Aneri Dudhia
New Delhi
Summary
Digital marketing and strategy professional with over 5 years of experience across paid media, SEO, GEO, influencer marketing, and integrated marketing planning. Proven ability to leverage data, analytics, and automation to drive growth, improve campaign efficiency, and deliver revenue oriented results.
Overview
5
5
years of professional experience
Work History
Senior Marketing Analyst
Boston Consulting Group
05.2025 - Current
- Led GEO initiatives using Peec.ai, and developed AI agents to improve efficiency analysis across paid media campaigns.
- Designed and executed integrated marketing strategies across SEO, paid media, influencer marketing, and BTL activities.
- Leveraged tools such as Similarweb, SEMrush, Meta Ads, and Google Ads to shape a data-driven digital strategy and optimize organic and paid performance.
- Used Talkwalker for social listening, trend analysis, and brand monitoring to strengthen campaign planning and audience engagement.
- Supported BTL and marketing strategy through analysis using Nielsen and Pathmatics.
- Created comprehensive marketing plans integrating SEO, GEO, paid media, and influencer activity.
Manager, Performance Marketing & Strategy
Dentsu (Earlier, Merkle Sokrati)
05.2021 - 05.2023
- Strategized campaigns for RBL brands - GAS, Diesel along with 2x growth in ROAS
- Handled team of 10+ from interns to Managers
- Managed lead generation campaigns for Kotak Life/ HDFC Life achieving 60% reduction in CPL within 3 months through A/B Testing & Lookalike audiences
- Managing a portfolio of 10+ LCS clients with spends averaging 30 Cr INR monthly.
- Successfully planned and launched Branding and performance campaigns for a South East Asian D2C brand which resulted in penetrating to newer audiences by 40% unique reach.
- Increased ad spends managed by 20% in Q3 and Q4 of 2023 respectively.
- Actively managing partnerships with Google, Meta, Branch, Appsflyer which led to unlocking 5Cr additional revenue opportunities.
Assistant Manager
Eye Talk Media Venture Ltd
01.2021 - 04.2021
- Conceptualized and created outdoor media plans for clients such asVivo,Diageo, Volkswagen and various brands by learning tocollaborate with various teams and executing as per the client brief
Education
MBA - Advertising
Symbiosis Institute of Media And Communication
Pune06-2020
Skills
- GEO Strategy
- SEO / SEM Strategy
- Meta Ads/ Google Ads
- Social Listening Tools
- Influencer Partnership/ Events
Affiliations
- Nominated and completed the Meta (Facebook) Select Programme from Dentsu where ~50 top talent from selected agencies across India.
- Awarded Extra Mile Award, for achieving the client's target by 2x and successfully helping them reduce costs.
Timeline
Senior Marketing Analyst
Boston Consulting Group
05.2025 - Current
Manager, Performance Marketing & Strategy
Dentsu (Earlier, Merkle Sokrati)
05.2021 - 05.2023
Assistant Manager
Eye Talk Media Venture Ltd
01.2021 - 04.2021
MBA - Advertising
Symbiosis Institute of Media And Communication