Ajoy Satyanarayana Sastry
25+ years experience in Sales and Marketing in Semiconductor and Testing & Measurement Industry
Bengaluru
Summary
25+ years experience in Sales and Marketing in Semiconductor and Testing & Measurement Industry
Overview
30
30
years of professional experience
4
4
years of post-secondary education
Work History
Regional Sales Manager
Craftronics India Pvt Ltd
6 2023 - Current
- Sales focus on PCB Designing Tool Software and Embedded Software
- Sales for Semiconductor, Defence and Space Customer
- Create Business opportunity in above segments
- Building customer relationships and End to End Process from identifying opportunity till payment receipt
- Working with Key Customers in Semiconductors, MILGOV, Industrial and R&D companies
- Responsible for Key Account Management, business plans, forecasting and reporting
- Key Achievements: Established key contacts with DRDO and Space Labs
- Established contacts with Start-up Companies
- Created funnel worth 2 Crore
- Won Orders 1 Crore.
Sales Manager
Electro System Associates Pvt. Ltd
12.2021 - 05.2023
- Sales focus on Embedded Tools and TMI business for Bangalore Region
- Sales for Semiconductor, Defence and Space segment customers
- Created Business opportunity in above segments
- Building customer relationships and End to End Process from identifying opportunity till payment receipt
- Working with Key Customers in Semiconductors, MILGOV, Industrial and R&D companies
- Responsible for Key Account Management, business plans, forecasting and reporting
- Key Achievements: Established contacts with Lab Managers, End users in TOP MNC’s
- Won Orders from: Intel, Nvidia, Texas Instruments, C-Dot, URSC-ISITE, Volvo and AMD
- Achieved 130% target in FY 22-23.
Sales Manager
Applied RealTech Systems Pvt. Ltd.
03.2019 - 03.2021
- Complete In charge of Sales and Operation
- Managing Team of 20 members of Sale and Application
- Managing Funnel and Marketing Activity for Principal Lines
- Working to Increase 20% business share across segments
- Focusing on Space and Mil-Gov business
- Building customer relationship
- Managing Funnel and its Activity in CRM
- Responsible for Business plans, Forecasting and Reporting
- Key Achievements: Achieved Month on Month Target
- Implemented Sales Funnel and increasing sales opportunity funnel from Marcom activity
- Implemented Process for Order Management and Quote follow-up
- Introduced Effective Attendance Management
- Introduced Cost effective Logistics Solutions.
Service Account Manager
Tektronix
08.2013 - 12.2018
- Handling Sales Service for South and Northern Region for Tektronix, Fluke and Keithley instruments service business opportunities
- Create Business for Multi-Vendor Services Calibration
- Building customer relationship and End to End Process for Calibration and Repairs
- Working with Key Customers in Semiconductors, MILGOV, Industrial and R&D companies
- Responsible for Key Account Management, business plans, forecasting and reporting
- Managing Inside Account Manager
- Key Achievements: Established contacts with Lab Managers in TOP MNC’s
- WON Major Key accounts for Calibration opportunity (Tata Power, Broadcom, TI and Qualcomm)
- Develop solution selling to increase Revenue
- Achieved 98% target in FY-2016
- Achieved 124% target in FY-2017
- Achieved 97% target in FY-2018.
Assistant Manager
Advanced Micronics Devices Ltd
06.2012 - 08.2013
- Handling Products on All India basis
- Demand Creation for Echelon Products
- Support Other Regions for business growth
- Working for Building Automation & Energy Management System
- Government Organizations clients
- Responsible for Key Account Management, business plans, forecasting and reporting
- Key Achievements: Established contacts with Top Officials in Government of Karnataka
- Working with Bangalore Corporation for Street Light Management System to help save Energy.
Assistant Manager
Aarjay International Pvt Ltd.
03.2009 - 06.2012
- Handled Products on All India basis
- Demand Creation for CML and Melexis Products
- Support Other Regions for business growth for above lines
- Working mainly with Defense (DRDO labs & production Units), Telecom, Automotive, Industrial and Consumer clients
- Responsible for Key Account Management, business plans, forecasting and reporting
- Key Achievements: Major design-wins at TVS Motors for Current Sensors
- Major design-wins at Mahindra Reva for Current Sensors used in Electric Car Project
- Design-win at BEL for CML used in FINSAS, SDR & Shakti program.
