns.
- Pro Active Ideas for Business development based on the Market Research.
Brand Associate
Leo Burnett
2011.02 - 2013.04
- Key Accounts Handled - Bacardi and Eristoff Vodka.
- Designed modern trade elements to support product launch.
- Create customized marketing & advertising campaigns.
- Produce timely and accurate client promotional event marketing collaterals, utilizing all checklist and quality assurance tools.
- Worked with multiple cross functional teams including creative, planning to develop effective advertising campaigns for the client.
- Planning, organizing and controlling the completion of projects for the clients.
- Pro Active Ideas for Business development based on the Market Research.
- Timely billing of the retailer fee and project finances being managed.
- Support the organization on various advertising presentations and various new pitches to get new clients.
Account Executive
Ogilvy & Mather
, Haryana
2009.12 - 2011.02
- Meet the clients frequently, serving as a contact between the client and creative/planning/advertising teams.
- Present creative proposals to client for approvals and making sure all the components are in line with the Brand salience.
- Deliver daily work and campaigns on time to the clients.
- Manage, coordinate and plan the overall advertising activities as per the clients brief.
- Lead the entire operational task on the brand.
Education
Matriculation -
Tagore International School, Vasant Vihar
2002.04 - 2003.03
Intermediate - undefined
Tagore International School
BBA - Marketing
Bharati Vidyapeeth University
Management Development Prog – 2 - undefined
IMI
Skills
Flexibility to adopt individual or team approach to complete a task
undefinedAccomplishments
- Received “Roca Ratan Award” for Best Performance in Marketing for two consecutive years
Interests
Gadget Freak
Timeline
Marketing Manager
ROCA BATHROOM PRODUCTS PVT LTD
2016.02 - Current
Assistant Marketing Manager
BATA INDIA LTD
2014.11 - 2016.02
Account Supervisor
Ogilvy & Mather
2013.04 - 2014.07
Brand Associate
Leo Burnett
2011.02 - 2013.04
Account Executive
Ogilvy & Mather
2009.12 - 2011.02
Matriculation -
Tagore International School, Vasant Vihar
2002.04 - 2003.03
Management Development Prog – 2 - undefined
IMI
BBA - Marketing
Bharati Vidyapeeth University
Intermediate - undefined
Tagore International School
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