Abhishek Khanna

• Develop and implement comprehensive digital marketing campaigns across SMS, WhatsApp, email, and push notifications to drive customer engagement and conversions.
• Utilize customer relationship management (CRM) tools to enhance customer interactions and personalize communication.
• Plan, execute, and optimize campaigns on Google and Facebook, leveraging programmatic advertising to reach targeted audiences.
• Monitor and analyze campaign performance metrics, providing insights to inform strategy adjustments.

• Successfully designed and executed a robust communication framework, encompassing offer strategy and creation, for an audience of over 30 lakhs. Utilized KPIs and user transaction data to inform strategy and drive impactful results on the app.
• Identified and optimized key areas of a user journey, resulting in a 1% increase in net rides with a 9% higher rate of improvement compared to the control group.
• Established user journeys that encompass the entire user lifecycle, spanning from onboarding and continuous support to periods of dormancy.
• Successfully 3x the subscription figures through targeted marketing efforts that involved precise user segmentation.
• Oversaw campaign performance reporting on a week-over- week basis, utilizing an automated reporting framework.
• Managed and optimized multiple retention channels, including Push Notification, Email, In-App, Native Display, SMS, and WhatsApp, for an audience of 25 million users.
• Collaborated with cross-functional teams, including Product, Data, Operations, Design, and Content, to ensure seamless implementation of strategies and campaigns.
• Created multiple Dashboards using SQL in Metabase, and CleverTap.
• Successfully executed survey's & feedback form using Typeform & Appsflyer for tracking & analysis.

• The role involved strategic planning, user retention, revenue management, and product data analysis.
• Launched and effectively fostered engagement for real-money games such as Callbreak, Poker, and Casual games, achieving a remarkable increase in daily active users (DAU) from zero to 125,000 users in just 90 days.
• Handled and fine-tuned various communication channels, including SMS, push notifications, email, and in-app messaging. Implemented engagement strategies for games, such as leaderboards, bonus money contests, and free money tables.

Assisting a team of auditors in conducting process reviews for automotive retail clients by applying the firm's internal audit methodology. Conducting diverse audit activities, which include (but are not limited to) data analytics, document validation, account reconciliation, and physical verification, with the goal of ensuring the integrity of business transactions.