AJITA SINGH PARIHAR

Results-driven MBA graduate with hands-on experience in AI-assisted content marketing and performance marketing. Skilled in leveraging AI to enhance marketing strategies, with a background in customer relationship management from the banking sector. Transitioning to e-commerce and digital marketing, seeking an entry-level role to contribute to innovative marketing initiatives.

• AI-Driven Social Media Marketing Project, Planned AI-assisted content and hashtag strategy for a skincare brand, Filtered AI-generated ideas based on audience relevance and brand tone, Focused on problem-solving and value-driven content
• Performance Marketing Project (Paid Ads), Planned lead-generation ad campaigns for a health supplement brand, Selected objectives aligned with business goals, Analyzed CTR, CPC, CPL, CPA, and ROAS
• AI Email Marketing Funnel Project, Designed an AI-supported email funnel based on customer journey, Structured emails by timing, relevance, and funnel stage, Learned that conversions occur through sequential engagement
• E-Commerce Marketing & AI Application Project, Studied end-to-end e-commerce flow: traffic, conversion, retention, Understood AI's role in targeting, personalization, and ad optimization, Connected marketing metrics with profitability

• Singing
• Cooking

• Hindi, Native
• English, Professional Working Proficiency