Aditya Thakur
Digital Media Planning
Parel Mumbai
Summary
Strategic Senior Manager with 8 years of experience in digital marketing and media planning. Expert in driving high-impact campaigns and optimizing ROI through data-driven approaches. Skilled in managing large budgets and executing successful initiatives across digital platforms. Renowned for delivering exceptional results, leveraging insights to refine strategies, and building strong client relationships
Overview
9
9
years of professional experience
14
14
years of post-secondary education
Work History
Senior Manager
Interactive Avenues
03.2022 - Current
- Led high-impact media campaigns for Amazon Prime Video, including the launch of new series and promotional events, ensuring alignment with overall marketing objectives and achieving key performance metrics.
- Directed and managed comprehensive media campaigns for flagship series including Panchayat S3, Indian Police Force, Mirzapur S3, and Bambai Meri Jaan. Ensured strategic alignment with marketing goals, resulting in significant audience engagement.
- Conceptualized and implemented innovative media solutions and promotional strategies tailored to Amazon Prime Video’s target audience.
- Maintained strong client relationships with Amazon Prime Video stakeholders, providing regular updates, performance reports, and strategic recommendations to align with their business goals.
- Prepared and presented detailed performance reports and analytics to Amazon Prime Video, highlighting key achievements, insights, and recommendations for future campaigns.
- Effectively managed and resolved any campaign-related issues or challenges, ensuring minimal disruption to Amazon Prime Video’s promotional activities and maintaining client satisfaction.
Manager Digital
Mindshare
2 2021 - 02.2022
- -Worked on GCPL – Godrej Consumer Products Limited, handling entire portfolio for Godrej HIT, Ezee 2 in 1, and BBLUNT.
- Created display media plans with reach and frequency objectives.
- Managed entire campaign management processes.
- Conducted strategic planning, client servicing, and campaign management.
- Collaborated closely with client on conceptualizing campaigns.
- Managed teams by interfacing with creative, operations, and tech teams to seamlessly execute media campaigns.
- Performed post-campaign analysis, including generating reports and extracting insights.
- Provided recommendations for future campaigns based on performance data.
Manager – Media Planning & Buying
iProspect – Dentsu Aegis Network
10.2015 - 01.2021
- Actively worked on Clients – Kotak Life Insurance, Reliance General Insurance, Yes Bank, Royal Sundaram & Lodha Group
- Complete ownership of account from Planning to executing and optimizing it to deliver ROI in campaign
- Creating media plan for client based on ROI/performance expectation of client
- Actively involved in various brands pitches, help brands in formulating and strategizing performance plans depending on their business objectives
- Identifying, evaluating, and recruiting new affiliates & Display publishers to increase program distribution and interfacing with internal marketing and other teams to develop and implement marketing strategies and support affiliate programs
- Executing campaign as per client requirement and ensuring that performance is in place; ensuring that clients’ ROI is achieved
- Responsible for Campaign Management, Strategic planning of Campaign executions, Publisher cost management and MIS report generation
- Providing monthly invoices to Media partners; handling buying, renegotiation of rates, renewing or canceling media placements and other adverting program
- Generating weekly, monthly and yearly report and analyzing it for growth of process
- Negotiating and evaluating affiliate advertising agreements while maintaining relationships with affiliates and partners; monitoring campaign performance as well as compiling & submitting campaign performance reports
- Strong Knowledge of Platforms like Double Click Manager, Adobe Analytics & Google Analytics.
Education
SSC -
IES High School, MSBHSE
Mumbai 06.2000 - 06.2009
HSC -
Guru Nanak Khalsa College, MSBHSE
Mumbai 06.2009 - 05.2011
BMM (Advertising) - Advertising
Guru Nanak Khalsa College, Mumbai University
Mumbai 08.2011 - 07.2014
Skills
Digital Marketing
Audience Engagement
Marketing Strategies
Social Media Management
Keyword analysis
Digital Advertising Platforms
Strategic Planning
Google Adwords
Social Media Platforms
Operations Management
Attributes
- Leadership
- People management skills
- Initiate responsibility
- Quick learner
- Innovative
- Data-Driven
- Collaborative
- Adaptive
- Resourceful
Languages
English
Hindi
Marathi
Timeline
Senior Manager
Interactive Avenues
03.2022 - Current
Manager – Media Planning & Buying
iProspect – Dentsu Aegis Network
10.2015 - 01.2021
BMM (Advertising) - Advertising
Guru Nanak Khalsa College, Mumbai University
08.2011 - 07.2014
HSC -
Guru Nanak Khalsa College, MSBHSE
06.2009 - 05.2011
SSC -
IES High School, MSBHSE
06.2000 - 06.2009
Manager Digital
Mindshare
2 2021 - 02.2022
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