Abhishek Srinivas
Bengaluru
Summary
Email Marketing & Senior Campaign Specialist with 8+ years of experience across Oracle Responsys, Marigold/Cheetah Mail, SFMC, EPCM, Marketo, and other ESPs. Strong expertise in campaign execution, automation workflows, QA, dynamic content, rendering analysis, segmentation, data mapping, and rush SLA management. Adept at client communication, team leadership, and delivering error-free large-scale deployments.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Senior Campaign Specialist
Marigold (Zeta Global)
08.2023 - Current
- Managed end-to-end campaign build and deployment using Engage+ and SFMC.
- Implemented trigger, journeys, automation journeys, and one-off campaigns with high accuracy.
- Performed QA validation including rendering, links, tracking, and personalization checks.
- Supervised Rush/Ad hoc SLA campaigns ensuring timely and error-free delivery.
- Worked on segmentation, filter creation, data mapping, data import, append, and merge.
- Supported migration from Cheetah Mail to Engage+.
- Monitored campaign performance (opens, clicks, deliverability).
- Performed A/B tests, split launches, dynamic content logic, and live clicker setups.
- Led and supported team members during high-volume workloads.
- Cheetah Digital
Campaign Analyst 2
Epsilon
Bengaluru, India
05.2022 - 09.2023
- Configured and deployed campaigns using EPCM and SFMC.
- Directed promotional and transactional Rush SLA campaigns.
- Executed mobile push campaigns for brands like Baskin Robbins and Dunkin Donuts.
- Built dynamic content blocks and personalization logic.
- Onboarded new clients and documented all campaign processes.
- Experienced in data segmentation, dashboard setup, and workflow execution.
- Used JIRA for campaign workflow and task tracking.
QA Specialist & Campaign Specialist
Versatile Tech & Oracle India Pvt Limited
08.2016 - 05.2022
- Built and tested email campaigns across devices and clients.
- Monitored campaign deployments and preparing reports out of it.
- Performed QA including rendering checks, link testing, and spam checks.
- Worked with Oracle Responsys, DeviceAnywhere, Litmus, and Dreamweaver.
- Coordinated with clients for requirement gathering and issue resolution.
Education
B.E. - Electrical, Electronics & Communication Engineering
Acharya Institute of Technology
01-2015
Diploma - undefined
Impact Polytechnic
01-2012
SSLC - undefined
Vidya Bharathi English School
01-2009
Skills
- Email Campaign Deployment
- HTML/CSS Email Coding
- QA & Rendering Testing
- A/B Testing
- Split Launch
- Optimization
- Journeys
- Automation Journeys
- Dynamic Content
- Personalization
- Segmentation
- Data Mapping
- Data Append
- Data Merge
Certification
Certificate in Oracle Resposys,
Done with ZMP platform certification
Timeline
Senior Campaign Specialist
Marigold (Zeta Global)
08.2023 - Current
Campaign Analyst 2
Epsilon
05.2022 - 09.2023
QA Specialist & Campaign Specialist
Versatile Tech & Oracle India Pvt Limited
08.2016 - 05.2022
B.E. - Electrical, Electronics & Communication Engineering
Acharya Institute of Technology
Diploma - undefined
Impact Polytechnic
SSLC - undefined
Vidya Bharathi English School