Agrim Singh

• Led brand campaign 'Gen Z - Aspire' to enhance brand affinity.
• Planned & executed Case Study competition for MBA students across India.
• Led Insure India campaign with AI-driven ground activation.
• Enhanced engagement levels for both customers and employees through AI technology.
• Oversaw 12 Bancassurance stakeholders and met their marketing needs.

Marketing strategy - Digital & AI Campaigns.

• Directed comprehensive ATL and BTL marketing initiatives.
• Executed cross-selling digital campaign yielding 60 Cr in business revenue for FY 23-24.
• Leveraged digital channels to distribute 730 engaging content pieces annually in FY 23-24.
• Implemented data enrichment campaign, enhancing the ability to deliver tailored messages to stakeholders.
• Collaborated on AI-generated 1000 personalized videos to enhance engagement and outreach.

Product Launch and Promotion

• Led new product launches via webinars and physical events.
• Promoted 5 new product via targeted marketing initiatives.

Brand Recognition, CSR & Recruitment Campaign.

• Facilitated successful completion of mega cricket events, enhancing mindshare.
• Handled communications & campaign for the Indian Olympic Team's sponsorship by Aditya Birla Capital.
• Directed CSR campaign Grow Together leading to 11,000 saplings planted.
• Launched impactful social media hiring campaign, achieving 11,000 leads.

Customer Engagement and Testimonials

• Executed successful customer testimonial campaigns during Valentine's Day and Women's Day leading to trending social media campaigns.

Stakeholder & Vendor Management

• Managed partnerships with seven major banks, managing 6000 branches nationwide to promote ABSLI products and secure mindshare.
• Effectively collaborated with multiple external vendors and creative agencies for marketing initiatives, ensuring timely delivery of high-quality outputs.

• Led the successful operation of the Delhi CP branch as Branch Manager.
• Developed a robust team through targeted recruitment, comprehensive product training, and performance management.
• Facilitated the promotion of 2 team members.
• Cultivated stakeholder relationships across advisors, agency partners, partner offices, customers and employees.
• Organized MDRT events to foster professional development.
• Directed impactful BTL recruitment marketing campaigns for advisor recruitment.