Abhishek Kuberan
Summary
A Continuous Learner, looking forward to adding value to the organizational goals through optimizing my skills and knowledge and thereby enhancing personal growth and gaining rich experience in the field of Marketing.
Overview
6
6
years of professional experience
Work History
Manager- Marketing
Times Internet
04.2024 - Current
- Nurture, grow and maintain client relationships
- Provide unique insights and value from marketing initiatives taken for their projects
- End to end management of marketing of key events, long-tail events, categories, occasions, venues and tours
- Maintaining and deepening relationships with existing partners
- Identify prominent and trending partners in a category and pitch our partnership to integrate.
Manager- Marketing
Paytm
06.2023 - 03.2024
- End to end management of marketing of key events, long-tail events, categories, occasions, venues and tours
- Own and manage all practices around PPC campaigns, email/push/whatsapp promotions and other digital channels
- Nurture, grow and maintain client relationships
- Provide unique insights and value from marketing initiatives taken for their projects
- Conceptualise, plan, execute, measure, optimise and report on various marketing initiatives tailored to the requirements of various one-off and recurring projects
- Identify the right target audiences based on the campaign brief & past data.
Assistant Manager
Sun TV Network Ltd.
02.2022 - 05.2023
- Responsible for execution of marketing activities related to the Telegu Business of Gemini TV
- Create exciting presentation for internal campaigns with the marketing team and manage turnkey execution
- Immerse into consumer insights/ research data and translate it to actionable marketing inputs
- Briefing, overseeing, and managing all creative development of promotional materials
- Media planning and buying management, agency management
- Effective execution of marketing campaign across ATL and BTL
- Collaborate with cross-functional teams to ensure timely and smooth execution of all promotional activities with internal and external stakeholders
- Coordination - external creative agencies, media agencies, freelancers & other stakeholders.
Assistant Manager- Marketing
Zee Entertainment
06.2018 - 01.2022
- Developing marketing strategies that are tailored to the tamil-speaking audience and the local market
- Identifying popular cultural and social trends among the audience and incorporating them into marketing campaigns
- Collaborating with the programming team to identify marketable content and create marketing plans for new shows and series
- Identifying target audience segments and developing campaigns that resonate with them
- Creating and managing budgets for campaigns and ensuring that campaigns are cost-effective
- Working closely with media buying agencies to secure advertising rates and placements in local Kannada media outlets
- Monitoring the effectiveness of marketing campaigns and making adjustments as necessary to achieve maximum impact
- Staying up-to-date with the latest marketing trends and techniques in the market, and adapting strategies accordingly
- Building and maintaining relationships with content creators, distribution partners, advertisers, and other stakeholders to leverage synergies and drive mutual growth
- Manage the Marketing team members and providing guidance and support as necessary.
Education
BE (Electronics) -
Lokmanya Tilak College of Engineering, Navi Mumbai
H.S.C - undefined
N.E.S Ratnam College, Mumbai
S.S.C - undefined
N.E.S High School, Mumbai
MMS -
SIES College of Management Studies, Navi Mumbai
Keyabilities
- Good Communication skills
- Analytical thinking
- Composed attitude
Personal Information
Date of Birth: 02/14/1991
Hobbies and Interests
- Playing and Watching Football
- Trading
Timeline
Manager- Marketing
Times Internet
04.2024 - Current
Manager- Marketing
Paytm
06.2023 - 03.2024
Assistant Manager
Sun TV Network Ltd.
02.2022 - 05.2023
Assistant Manager- Marketing
Zee Entertainment
06.2018 - 01.2022
BE (Electronics) -
Lokmanya Tilak College of Engineering, Navi Mumbai
H.S.C - undefined
N.E.S Ratnam College, Mumbai
S.S.C - undefined
N.E.S High School, Mumbai
MMS -
SIES College of Management Studies, Navi Mumbai
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