Abin Jose
Summary
A passionate Campaign Specialist with more than 2.7 years of experience in the Digital Marketing industry. Ability to design, build and implement services of SAAS tools MO engage CEP & Acoustic CDP solution that improves customer engagement and increase ROI.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Campaign Specialist
Digitalinterakt/ Rezultize
Hyderabad
10.2021 - Current
Campaigns - Email, SMS, WhatsApp Google Ads, Facebook Ads, In-App, Cards, Website personalization, Connectors, Flows. API - POSTMAN API (User API, Data API, Event API). Reporting & Dashboard. Google postmaster-IP & Domain warm-up & reputation tracking. Quality Analysis (QA). DLT Registration for SMS (VMIPL). WhatsApp Template Whitelisting - (Gupshup, Yellow AI). Analytics- Behavior, Funnel, Retention, Sessions. Campaign Analytics - Metrics, Recency Frequency Monetary (RFM) Values.
- Established clear KPIs for each campaign, measuring success against defined objectives regularly.
- Increased campaign engagement by developing and implementing targeted marketing strategies.
- Trained junior team members in campaign strategy development and execution best practices.
- Monitored campaign performance, adjusting strategies as needed based on data-driven insights.
- Identified appropriate marketing channels and target customers for campaigns.
Education
BBA - Business Administration
Kannur University
Kannur, India07.2018
Skills
- Campaign Management
- Campaign Analytics
- Quality Analysis
- Google Analytics
- Figma
- UI/UX
- MS Excel
- SEO
- Postman API
Certification
- MO Engage CEP - Campaign Management Expert
- MO Engage CEP - Analytics Expert Certification
- Google Analytics Certification
- HubSpot Academy SEO Certification
Projects
- Alamar Foods ( March 2023 - Present)
- MARS Pet Care ( Jun 2023 - Present)
- DP World ( April 2024 - Present)
- Batelco ( Sep 2022 - May 2023)
- EaseMyTrip ( May 2022 - August 2022)
- Proforte ( March 2022 - June 2022)
- Ai Media ( Feb 2022 - May 2022)
Timeline
Campaign Specialist
Digitalinterakt/ Rezultize
10.2021 - Current
BBA - Business Administration
Kannur University