Abhishek Rai
Greater Noida
Summary
Senior Signature Success Engineer at Salesforce India with expertise in Salesforce Marketing Cloud Personalization and enterprise personalization architecture. Proficient in developing scalable, data-driven strategies that enhance customer engagement and drive business growth. Experienced in leading cross-functional initiatives to optimize platform performance through automation and providing strategic advice to global stakeholders on impactful personalization solutions.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Senior Signature Success Engineer
Salesforce India Ltd.
Hyderabad
11.2020 - Current
- Architect and deliver enterprise-scale personalization solutions using Salesforce Marketing Cloud Personalization (MCP), leveraging WebSDK, MobileSDK, and server-side campaign frameworks.
- Design scalable web and server-side campaigns with optimized decisioning logic and advanced behavioral tracking to enhance engagement, retention, and conversion.
- Build and govern end-to-end data ecosystems, including ETL ingestion, catalog and user data processing, Segment Exporter, and seamless integrations with Journey Builder and Email Studio.
- Orchestrate real-time, multi-channel marketing experiences using Audience Builder, Triggered Campaigns, Data Extensions, and Unified Customer Profiles (UCP).
- Serve as a technical strategist for advanced implementations involving decision node optimization, triggered messaging frameworks, and behavioral data analysis.
- Drive Data Cloud enablement initiatives, including identity resolution, data unification, and activation workflows, to establish a 360° customer view.
- Lead technical mentorship and onboarding initiatives, improving engineering readiness, accelerating ramp-up, and strengthening architectural best practices.
- Enhance operational excellence by proposing tooling innovations, streamlining campaign debugging, and reducing resolution effort across global implementations.
- Foster cross-functional collaboration across Product and Engineering to elevate platform stability, scalability, and enterprise adoption.
Team Lead
PI Softek Ltd.
Noida
02.2018 - 11.2020
- Led team meetings to discuss project updates and address challenges.
- Coordinated schedules and assigned tasks to team members effectively.
- Mentored junior staff on best practices and operational procedures.
- Developed training materials for new team members and ongoing education.
- Analyzed workflows to identify areas for improvement and efficiency gains.
- Collaborated with cross-functional teams to ensure project alignment and support.
- Provided leadership and guidance to team members, ensuring that tasks were completed on time and to a high standard.
Product Operations Analyst
Teleperformance India Pvt.Ltd.
06.2017 - 01.2018
- Delivered end-to-end campaign support for enterprise clients across global time zones.
- Improved operational efficiency by creating knowledge resources and best practices documentation.
- Acted as a point of contact for complex escalations, coordinating between clients and technical teams to ensure timely resolution.
- Guided and assisted new team members in understanding platform workflows, improving onboarding effectiveness.
- Took ownership of shift handovers, ensuring smooth communication of ongoing issues and pending tasks across global support teams.
- Contributed to internal process improvements by suggesting workflow changes that reduced redundant troubleshooting efforts.
- Encouraged a collaborative work environment, leading to peer-to-peer knowledge-sharing sessions that improved team-wide issue resolution rates.
Technical Analyst
Wipro Ltd.
06.2014 - 05.2017
- Coordinated cross-functional teams to resolve high-priority issues efficiently.
- Oversaw shift handovers and task allocation within team to enhance workflow.
- Served as escalation point between Tier 1 and Tier 2 teams for critical matters.
- Mentored new analysts on troubleshooting practices, improving overall performance.
- Contributed to knowledge base and conducted internal training sessions for staff.
Education
MCA - Computer Applications
UPTU
Uttar Pradesh01.2013
B. Sc. - Science
VBSPU
Uttar Pradesh01.2010
12th - Science
CBSE
Rajasthan01.2007
10th - Science
CBSE
Rajasthan01.2005
Skills
- Leadership & Team Mentorship
- Stakeholder & Client Relationship ManagementSDK Integration (Web/Mobile), ETL, and Data Feeds
- Escalation & Project Management
- Process Optimization & Governance
- Data Cloud (CDP) Integration & Personalization Strategy
- Cross-Functional Collaboration (Engineering, Product, Support)
- Performance Monitoring & Operational Excellence
Certification
- Marketing Cloud Email Specialist certification
- Marketing Cloud Personalization Accredited Professional Certified
- Salesforce AI Associate Certified
Language And Programmings
- Basics HTML/CSS/JS
- Intermediate SQL
Areas Of Interest
Software Development/Testing, keen to work on different Marketing Applications, SSL installation, Operating Systems, Cloud Computing
Personal Information
- Date of Birth: 10/23/1989
- Nationality: Indian
Timeline
Senior Signature Success Engineer
Salesforce India Ltd.
11.2020 - Current
Team Lead
PI Softek Ltd.
02.2018 - 11.2020
Product Operations Analyst
Teleperformance India Pvt.Ltd.
06.2017 - 01.2018
Technical Analyst
Wipro Ltd.
06.2014 - 05.2017
MCA - Computer Applications
UPTU
B. Sc. - Science
VBSPU
12th - Science
CBSE
10th - Science
CBSE