ABINAYA K R
Hyderabad
Summary
Dynamic and adaptable professional seeking to leverage a unique blend of expertise in R&D, Sales, Strategic planning to drive innovation, enhance market growth and deliver impactful business solutions, committed to continuous learning and collaboration, excelling in cross-functional environments to achieve organisational success.
Overview
10
10
years of professional experience
Work History
Manager-Business Development
Faith Industries Limited
Hyderabad
02.2026 - Current
- Drove volume growth and increased market share through targeted strategies in the region.
- Identified new applications and emerging segments to capitalize on market opportunities.
- Appoint and manage dealers/distributors in the region.
- Expanded sales of PVC additives in Telangana and Andhra Pradesh, enhancing regional market presence.
- Provide technical guidance on additives, coordinate product trials and approvals customer plant.
- Gathered information on customer formulation and processing needs to ensure product compatibility.
- Maintain CRM data and customer visit reports.
Sr.Manager- Regional Sales
Nayara Energy Limited
Hyderabad
05.2024 - 06.2025
- Managed PP sales across TN, KL, PY, and KA regions. Product was successfully commissioned in the month of July in the KA market.
- Followed up with state customers to facilitate material trials and gather feedback.
- Evaluated customer demand for material trials.
- Able to tap major Automobile Customer like Hyundai Engineering for material procurement and trials.
- Tracked market pricing sentiments and buying patterns to enhance material penetration strategies.
- Comparison of price between competitors for generating strategic decisions for calculating and disbursing discounts to the customers.
- Collected comprehensive reports on material trials from customers and compiled them for monthly meetings.
Sr.Manager- Polymer Sales
Reliance Industries Limited
Ahmedabad
03.2023 - 04.2024
- Developed and implemented sales strategies achieving short and long term revenue objectives.
- Monitored customer off take against sales plan and took corrective measures for deviations.
- Analyzed reports and records to gather data essential for strategic planning.
- Prepared monthly reports for PVC, VC presentations for Business group and open market analysis for PP.
Sr.Manager-Corporate Relations
MIOT International
Chennai
04.2022 - 02.2023
- Developed innovative marketing campaigns that increased engagement with target demographic and enhanced brand exposure.
- Organized promotional events and engaged with community to boost sales volume.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Conducted product training, demonstrations, and consumer awareness initiatives to elevate brand recognition and drive revenue.
Regional sales manager
Chiripal Polyfilms Private Limited
Ahmedabad
11.2019 - 04.2022
- Collaborated with senior executives to assess regional performance and develop strategies that enhanced revenue growth.
- Utilized sales forecasting and strategic planning to drive product profitability, analyzing business developments while monitoring market trends and competition.
- Assessed costs against market price points and established structures to meet profit targets.
- Successfully launched CPFL-PET chips in south market. Initially started with a single truck load which gradually increased to 500TPM.
Marketing Manager-PET
Reliance Industries Limited
Chennai
07.2017 - 11.2019
- Leveraged market trends and target audience statistics to strategically market products and enhance customer engagement.
- Generate orders on a daily basis by following up with customers / channel partners and providing feedback on dispatches, order status and stock transfer movement to regional depots.
- Attended industry conferences and tradeshows to stay up-to-date with market trends and customer needs. Attended Chinaplast 2019 and understood recycling market and machinery.
- Developed and assessed marketing strategies aligned with establishment objectives and market characteristics to optimize cost and markup factors.
- Participated in comprehensive sales training to better understand customer needs and improve sales strategies. by Rain group in Coimbatore. Learnt about behavioral and personality based selling.
- Engaged in industry conferences to network with professionals and stay informed about emerging market developments. and tradeshows to stay up-to-date with market trends and customer needs. Attended Chinaplast 2019 and understood the recycling market and machinery.
Project Assistant-Level II
CSIR-SERC
Chennai
11.2016 - 06.2017
- Contributed to Magneto Rheological Elastomer (MRE) project focused on smart seismic and vibration isolator development.
- Mixed NR/CR rubber with CI (carbonyl iron) in proportions ranging from 30% to 80%.
- Conducted tests on samples for tensile strength, compression resistance, and hardness to evaluate performance.
Education
Btech - Rubber and Plastic Technology
MIT-Anna University
Skills
- Sales strategy
- Sales forecasting
- Customer acquisition
- Lead generation
- Channel sales
- Sales and marketing
- Market analysis
- Competitive analysis
- Microsoft Excel
- SAP
- Negotiation skills
- Relationship building
Languages
- Hindi
- Telugu
- Tamil
Timeline
Manager-Business Development
Faith Industries Limited
02.2026 - Current
Sr.Manager- Regional Sales
Nayara Energy Limited
05.2024 - 06.2025
Sr.Manager- Polymer Sales
Reliance Industries Limited
03.2023 - 04.2024
Sr.Manager-Corporate Relations
MIOT International
04.2022 - 02.2023
Regional sales manager
Chiripal Polyfilms Private Limited
11.2019 - 04.2022
Marketing Manager-PET
Reliance Industries Limited
07.2017 - 11.2019
Project Assistant-Level II
CSIR-SERC
11.2016 - 06.2017
Btech - Rubber and Plastic Technology
MIT-Anna University