Adrija Choudhury
Faridabad
Summary
Dynamic and result-oriented Content Professional with 11+ years of experience as an SEO-friendly content writer and a year of expertise as a Content and Social Media Manager. Seeking a challenging role to leverage skills in content strategy, SEO, and digital marketing to drive impactful results.
Overview
11
11
years of professional experience
1
1
Language
Work History
Content and Social Media Manager
Yoma Technologies (BYLD Group - Parent Company)
08.2022 - 12.2023
- Develop and execute content strategies aligned with brand goals
- Manage social media channels, increasing engagement by 30%
- Lead team of content creators, overseeing campaigns and projects
- Make content calendar for month
- Review content calendar along with my team
- Apply changes | new ideas in calendar that my team suggests
- Constantly review creative improvement of my team
- Write on-page blogs
- Audit landing page content
- Manage organic campaigns for workshops | webinars
- Create LinkedIn and Google ad copies
- Pull out SM performance analytics
- Make reports
- Understand client's brief, identify opportunity to conduct quick field dipstick or secondary research to validate client's problem statement
- Map effort estimation basis scope of work, populate project plan, and track it on daily/weekly basis
- Work within internal process-driven systems with deliverable wise deadlines and client expectations for quality
- Manage and deliver multimedia projects through limited development phases: take project brief, take guidance from L&D Manager and Solutions Head, provide concepts based on initial interaction, designing, revising, troubleshooting, and producing a final product.
Senior Content Writer
Flexsin Technologies
03.2017 - 07.2022
- Crafted thought leadership pieces such as blogs, articles, website content, social media posts, YouTube Descriptions
- Mentored junior writers, ensuring adherence to quality standards
- Dealt with client escalations regarding content quality.
Content Developer
Digital Web Solutions
10.2015 - 03.2017
- Developed and executed content strategies for diverse clients
- Collaborated with cross-functional teams on marketing campaigns
- Increased lead generation through targeted content creation.
Content Writer
ACSIUS Technologies
05.2014 - 10.2015
- Developed content strategies for clients across industries
- Collaborated with marketing teams to align content with campaigns
- Drafted blogs, articles, website content.
Content Writer
Wildnet Technologies
05.2013 - 05.2014
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content
- Formatted content to adhere to industry-specific style guides
- Provided writing support in fast-paced environment for variety of public-facing materials
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
Content Writer
Midas IT Services India Pvt Ltd
08.2012 - 04.2013
- Honed writing skills, creating content for diverse clients
- Collaborated with senior writers to learn industry best practices
- Gained exposure to various content management systems
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
Education
Mass Communication and Journalism -
Assam University
Bachelor of Arts - English Literature
Karimganj College
Kaimganj, India 04.2001 -
High School Diploma - undefined
M.M.M.C. Girls' Higher Secondary School
Skills
Content Marketing
undefinedTimeline
Content and Social Media Manager
Yoma Technologies (BYLD Group - Parent Company)
08.2022 - 12.2023
Senior Content Writer
Flexsin Technologies
03.2017 - 07.2022
Content Developer
Digital Web Solutions
10.2015 - 03.2017
Content Writer
ACSIUS Technologies
05.2014 - 10.2015
Content Writer
Wildnet Technologies
05.2013 - 05.2014
Content Writer
Midas IT Services India Pvt Ltd
08.2012 - 04.2013
Bachelor of Arts - English Literature
Karimganj College
04.2001 -
Mass Communication and Journalism -
Assam University
High School Diploma - undefined
M.M.M.C. Girls' Higher Secondary School
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