Abhishek Jaiswal
Raipur
Summary
Dynamic Territory Sales Manager with a proven track record at Shree Cement Ltd., driving exceptional market expansion and dealer network growth. Spearheaded a sales volume surge from 1,000 to 3,000 MT, reflecting deep expertise in strategic sales planning, channel development, and relationship management. Known for leveraging market insights to penetrate untapped regions, and strengthen brand presence. Skilled in customer engagement, issue resolution, and after-sales support, consistently enhancing customer satisfaction and loyalty. Adept at leading cross-functional coordination to achieve aggressive sales targets in highly competitive markets.
Overview
10
10
years of professional experience
Work History
Territory Sales Manager
Shree Cement Ltd.
06.2023 - Current
- 1. Developing and implementing sales strategies to achieve sales targets for cement products.
- 2. Leading and supervising the sales team, providing guidance, training, and support.
- 3. Identifying potential customers and new market opportunities to expand the customer base.
- 4. Managing key accounts and building strong relationships with clients, contractors, and distributors.
- 5. Monitoring market trends, competitor activities, and customer preferences to stay ahead in the market.
- 6. Coordinating with production and logistics teams to ensure timely delivery of orders.
- 7. Handling customer complaints and resolving issues to maintain customer satisfaction.
- 8. Preparing sales reports, forecasts, and analysis for management review.
- 9. Participating in trade shows, industry events, and customer meetings to promote the company's products.
Assistant Manager
Ambuja Cements Ltd.
11.2021 - 06.2023
- To enhance Market share in a profitable way for the company with maintaining a healthy relationship with my channel partners.
Area Sales Manager
Orient Cement
08.2018 - 11.2021
- I would like to summarize myself, I worked in Orient Cement ltd. as an Area Sales Manager for 3 years & 3 months. I was taking care of two depots of the company one was in Ahamedpur and second was in Udgir. Udgir Depot was new for our company. I was the first officer of the company for Udgir. I developed all the dealer and retailer network and enhanced the trade sale from 1000 to 3000 MT.
- Previously I Worked in Kansai Nerolac Paints Ltd since November 2018 to August 2018, as a Senior Territory Sales Manager. I take care 75 dealers with turnover of 3.5 crore, of Parbhani and Hingoli district in Maharashtra. In my territory we come on second position after Asian Paint.
- Earlier I worked in Birla Shakti Cement, Kesoram Industries Ltd. for two years as a District Marketing Officer in Gadchiroli. I was first marketing officer of the company in Gadchiroli District Maharashtra. I enhanced the sale from 0 to 2000 MT per month. I maintained a very good relationship with my 17 dealers and 100 retailers. We had a very healthy relationship with Engineers & Contractors during that period. I am very confident to work in any condition at any point of time.
Senior Territory Sales Manager
Kansai Nerolac Paints
11.2017 - 08.2018
- I Worked in Kansai Nerolac Paints Ltd since November 2017 to August 2018, as a Senior Territory Sales Manager. I take care 75 dealers with turnover of 3.5 crore, of Parbhani and Hingoli district in Maharashtra. In my territory we come on second position after Asian Paint.
District Marketing Officer
Birla Shakti Cement, Kesoram Industries Ltd.
11.2015 - 11.2017
- I worked in Birla Shakti Cement, KIL for two years as a District Marketing Officer. I was first marketing officer of the company in Gadchiroli District Maharashtra. I enhanced the sale from 0 to 2500 MT per month. I maintained a very good relationship with my 15 dealers and 150 retailers. We had a very healthy relationship with Engineers, Contractors & Masons also.
Education
MBA/PGDM - Marketing
ICBM-School of Business Excellence
Hyderabad01.2016
B.Com - Commerce
St Andrew's College
Gorakhpur01.2014
Skills
- New market development
- Marketing initiatives
- Market research
- Collection handling
- Dealer and retailer network development
- Site conversion strategies
Projects
Project: Strategic study of consumer buying behavior – sanitaryware, tiles, faucets, and wellness (61 days) role: lead market research and sales strategy analyst
Objective: Led a strategic research initiative to decode consumer buying behavior in the home improvement segment, with a focus on sanitaryware, tiles, faucets, and wellness products, the goal was to generate actionable insights for sales optimization and product-market alignment
Key Contributions & Outcomes:
- Mapped end-to-end consumer journey – from awareness to purchase – identifying key touchpoints and decision-making drivers.
- Analyzed customer preferences across product design, pricing sensitivity, brand influence, and functional attributes.
- Conducted targeted field research across retail outlets, dealer networks, and B2C channels to gather first-hand market intelligence.
- Translated consumer insights into strategic recommendations for product positioning, promotional planning, and channel prioritization.
- Collaborated with cross-functional teams to suggest go-to-market strategies tailored to regional consumer behavior trends.
- Delivered a comprehensive report with dashboard analytics, enabling senior stakeholders to realign sales objectives and marketing focus.
Impact:
The study helped align product offerings with consumer expectations and contributed to shaping sales strategy, market segmentation, and channel development plans.
Languages
English, Telugu, Punjabi, Marathi, Hindi
Timeline
Territory Sales Manager
Shree Cement Ltd.
06.2023 - Current
Assistant Manager
Ambuja Cements Ltd.
11.2021 - 06.2023
Area Sales Manager
Orient Cement
08.2018 - 11.2021
Senior Territory Sales Manager
Kansai Nerolac Paints
11.2017 - 08.2018
District Marketing Officer
Birla Shakti Cement, Kesoram Industries Ltd.
11.2015 - 11.2017
MBA/PGDM - Marketing
ICBM-School of Business Excellence
B.Com - Commerce
St Andrew's College
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