Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Timeline
Generic

Adarsh Chandra

FARIDABAD

Summary

Dynamic professional with extensive experience in delivering actionable insights through social listening and analytics. Skilled in managing global teams, driving data-driven decision-making, and fostering cross-functional collaboration. Adept at providing strategic insight and optimizing communication strategies. Committed to leveraging advanced analytics frameworks to enhance efficiency and accelerate organizational success.

Overview

11
11
years of professional experience

Work History

Senior Director - Insight & Analytics

Avian We.
New Delhi
04.2020 - Current
  • Delivered actionable insights through social listening, customer journey analytics, influencer mapping, Earned Media Measurement and competitive intelligence.
  • Established and scaled a global social media listening practice, managing cross-country programs, and 10+ analysts.
  • Partnered with C-suite executives, leveraging data-driven insights to optimize social media communication strategies.
  • Led multi-year, high-value analytics projects across Technology, Energy, FMCG, Pharma, Aviation, and Government sectors.
  • Pioneered automation and AI-driven analytics frameworks, enhancing efficiency and decision-making accuracy.
  • Managed social listening tech stack and vendor partnerships, ensuring optimal tool utilization and cost efficiency.

Manager - Analytics & Consumer Insights

Edelman India
Gurgaon
04.2016 - 03.2020
  • Analyzed social media performance and listening insights for HP Asia Pacific & Japan, Shell, and Microsoft
  • Selected for the Edelman India & Australia exchange program in Sydney to collaborate with the Australian Digital/PR team
  • Handled crisis management and influencer identification and mapping for Tata corporate and HP
  • Extensively used Boolean search functions and social listening tools, such as Talkwalker, Sprinklr, Unmetric, and Crowdtangle.

Executive - Social Media Strategy

Hungama Digital Services
Gurgaon
02.2015 - 03.2016
  • Collaborated cross-functionally to ensure cohesive marketing and integrated digital communication strategies.
  • Leveraged social listening tools to track activity, analyze performance, and optimize engagement strategies.
  • Managed audience engagement across Facebook, Twitter, and other key social media platforms

Education

Post Graduate Diploma - Marketing & Advertising

New Delhi School of Management
New Delhi
07-2014

BBA - Marketing

Guru Jambheshwar University
JIMS
05-2012

PG Programme in Data Science & AI - Advance Analytics

International Institute of Information Technology
Bangalore

Skills

  • Social media analytics
  • Competitive intelligence
  • Social listening tools
  • Vendor management
  • Team leadership
  • Social media listening
  • Influencer analytics
  • Communication strategy
  • Python - basic

Accomplishments

  • Multiple Category Award Winner – Recognized for three consecutive years in Internal Annual Awards:
    • Best Use of Analytics
    • Best Use of Crisis Communications
    • Best Use of Public Affairs/Government Relations
  • IPRCCA 2023 Finalist – Shortlisted for “Best Use of Analytics.”
  • Industry Recognition (2022) – Winner of Fulcrum & Velocity Awards for excellence in analytics.
  • Social Samosa – 30 under 30 Nominee (Consecutive Years | 2017 & 2018).

Affiliations

  • Practiced Karate for 15 years, won multiple championships at national and international levels.
  • Represented India at the World Karate Championship (2011, Malaysia).
  • Represented India at the Karate Commonwealth Championship (Australia).
  • 2-time National Medalist (2011 & 2012).

Timeline

Senior Director - Insight & Analytics

Avian We.
04.2020 - Current

Manager - Analytics & Consumer Insights

Edelman India
04.2016 - 03.2020

Executive - Social Media Strategy

Hungama Digital Services
02.2015 - 03.2016

Post Graduate Diploma - Marketing & Advertising

New Delhi School of Management

BBA - Marketing

Guru Jambheshwar University

PG Programme in Data Science & AI - Advance Analytics

International Institute of Information Technology

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