Ajith Abraham Punnoose

• Built and strengthened relationships with strategic partners to drive business growth.
• Developed and implemented successful strategies for building India1's digital portfolio
• Set and monitored annual operating plan for the entire business.
• Provided a digital face to the company with the launch of India1 Digital Platform with 7+ million users and launched the India1App
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• Heading the Marketing team of India1 Payments Ltd, the largest White Label ATM Operator in India.
• Core team member that set up 12000+ ATMs across rural India in line with the financial inclusion agenda of the Government of India.
• Creating unique distribution models which are industry firsts in ATM industry
• Creating Business model for Sourcing and Management of cash from retail market for ATM replenishment.
• Lead the innovation agenda of the company with many initiatives like the flagship loyalty program - Cashback by India1.
• Custodian of the brand “india1” and working towards developing the brand.

• Responsible for pricing and uptake of 2G and 3G products, acquisition of new data users thru innovative services like Video store, Re1 store portals, India's first Data share platform(All National Campaigns) with operation span across 23 telecom circles and over 190 million subscribers.
• Creating and Running national campaigns for the Data vertical thru innovative products that have been successfully driven thru ATL & BTL campaigns.
• Pricing specialist having driven customer adoption thru smart pricing.
• Cross Functional Role for creating better Customer Experience.
• Optimization of Network for optimal use of deployed resources.

• Self-motivated, with a strong sense of personal responsibility.
• Adaptable and proficient in learning new concepts quickly and efficiently.
• Worked well in a team setting, providing support and guidance.
• Gained extensive knowledge in data analytics and business reporting.
• Headed the VAS Portfolio of the largest business unit of the company, engage in new Product Development and promotion of existing Value Added Services
• Oversaw the Value Added Services and Roaming Teams and drive penetration of VAS Services (SMS, Data, Voice)
• Conceptualized, developed and executed strategies for achieving revenue targets
• As part of the Business Development initiatives, liaised with the Communications team to increase customer awareness of VAS
• Coordinate with the Product Development team in creating segmented products to increase customer delight
• Developed new vendors and maintained relationships with existing vendors

• Headed the Value Added Services for the Kerala Region, engaged in new Product Development and promotion of existing Value Added Services
• Oversaw the Value Added Services promotional team and pioneered the launching of new services, to drive usage and to achieve the budgeted VAS revenue targets
• Conceptualized, designed, planned and executed schemes to enhance VAS penetration
• Coordinated with the MARCOM team, strove to increase customer awareness of VAS
• Liaised with the Events team, planned and coordinated ground level activities for VAS promotion
• Developed new vendors and maintained relationships with existing vendors.

Assistant Manager – Corporate Sales (Zonal Office)

• Engaged in developing new business relationships in the Corporate and Small & Medium Enterprises segments, as part of the Business Development initiative
• Responsible for recruiting, managing and mentoring Marketing Associates
• Maintained and enhanced existing corporate relationships
• Planned and coordinated activities for promoting Value Added Services and increasing revenue generation

• Promoted financial products by maintaining excellent service offering knowledge.
• Assisted customers with setting up or closing accounts, and signing up for new services.
• Networked to increase client base and encourage existing clients to expand financial portfolios.
• Essayed a key role in enhancing Non Resident business
• Coordinated and executed all branch-level promotional activities
• Supervised and authorized all branch operations and teller transactions
• Ensured Internal Control and Compliance to laid down operational procedures and guidelines