Aishwarya Goswami
Content Marketeer
Indirapuram, Ghaziabad
Summary
A seasoned Content Writer, a seasoned Digital Marketing and Retail Operations professional, having passion for Digital Marketing, Content Marketing, Marketing Analytics, Digital Sales, Fashion and Retail Solutions to achieve growth as well as exceed targets
Have worked as Digital Marketeer for SaaS product company handling assignment related to digital marketing, blog design, content marketing, SEO, SEM, social media marketing, digital sales and marketing campaigns
In earlier part of career, have handled the complete business, sales, marketing and operations of the biggest door of M.A.C Cosmetics in India
Overview
11
11
years of professional experience
5
5
years of post-secondary education
Work History
Content Moderator
Chegg India
New Delhi
12.2020 - Current
- Abuse Review: Review the abusive content on the site and take actions against it according to our abuse policy.
- EA Review: Review the Expert Answerer accounts/answers and suggest relevant actions.
- Copyright Escalations: Review and action on user reported copyright content
- Book Logistics: Creation of text files and matching question from old edition books to new edition book
- Approved, reviewed and edited content flowing to website.
Freelance Content Writer
Varied Sectors- Fashion, Engineering, Technology, Heavy Industries, Education, ESG etc.
Delhi
12.2020 - Current
- Conducted extensive internet research to provide facts and statistics for articles and blogs.
- Used Microsoft Word, Google Docs and SharePoint to store and share created documents.
- Added keywords, meta descriptions and alt image tags to increase SEO presence.
- Created monthly Excel spreadsheets to manage client projects and deadlines.
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Ghostwrote articles for different clients and agencies in Fashion, Engineering, Technology, Heavy Industries, Education, ESG, incorporating relevant SEO terms and interlinking.
Digital Marketeer
DC Web Services Ltd
05.2019 - Current
- DC Web Services manages a SaaS based product- QDC for managing end to end business of Dry Cleaners
- Creating On Page and Off Page SEO, SEM, SMM, Content Marketing, Event Planning and Social Media Campaigns
- Increased sales levels by expanding demographics through Lead Nurturing and Marketing Campaigns
- Optimizing content strategy and using Google Analytics platform for boosting customer engagement
- Analyzed website heat patterns for customer ease of navigation and increasing time on the site
- Preparing Go-to-Market Strategy Plans and implementation for market penetration
Independent Digital Marketing Consultant
03.2018 - 10.2018
- Client Name- ToiFi (Toilet Finder App)- ToiFi is a social service app that provides location of washrooms nearby
- Assisted in analysis of marketing data and altering email marketing plans towards enhanced traffic
- Launching of new newsletter campaigns that resulted in 7% increase in customer retention and engagement
- Worked with client marketing vertical to leverage existing CRM and fine tune to audience segmentation
- Campaigns for growth of user awareness through social media and other segmentation strategies
Independent Digital Marketing Consultant
10.2017 - 01.2018
- Mr
- Needs (Needz Delivery and Services Private Limited)
- Effectively established digital presence for Mr
- Needs (subscription-based grocery app) with 25 employees and $1.2 million monthly sales
- Maintaining client’s online presence for ensuring effective product communication for targeted marketing
- Optimize advertising spending by implementing proper Ad-words account structure, negative keywords and A/B split testing
- Used Google analytics data to modify site content, achieve goals, and reach KPI’s, including CPC, CTR, quality score, and ROI
Manager
Shoppers Stop- M.A.C. Cosmetics
07.2015 - 12.2016
- Focus Areas
- Planning, implementing and achieving high volume/value process and EBIDTA growth
- Leading the end-to-end program management for biggest revenue door of MAC Cosmetics in India
- Managing the operations, on-boarding of customers with a team of Asst
- Manager and Retail Consultants
- Preparation of detailed trend reports and other reports pertaining to the customer perception
- Leading the SSL SOPs and SLA compliance during day to day operations and transactions
- Managing the system as well as process for continuous transactions at the front end
- Leading the inventory, stock movement and other processes, and reducing inventory shrinkage
- Managing the work environment issues, escalated customer issues and designing customer delight campaigns Attainments
- Fast track promoted to Manager for MAC Cosmetics India’s biggest revenue door
- Managed operations and team of 15 associates and achieved revenue >15 Cr.
