Abinash Dash
Vendor Manager
Kolkata,WB
Overview
3
3
Languages
7
7
years of post-secondary education
10
10
years of professional experience
Work History
Vendor Manager
Retail EZ Pvt Ltd
Kolkata
05.2022 - Current
- Managing vendor performance to maximize profitability and achieve financial objectives.
- Analyzing and solved multi-faceted problems that effected business initiatives.
- Building and Growing product portfolio to meet selection Gaps on Amazon.in
- Maintaining primary relationship accountability for clients, overall servicing responsibility and client satisfaction to maximize profitability of client relationships.
- Driving YoY growth for brands.
- Negotiating on cost and margins to ensure bottom line targets are in sync.
- Delivering consistent bottom line profit YoY
- Maintaining MIS - Weekly & Monthly for a comparative analysis on the hits and misses
- Collaborating with vendors for new product development
- Advising vendors for better product cataloguing and promotion of products
Sr. Key Account Manager- Category & Instock
IFB Industries Limited
Goa
06.2018 - 05.2022
- Category Management- Microwave - YoY Growth of 20% in terms of volume for Key Accounts Business- Flipkart, Cloudtail, Amazon Market Place
- Allocating advertising budget and monitoring ROI
- Reduced ACOS by 2%
- MIS reporting - Sales, Stock & Future production requirement
- Benchmarking and competitor analysis
- Forecast Management and Selection Management
- Increased YoY sales by 31% through consistent planning and in-stock management, driving timely delivery and prioritized slotting
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Identified issues, analyzed information and provided solutions to problems.
- Used coordination and planning skills to achieve results according to schedule.
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
- Facilitated communication between internal and external project stakeholders to keep all parties well-informed.
- Coordinated materials, charts and reports for weekly meetings.
- Implementing cost-saving initiatives that addressed long-standing problems. Drove operational improvements which resulted in savings and improved profit margins.
Associate Category Manager - Home & Utility
Pepperfry.com
Mumbai
08.2017 - 06.2018
- Maximized category turnover through proactive management strategies. Reduced business loss and improved customer lead times through thoughtful supplier meets and stock management.
- Maintain average Profit of 21% across portfolio
- Increased profit margins by 10% through maximizing new product introductions.
- Achieve revenue target of Rs. 2 Cr in every quarter
- Partnered with sellers to develop category-appropriate portfolio and product sourcing
- Identified and reported key performance indicators to define successful category management.
- Created promotions for increasing sales velocity via coupons and cash-backs
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns effectiveness.
- Monitored market to capitalize on latest trends. Studied technical aspects of managed category to identify key quality attributes and cost containment levels. Leveraged industry trends and competitive analysis to improve customer relationship building.
Sales Executive- Upsell and New Seller Acquistion
Prione Business Services Pvt Ltd (A venture between Catamaran and Amazon)
Mumbai
01.2015 - 06.2017
- Conducted research, gathered information from multiple sources and presented results.
- Led projects and analyzed data to identify opportunities for improvement.
- Educated sellers who are New to Ecommerce with respect to operations and technicalities of platform
- Resolved problems, improved operations and provided seller onboarding experience
- Brought in regional unique selections so as to cater large customer base of Amazon.in
- Consistent onboarding new sellers week on week
- Top performer of team in year 2016
- Ranked 4th among all sales associates and executives in UP, in terms of onboarding sellers in December 2015 with count of 24
Education
MBA - Marketing
04.2013 - 03.2015
Bachelor of Arts - English
04.2009 - 03.2012
High School Diploma -
04.2007 - 03.2009
Skills
Strategic negotiation
Summary
Accomplished E-Commerce expert with a proven ability to drive revenue growth and enhance brand visibility online. Expertise in data-driven strategies and a strong track record of exceeding targets, consistently delivering innovative campaigns that optimize customer acquisition and engagement. Natural leader fostering collaborative environments and successfully working with cross-functional teams. Eager to contribute to organizational growth, motivated to take on additional responsibilities, and drive the strategic direction of the department, with aspirations to eventually lead it.
Timeline
Vendor Manager - Retail EZ Pvt Ltd
05.2022 - Current
Sr. Key Account Manager- Category & Instock - IFB Industries Limited
06.2018 - 05.2022
Associate Category Manager - Home & Utility - Pepperfry.com
08.2017 - 06.2018
Sales Executive- Upsell and New Seller Acquistion - Prione Business Services Pvt Ltd (A venture between Catamaran and Amazon)
01.2015 - 06.2017
Globysn Business School - MBA, Marketing
04.2013 - 03.2015
Asutosh College (Affiliated- Calcutta University) - Bachelor of Arts, English
04.2009 - 03.2012
Institute of Higher Secondary Education - High School Diploma,
04.2007 - 03.2009
Accomplishments
- Achieving Avg 35% Brand Growth for CY 2024
- Driving Brand Growth (Cockatoo) - 50% for CY2023
- Achieving 4x sales in Prime Day'22
- Awarded with Trailblazers Award for Q1 & Q3 2024.
- 100% PLI Achievement QoQ
Languages
English
Hindi
Odiya
Bengali
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software
MS Powerpoint
MS Excel
MS Outlook
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