Adrija Mukherjee
Kolkata
Summary
Certified Digital Marketing and Social Media Specialist holding multiple certifications, including Google Digital Marketing Fundamentals and HubSpot Content Marketing, with over 2 years of experience in event coordination, content strategy, and community development. Demonstrates ability in project management, sales, client communication, and creative content creation to enhance engagement and operational efficiency in event and social impact projects.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Head of Content Strategy
The Pahadi Group of Brands
Kolkata
04.2025 - 08.2025
- Led high impact campaigns and managed client relationships end-to-end, ensuring seamless brand storytelling execution across Foodpark, Orgreenik, Amaya Resort, Keshariya Junction, and other partners.
- Developed content calendar and strategy, increasing brand visibility across platforms.
- Enhanced digital engagement by editing photo and video content using Canva.
- Led client-facing photoshoots and executed influencer marketing campaigns, coordinating on-ground teams while ensuring full alignment with brand identity and strategic objectives.
- Negotiated sponsorships and secured participants for the Chettri Classic Hockey Tournament. Coordinated scheduling, venue arrangements and ensured seamless event operation and stakeholder engagement.
Internship Trainee
The Times of India
Kolkata
04.2023 - 05.2023
- Collaborated with senior team members to gain hands-on editorial and media planning experience.
- Assisted editorial team with copywriting and fact-checking, providing administrative support.
Education
Diploma - Digital Marketing
NIHT
Kolkata, IndiaAISSCE- Humanities - CBSE
Shri Shikshaytan School
Kolkata, IndiaAISSE : CBSE -
Shri Shikshayatan School
Kolkata, IndiaSkills
- Social Media Marketing (SMM)
- Content Writing
- SEO Optimization
- Brand storytelling
- Editorial Planning
- Fact-checking & Research
- Creative problem-solving
- Google Excel Sheets
- Canva
- Figma
- Adobe Premiere Pro
- Client relationship management
- Strategic communication
- Public relations
- Cross-functional leadership
- Negotiation
- Certified AI Prompt Engineering
Certification
- Google Digital Marketing Fundamentals, Google
- Meta Social Media Marketing Certification, Meta
- HubSpot Content Marketing Certification, HubSpot
- HubSpot Email Marketing Certification, HubSpot
- HubSpot Social Media Strategy Certification, HubSpot
Leadership And Activities
- Editorial Board Member, Shri Shikshayatan School, Content writing, copyediting, and publishing experience.
- Captain of the Football team, Shri Shikshaytan School, 08/01/23, 12/01/24, Critical thinking, conflict resolution, and adaptability.
- Delegate, Jadavpur MUN, Honourable Mention
- Delegate, Shri Shikshayatan Intra MUN, Honourable Mention
- Volunteer, Oral School for Deaf Children, Coordinated production duties to support a large-scale school anniversary event on 59th Jubilee.
- Volunteer, JAAGO, Founded an NGO in Kolkata, addressing education of children in marginalised societies.
Timeline
Head of Content Strategy
The Pahadi Group of Brands
04.2025 - 08.2025
Internship Trainee
The Times of India
04.2023 - 05.2023
Diploma - Digital Marketing
NIHT
AISSCE- Humanities - CBSE
Shri Shikshaytan School
AISSE : CBSE -
Shri Shikshayatan School