Assistant Manager
Shoppers Stop- M.A.C. Cosmetics
New Delhi
12.2013 - 07.2015
- Key Focus Areas
- Following SSL sales SOPs and SLA compliance during day to day operations and transactions
- Managing the system as well as process for continuous transactions at the front end
- Managing inventory, stock movement and other processes related to daily operations
- Maintaining proper work environment for the team, resolving issues in case of conflicts and achieving excellence in customer delight Attainments
- Fast track promoted to Assistant Manager because of high performance rating
- Attained MAC’s Wedding Trousseau Certification from MAC Lead Assessor from New York
Retail Consultant
Shoppers Stop- M.A.C. Cosmetics
New Delhi
11.2012 - 11.2013
- Key Focus Areas
- Maintaining the front-end process for the MAC’s biggest door for make-up artists and products, as per MAC’s customer engagement processes
- Preparing the trend report, researching new trends and preparing detailed reports
- Assisting product specialist for product knowledge campaigns and devising strategies for enhanced customer experience
- Managing the online inventory and stock process of the concerned department
Lecturer
Rajasthan Institute of Engineering and Technology
Jaipur
11.2009 - 04.2010
- Focus Areas
- Completion of course line set by Rajasthan University and conducting extensive lectures
- Performing as batch in-charge, which involved maintaining a complete performance report of students
- Performing as Placement officer under the Head of Placements, which involved interacting with corporate HRs
- As a member of Accreditation Committee, performing the As-Is study of the current teaching practice as well as course curriculum of all the departments Attainments
- Achieved a result of 75% and 80% in University Examination for Third year and Final year subjects
- Part of Accreditation Core Committee of RIET for implementation and documentation of the standards specified by NBA (National Board of Accreditation) and achieved the accreditation from NBA
Education
Certified Digital Marketing Masters - Digital Marketing
Digital Vidya
08.2018 - 02.2019
Certified Content Writer- - Content Writing
Content Vidya
11.2020 - 11.2020
Bachelor of Engineering (B.E - Information Technology
University of Rajasthan
06.2005 - 06.2009
Red Hat Certified Engineer (R.H.C.E.) - undefined
Red Hat Inc
XII - undefined
ISC Board, ICSE Board
Skills
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Other Participations
- Organized MAC activation campaigns at Select City walk in co-ordination with Branding and Marketing Teams
- Prepared artifacts and training campaigns leading at MAC Cosmetics leading to customer acquisition and customer activation at Select City Walk
- Won II prize in Fashion show at Verve Inter College Fest 2007 organized at JNIT, Jaipur
Additional Information
- Date of Birth: 12 January 1988
- Marital Status: Married with a kid
Timeline
Content Moderator
Chegg India
12.2020 - Current
Freelance Content Writer
Varied Sectors- Fashion, Engineering, Technology, Heavy Industries, Education, ESG etc.
12.2020 - Current
Certified Content Writer- - Content Writing
Content Vidya
11.2020 - 11.2020
Digital Marketeer
DC Web Services Ltd
05.2019 - Current
Certified Digital Marketing Masters - Digital Marketing
Digital Vidya
08.2018 - 02.2019
Independent Digital Marketing Consultant
03.2018 - 10.2018
Independent Digital Marketing Consultant
10.2017 - 01.2018
Manager
Shoppers Stop- M.A.C. Cosmetics
07.2015 - 12.2016
Assistant Manager
Shoppers Stop- M.A.C. Cosmetics
12.2013 - 07.2015
Retail Consultant
Shoppers Stop- M.A.C. Cosmetics
11.2012 - 11.2013
Lecturer
Rajasthan Institute of Engineering and Technology
11.2009 - 04.2010
Bachelor of Engineering (B.E - Information Technology
University of Rajasthan
06.2005 - 06.2009
Red Hat Certified Engineer (R.H.C.E.) - undefined
Red Hat Inc
XII - undefined
ISC Board, ICSE Board
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