Abhishek Srinivas
Marigold (Zeta Global)
Bengaluru
10
years of professional experience
1
Certification
Email Marketing & Senior Campaign Specialist with 8+ years of experience across Oracle Responsys, Marigold/Cheetah Mail, SFMC, EPCM, Marketo, and other ESPs. Strong expertise in campaign execution, automation workflows, QA, dynamic content, rendering analysis, segmentation, data mapping, and rush SLA management. Adept at client communication, team leadership, and delivering error-free large-scale deployments.
Work History
Senior Campaign Specialist
3 Years 2 Months- Managed end-to-end campaign build and deployment using Engage+ and SFMC.
- Implemented trigger, journeys, automation journeys, and one-off campaigns with high accuracy.
- Performed QA validation including rendering, links, tracking, and personalization checks.
- Supervised Rush/Ad hoc SLA campaigns ensuring timely and error-free delivery.
- Worked on segmentation, filter creation, data mapping, data import, append, and merge.
- Supported migration from Cheetah Mail to Engage+.
- Monitored campaign performance (opens, clicks, deliverability).
- Performed A/B tests, split launches, dynamic content logic, and live clicker setups.
- Led and supported team members during high-volume workloads.
- Cheetah Digital
Campaign Analyst 2
1 Year 4 Months- Configured and deployed campaigns using EPCM and SFMC.
- Directed promotional and transactional Rush SLA campaigns.
- Executed mobile push campaigns for brands like Baskin Robbins and Dunkin Donuts.
- Built dynamic content blocks and personalization logic.
- Onboarded new clients and documented all campaign processes.
- Experienced in data segmentation, dashboard setup, and workflow execution.
- Used JIRA for campaign workflow and task tracking.
QA Specialist & Campaign Specialist
5 Years 9 Months- Built and tested email campaigns across devices and clients.
- Monitored campaign deployments and preparing reports out of it.
- Performed QA including rendering checks, link testing, and spam checks.
- Worked with Oracle Responsys, DeviceAnywhere, Litmus, and Dreamweaver.
- Coordinated with clients for requirement gathering and issue resolution.
Education
B.E. - Electrical, Electronics & Communication Engineering
Diploma
SSLC
Skills
Email Campaign Deployment
HTML/CSS Email Coding
QA & Rendering Testing
A/B Testing
Split Launch
Optimization
Journeys
Automation Journeys
Dynamic Content
Personalization
Segmentation
Data Mapping
Data Append
Data Merge
ESP Tools
JIRA
Salesforce IMH
ZMP
Loyalty Rewards
Grow
Certification
Certificate in Oracle Resposys,
Done with ZMP platform certification
Timeline
Senior Campaign Specialist
Marigold (Zeta Global)
08.2023 - CurrentRead More
Campaign Analyst 2
Epsilon
05.2022 - 09.2023Read More
QA Specialist & Campaign Specialist
Versatile Tech & Oracle India Pvt Limited
08.2016 - 05.2022Read More
Acharya Institute of Technology
B.E. from Electrical, Electronics & Communication Engineering
Read More
Impact Polytechnic
Diploma
Read More
Vidya Bharathi English School
SSLC
Read More