Senior Application Engineer
Kyocera Asia Pacific Pte Ltd.
03.2007 - 02.2009
- Handled All India Sales Operation for Semiconductor Components Division
- Major concentration on DRDO labs requirements
- Technical & Commercial support at Engineer Level
- Monitor Agents activity on Monthly Basis & Attending important negotiations for Technical & Commercial
- Directly handling Important Corporate Customers
- Customers: Handling through Agents and through direct interactions
- Key Achievements: Major design-wins at GAETEC for MMIC Package
- Improved reporting format helping to increase business
- Major design-wins for ISRO program for MMIC Packages
- Initiated various marketing schemes to create awareness.
Key Account Manager
World Peace International (India) Pvt Ltd
11.2003 - 02.2007
- Handled Hyderabad/ Chennai/ Pondicherry and Bangalore region Technical & Commercial support at Engineer Level
- Attending important negotiations for Technical & Commercial
- Directly handling Important Corporate Customers
- Customers: Major Accounts, M/s
- APC, Flextronics ODM's and Hyderabad Territory
- Key Achievements: Design-win at Linkwell Tele systems for TI part used in POS project
- Major Design-win at Astra Microwave for Vishay Thin Film Resistor parts
- Received appreciation mail from APC for handling their requirements.
Senior Sales Engineer
DTDS Technology Distribution Pte Ltd
11.1999 - 10.2003
- Handled customers all over South India & Western region
- Technical & Commercial support at Engineer Level
- Attending important negotiations for Technical & Commercial
- Developing & maintaining good relationship with Principals M/s
- Raltron, Omron and Singapore Chemi-Con
- Customers: M/s
- APC, TVSE, Tejas, Flextronics & Consumer Industries & Other Telecom customers
- Key Achievements: Major Design-win at APC for Omron Relay part for UPS Project
- Major Design-win at TVS Electronics for Omron Relay part for their UPS project
- Design-win at Tejas Networks for Timing Synchronized module for SDH Project
- Design-win at C-DOT for TCXO and OCXO for ATM project
- Design-win at Invensys for Omron Relays used in Whirlpool Refrigerator project.
Sales Engineer
M/s. Graftec India
05.1994 - 10.1999
- Authorized distributors for Harris Semiconductors
- Handled customers all over South India and Few customers from Madya Pradesh, Rajasthan & Punjab
- Marketing and Technical support for the Represented products
- Attending negotiations Technical & Commercial aspects
- Developed Customers contact (Purchase and Technical Departments)
- Having developed contacts with Department of Telecommunication
- Key Achievements: Business expansion in Kerala region to increase Revenue
- Increase in business revenue from DRDO labs at Hyderabad
- Major focus in L&T and Kaynes, helped to increase revenue for general stock trading parts.
Education
High School Diploma -
MEI Polytechnic
Bengaluru, India 04.1989 - 04.1993
Skills
Semiconductor Ceramic Base Packages
Energy Management System
Electronics
RF
Microcontrollers
Analog
Embedded Systems
Product Marketing
Product Management
PCB design
Timeline
Sales Manager
Electro System Associates Pvt. Ltd
12.2021 - 05.2023
Sales Manager
Applied RealTech Systems Pvt. Ltd.
03.2019 - 03.2021
Service Account Manager
Tektronix
08.2013 - 12.2018
Assistant Manager
Advanced Micronics Devices Ltd
06.2012 - 08.2013
Assistant Manager
Aarjay International Pvt Ltd.
03.2009 - 06.2012
Senior Application Engineer
Kyocera Asia Pacific Pte Ltd.
03.2007 - 02.2009
Key Account Manager
World Peace International (India) Pvt Ltd
11.2003 - 02.2007
Senior Sales Engineer
DTDS Technology Distribution Pte Ltd
11.1999 - 10.2003
Sales Engineer
M/s. Graftec India
05.1994 - 10.1999
High School Diploma -
MEI Polytechnic
04.1989 - 04.1993
Regional Sales Manager
Craftronics India Pvt Ltd
6 2023 - Current