ABHISHEK SHETTY

Performance Marketing

• Managed end-to-end search arbitrage campaigns across Google Ads, Meta, and native networks, optimizing RPC, ROI, CTR, and CPC.
• Built and scaled ad → bridge page → search → monetization funnels across high-intent verticals.
• Conducted keyword, intent, CPC, and RPC research to identify profitable traffic and monetization opportunities.
• Optimized creatives, landing pages, bridge pages, and budgets through continuous testing and performance analysis.

Data & Analytics

• Analyzed campaign, keyword, geography, device, and traffic data to identify trends and optimize spend and profitability.
• Implemented UTM, pixel, event, and conversion tracking for attribution and data-driven decisions.

AI & Automation

• Built AI-powered marketing automations using Make.com and LLM tools to reduce repetitive research and operational work.
• Created automated Ad Library research and competitor creative intelligence workflows.
• Developed custom GPT workflows for generating platform-compliant ad creatives and copy.
• Built AI workflows for faceless YouTube content, including research, scripting, voice, and video generation.

AdTech & Partnerships

• Worked across search monetization, feed partnerships, native advertising, and performance marketing ecosystems.
• Managed relationships with international feed partners and buy-side account managers across platforms including Taboola and Meta.
• Researched new traffic, feed, monetization, and partnership opportunities.

Leadership & Innovation

• Supervised and mentored marketing executives, improving campaign execution and optimization workflows.
• Collaborated with technology, content, and operations teams on tracking, integrations, and monetization initiatives.
• Continuously evaluated AI, automation, MarTech, and AdTech tools to improve team productivity and marketing efficiency.

• As a Google Ads Campaign Manager at Media.net in India, Created and managed successful advertising campaigns. With my expertise in digital marketing and in-depth knowledge of the Google Ads platform, I was able to drive high-quality traffic and conversions for Campaigns.
• Developed and implemented targeted ad strategies that increased engagement and conversions.
• Expertise in conversion rate optimization (CRO), landing page design, and data analysis to maximize campaign ROI.
• Developed and implemented targeted ad strategies.
• Launched and manage more than 1500+ campaigns across all sectors & industries finance, education, Health, automotive, etc
• Monitored and analyzed campaign performance.
• Executed various advertising strategies to enhance campaign effectiveness.
• Launched and managed more than 1500+ campaigns across all sectors & industries finance, education, Health, automotive, etc
• Collaborated with cross-functional teams.
• Proficient in excel with lookup, pivot and other complex formulas useful for analytics.
• Efficient in working with google ads manager.
• Applied expertise in conversion rate optimization (CRO), landing page design, and data analysis to enhance campaign ROI.
• Domain buying and monetization through Radix & Skenzo.
• Workable knowledge about Google Merchant Center, Google My Business, Google Tag Manager and Google Analytics

• As a Quality Analyst - Research Analysis at Media.net India, I was responsible for ensuring the accuracy and quality of research data used by the company. This role required me to have a keen eye for detail and strong analytical skills to identify any discrepancies or errors in data.
• Conducted thorough quality checks on research data
• Collaborated with team members to improve data accuracy
• Generated reports and provided insights on data trends
• Implemented process improvements to increase efficiency
• Ensured compliance with company standards and protocols
• Trained New Joinees and mentored them through the process

• As a Domain Name Monetization Expert at Media.net, I have been responsible for optimizing the monetization of domain names through various strategies and platforms. My role required me to analyze market trends and implement effective strategies to maximize revenue. Through my expertise and efforts, I have significantly contributed to the success of the company's domain name monetization business. Also, Was awarded with the "Rockstar Employee" For the period of June 2021 - Dec 2021.
• Conducted market research and analyzed trends
• Developed and implemented monetization strategies
• Managed domain portfolio for maximum profitability
• Collaborated with cross-functional teams for successful campaigns
• Increased revenue by 20% through strategic partnerships
• Provided regular analysis and reporting on domain performance.

• Analyzed and optimized cargo operations for Finnair as a Finnair Cargo Operations Analyst at Accelya. This role required extensive knowledge of the airline industry and strong analytical skills to identify areas for improvement and implement solutions.
• Evaluated cargo processes to enhance operational efficiency
• Executed strategic solutions to optimize cargo operations
• Utilized knowledge of the airline industry
• Strong analytical skills