Akash Doni
Digital Marketing Executive
Bangalore
Summary
Results-driven Digital Marketing Executive with hands-on experience in managing and optimizing B2B and B2C campaigns across LinkedIn, Google Ads, and Meta. Proven track record of generating high-quality leads, improving ROI, and reducing cost per lead through data-driven strategies, A/B testing, and audience segmentation.
Experienced in executing full-funnel marketing campaigns, aligning closely with sales and marketing teams to drive lead conversion and business growth. Skilled in campaign analysis, performance tracking, and optimization using tools like Google Analytics and Google Tag Manager. Strong expertise in B2B marketing, especially for exhibitions and real estate, with a focus on targeting decision-makers and enhancing customer engagement.
Overview
4
4
years of professional experience
3
3
Certifications
Work History
Digital Marketing Executive
PDA Ventures
02.2026 - Current
- Managed and optimized B2B digital campaigns across LinkedIn, Google Ads, and Meta for exhibition projects, including IBEX India, Windergy, and Brews & Spirits.
- Executed full-funnel marketing strategies using LinkedIn Lead Gen Forms, Google Search/Display Ads, and Meta campaigns, generating high-quality B2B leads, and increasing event registrations.
- Targeted key decision-makers (CXOs, founders, and senior professionals) through advanced audience segmentation, improving lead quality by 20%–25%.
- Monitored and optimized campaign performance across platforms, reducing cost per lead (CPL) by 15–20% through A/B testing, bid adjustments, and creative optimization.
- Developed high-performing ad creatives and B2B-focused copy tailored to industry-specific audiences, improving click-through rates (CTR) by over 20%.
- Utilized platform analytics (LinkedIn Campaign Manager, Google Ads dashboard, Meta Ads Manager) to track KPIs and generate actionable insights for campaign optimization.
- Conducted audience research and competitor analysis to identify new targeting opportunities, and improve campaign performance.
Digital Marketing Executive - Search and Social
Hiland Realty
01.2025 - 02.2026
- Managed and optimized paid campaigns across Google Ads, Meta (Facebook and Instagram), and LinkedIn, generating over 1,000 qualified leads per month for real estate projects.
- Improved campaign ROI by 30–40% through A/B testing, audience segmentation, and continuous performance optimization.
- Reduced cost per lead (CPL) by 25% by refining targeting strategies, optimizing ad creatives, and landing pages.
- Planned and executed full-funnel digital marketing campaigns, increasing website traffic by 40%, and lead conversion rates by 15%.
- Collaborated with sales teams to ensure effective lead nurturing, contributing to a 15–18% increase in sales conversions from marketing-qualified leads.
- Utilized tools like Google Analytics and Google Tag Manager to track campaign performance and generate actionable insights.
- Managed monthly ad budgets of ₹3–5 lakhs, ensuring optimal allocation and maximizing return on ad spend (ROAS).
- Developed high-performing creatives and ad copies aligned with customer personas, improving click-through rates (CTR) by 30%.
- Conducted competitor analysis and market research to identify growth opportunities, and improve campaign effectiveness.
- Supported branding and remarketing strategies, increasing repeat engagement, and reducing drop-offs by 15%.
Sales Development Representative
NeoDove Private Limited
06.2024 - 12.2024
- Increased sales leads by implementing targeted outreach strategies and personalized followups.
- Streamlined lead management process by utilizing CRM software to track interactions and maintain organized customer information.
- Established relationships with prospects and customers to promote product understanding and drive sales growth.
- Built and managed accurate sales pipeline to maintain high volume of activity.
Executive – Inside Sales
PhonePe Payment Gateway
12.2023 - 06.2024
- Leveraged strong communication skills to understand customer needs, and align them with targeted products and marketing-driven promotions.
- Increased revenue and profitability by utilizing marketing campaign insights to deliver tailored customer solutions.
- Collaborated with marketing teams to cross-promote new offers, and enhance customer engagement.
- Collected and shared lead insights to support marketing optimization, and improve overall customer experience.
Executive – Inside Sales
DrinkPrime
02.2022 - 10.2023
- Collaborated with sales and marketing teams to align strategies, ensuring consistent lead generation, and improved conversion rates.
- Developed targeted outreach plans based on campaign performance insights to maximize engagement and sales outcomes.
- Negotiated pricing, terms, and service agreements while aligning with marketing campaigns and promotional strategies.
- Built strong customer and community relationships, leveraging marketing initiatives for sustained business growth.
- Supported marketing efforts by collecting customer feedback to refine messaging, and enhance campaign effectiveness.
- Consistently achieved or exceeded sales targets by effectively converting marketing-generated leads into successful deals.
Education
B.COM -
DG Shetty College of Commerce
Dharwad, KASEBA - Statistics, Economics, Business and Accounts
SMPU College
DharwadSSLC - undefined
GEMS School
DharwadSkills
Google Ads
Meta Ads Manager
Campaign Activation
Bid & Budget Optimization
Troubleshooting
A/B Testing
ROAS Improvement
Data Analytics
Performance Reporting
Tag Implementation
Google Analytics
Conversion Tracking
Client Communication
Excel & Data Studio Reporting
Certification
Fundamentals of Digital Marketing | 2025
Tools & Platforms
- Google Ads
- Meta Ads Manager
- Google Analytics (GA4)
- Google Tag Manager
- Data Studio
- Excel / Sheets
- SEMrush
- Ahrefs
- LinkedIn Ads
Timeline
Digital Marketing Executive
PDA Ventures
02.2026 - Current
Digital Marketing Executive - Search and Social
Hiland Realty
01.2025 - 02.2026
Sales Development Representative
NeoDove Private Limited
06.2024 - 12.2024
Executive – Inside Sales
PhonePe Payment Gateway
12.2023 - 06.2024
Executive – Inside Sales
DrinkPrime
02.2022 - 10.2023
SSLC - undefined
GEMS School
B.COM -
DG Shetty College of Commerce
SEBA - Statistics, Economics, Business and Accounts
SMPU College