Abhishek Sharma
Gurugram
Summary
Marketing professional with a strong ability to self-learn, adapt, and leverage past experiences to drive results and align personal growth with organizational success.
Overview
2
2
years of professional experience
2
2
years of post-secondary education
1
1
Certification
Work History
Senior Marketing Analyst
Balistro Consultancy
Gurugram
06.2025 - Current
- Handling Clients like Firstleaf, Sloan Express, The Living Influence, Erobold, Yellow Door, Muditam Ayurveda, & many more.
- Managing monthly ad spends of 50+ lakhs across various industries. Analyzed campaign performance and provided in-depth insights to clients, identifying areas for improvement while driving overall business growth through Google Ads.
- Audit & CRO: Conducted Google Ads account audits for multiple brands, identifying key areas for improvement and providing recommendations to new and existing clients to improve the efficiency of their website.
- Analyzed market trends to identify opportunities for client strategies.
- Collaborated with cross-functional teams to enhance marketing initiatives.
- Developed detailed reports on campaign performance and consumer behavior.
- Trained junior analysts on data interpretation and reporting practices.
Marketing Analyst
Balistro Consultancy
Gurugram
06.2024 - 06.2025
- Develop, execute, and optimize marketing campaigns, including bid and budget management in Google Ads.
- Continuously optimize campaigns by running A/B tests, adjusting bidding strategies, refining targeting parameters, and making data-backed adjustments to improve performance and maximize results.
- Focus on growing the brand's online presence, driving traffic, and increasing conversions while maintaining brand consistency and aligning marketing efforts with broader business objectives.
- Developed and implemented marketing strategies based on client needs and objectives.
- Conducted competitor analysis to inform strategic decisions and enhance client positioning.
- Email Marketing: Managed both cold email outreach and retention email marketing strategies for brands, ensuring effective customer engagement, lead generation, and long-term client retention.
Business Analyst Intern
Balistro Consultancy
Gurugram
03.2024 - 06.2024
- Develop and execute marketing campaigns, including managing bids and budgets across Google Ads and Google Platforms.
- Conducted in-depth keyword research and crafted compelling ad copies for clients across various industries.
- Analyzed and evaluated opportunities to refine and improve PPC programs.
Education
Master of Business Administration - Marketing & Finance
Swami Vivekanand Subharti University
10.2023 - 12.2025
Bachelor of Commerce -
SOL - Delhi University
Skills
- Google Ads
- PPC Marketing
- Google Ads Editor
- Bing Ads
- YouTube Ads
- Local Service Ads
- Social Media Marketing
- Email Marketing
- Google Sheet/Excel
- Klaviyo & Reach inbox
Certification
- Performance Marketing - MyCaptain
- Google Search Ads
- Search Engine Optimization - MyCaptain
- Advance SEO - HubSpot
- Fundamentals of Digital Marketing - MyCaptain
Timeline
Senior Marketing Analyst
Balistro Consultancy
06.2025 - Current
Marketing Analyst
Balistro Consultancy
06.2024 - 06.2025
Business Analyst Intern
Balistro Consultancy
03.2024 - 06.2024
Master of Business Administration - Marketing & Finance
Swami Vivekanand Subharti University
10.2023 - 12.2025
Bachelor of Commerce -
SOL - Delhi University