ADNAN JILANI
Sr. Manager - Performance Marketing Manager
Pune
Work Preference
Summary
Performance-driven Media Manager with 9+ years of experience in scaling digital marketing initiatives across performance and brand channels. Specialized in managing end-to-end digital campaigns across USA and EMEA markets, from strategic planning to execution, with a strong focus on driving revenue growth, optimizing user journeys, and maximizing ROI. Proven expertise in leading cross-functional teams, aligning stakeholders, and leveraging data-driven insights to enhance campaign performance, improve brand visibility, and deliver measurable business impact. Experienced in managing high-budget campaigns across platforms such as Meta, Google, and Snapchat, with a track record of consistent performance optimization and scalable growth.
Overview
9
9
years of professional experience
5
5
Certifications
Work History
Media Performance Manager
Publicis Global Delivery (Zenith UK), Pune
09.2022 - Current
- Led an end-to-end growth strategy across paid channels (Meta, Snapchat, Pinterest, Google, LinkedIn), scaling acquisition and revenue for global brands.
- Managed and supervised multi-country digital programs in global agency environments.
- Knowledge and expertise in social media management platforms, analytics tools like GA, Looker, JIRA, Asana for task management, and advertising platforms.
- Improved user engagement and conversion rates through UX/UI enhancements and A/B testing, resulting in a 20% increase in overall engagement.
- Allocated budgets dynamically across funnel stages to maximize conversion volume and efficiency, and reduced CPA by 15% while increasing spend by 30%, ensuring efficient budget utilization.
- Led and directed the development of data-driven marketing strategies for accounts including Penhaligon's (Luxury Perfume Brand UK) and Accor, a hotel chain in the EMEA market, over a three-year period.
- Drove performance marketing strategy for brands like Accor Group, from premium hospitality and luxury perfume brands like Penhaligon's and L'Artisan, from the beauty industry, contributing to over 10% year-over-year growth.
- Demonstrated leadership by playing an active role in mentoring associate managers and analysts in crafting ad campaigns across platforms such as Meta, Snapchat, Pinterest, LinkedIn, and Twitter Ads.
- Managed month-end reconciliation using the Prisma tool, ensuring finance records were up to date and free of discrepancies.
- Drove 11% growth MoM in conversions by strategically increasing budgets and optimizing high-performing audience segments across multiple media partners.
- Directed advertising budgets of €1 million or more quarterly, allocated resources strategically to maximize reach, and achieved consistent ROAS of 7x to 9x month over month by crafting social media strategies.
- Served as the primary point of contact for all escalations, ensuring optimal resource utilization, and quality delivery in alignment with defined SLAs.
- Improved team performance by implementing new KPI tracking systems and providing regular feedback.
- Facilitated cross-departmental collaboration, fostering a culture focused on continuous improvement and shared success.
Senior Associate II
Dentsu International, Pune
03.2021 - 08.2022
- Defined project scope, timelines, and resource allocation for optimal project flow, also coordinated with varied teams like UX/UI designers, developers to align project deliverables.
- Implemented optimization strategies, including load time reduction, responsive design, and performance monitoring, boosting website engagement and conversion rates.
- Managed social media ad operations and performance for high-value clients, including Mercedes Benz Ireland, Bank of Ireland (BOI), Estée Lauder (Belgium), and Heineken.
- Led and guided the team in crafting QBR presentations for high-value clients, using compelling visuals and storytelling to effectively communicate results through data-driven insights.
- Oversaw the digital advertising budget, closely monitoring expenditures, tracking success metrics to ensure optimal performance and continuously improving processes.
- Analyzed SM campaign results, delivered regular internal reports to inform strategic decision-making and Initiated regular stakeholder meetings to address shortcomings.
- Conducted interviews for associate manager, provided training to new joiners to ensure a seamless onboarding experience.
Account Manager
Amura Marketing Technologies, Pune
01.2021 - 03.2021
- Managed client expectations across all digital marketing aspects, serving as the primary point of contact, presented monthly and weekly activity reports to clients, clearly communicating results.
- Engaged with clients to understand briefs, propose solutions, and provide regular progress updates, collaborated with clients and internal teams to ensure alignment and secure approvals.
- Facilitated seamless coordination between teams to meet project milestones
- Managed social media and influencer marketing initiatives to increase brand awareness and customer engagement
Digital Marketing Manager
Digihive Technology, Lucknow
09.2017 - 10.2019
- Collaborated with cross-functional teams, including Product Development, Sales, and Design, to ensure cohesive marketing strategies for premium automobile accounts like Hero Motocorp at regional level, BMW and few beauty brands.
- Enhanced Social media account management via Hootsuite, Sproutsocial and Asana and worked with marketing teams to create, deploy and optimize effective campaigns.
- Monitored advancements in social media, generating interest for existing and upcoming product or service releases by organic and paid
Marketing Executive
Digitrend Solutions, Lucknow
10.2015 - 08.2017
- Learnt to design Google or Facebook ads as per the client's requirements
- Assisted the DMMs in building weekly & monthly reports on a regular basis by giving insights from the platform
Education
Bachelor of Commerce - Accounting And Finance
Lucknow University
Lucknow, India01-2012
ISC & ICSE (Class XII) - Commerce
City Montessori Inter College
Lucknow, India01-2009
Skills
Digital performance marketing
Digital marketing strategy
Stakeholder management
Analytical insights
Website oversight
Project coordination
Team Leadership
Problem-solving
TOOLS
- Google Analytics
- Meta Business Manager
- Hootsuite
- HotJar
- JIRA
- SEMRush
- Sprinklr
- Shopify
- Looker Studio
Certification
Meta Blueprint - Media Buying
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Media Performance Manager
Publicis Global Delivery (Zenith UK), Pune
09.2022 - Current
Senior Associate II
Dentsu International, Pune
03.2021 - 08.2022
Account Manager
Amura Marketing Technologies, Pune
01.2021 - 03.2021
Digital Marketing Manager
Digihive Technology, Lucknow
09.2017 - 10.2019
Marketing Executive
Digitrend Solutions, Lucknow
10.2015 - 08.2017
Bachelor of Commerce - Accounting And Finance
Lucknow University
ISC & ICSE (Class XII) - Commerce
City Montessori Inter College