Sanjay M Patel
Digital Marketing Professional
Bangalore
Summary
Sanjay Patel is a Digital Marketing Professional with 4 years of experience specializing in Results-driven performance marketer with two years of experience planning, executing, and optimizing high-performing social media campaigns. Proven ability to drive ROI through strategic audience targeting, UTM tracking, A/B testing, and data-driven decision-making. Skilled in managing budgets across platforms like Facebook, Instagram, and Linkedin Ads, with a strong focus on lead generation, conversion optimization, and performance analysis.
Overview
4
4
years of professional experience
Work History
Digital Marketing Executive
Unispace Pvt Ltd
01.2023 - 06.2023
- Managing social media and running paid campaigns for construction and interior leads and RnF
- Created performance reports on a weekly basis for various brands that were used for client presentations.
Senior Digital Marketing Executive
Don't Be Content Pvt ltd
07.2023 - 02.2026
- Managed a monthly marketing budget of 60 Lkahs on Meta platform.
- Created A/B test campaigns to determine the best winning campaign methodology.
- Created full-funnel marketing campaigns for FMCG, Fashion & Lifestyle brands.
- Experience with Sale Campaigns, and increased sale with 5x of ROAS with ecommerce brands in Amazon and Flipkart platforms.
- Provide weekly performance reports to clients, recommend better practices, and find ways to improve performance.
- Cenerated UTM codes for consistent and accurate campaign performance tracking in analytics tools.
Performance Marketing Manager
LWYD Interactive Pvt Ltd
03.2026 - Current
- Managed a monthly marketing budget of 2 Cr on Mets & Google.
- Prepared media plans, analyzed campaign performance, and collaborated with clients through weekly and monthly review meetings to present insights and optimization strategies.
- Provide weekly performance reports to clients, recommend better practices, and find ways to improve performance.
Education
MBA - Digital Marketing
CENTER FOR MANAGEMENT
12.2022
Bachelor of Science - Digital Marketing
SARADA VILAS COLLEGE
12.2020
Skills
- Meta Ads Manager
- Linkedin Ads Manager
- Digital Marketing
- Google Analytics (GA4)
- Google Ads
- Client Servicing & Management
- E-Commerce Marketing
- Wordpress
Timeline
Performance Marketing Manager
LWYD Interactive Pvt Ltd
03.2026 - Current
Senior Digital Marketing Executive
Don't Be Content Pvt ltd
07.2023 - 02.2026
Digital Marketing Executive
Unispace Pvt Ltd
01.2023 - 06.2023
MBA - Digital Marketing
CENTER FOR MANAGEMENT
Bachelor of Science - Digital Marketing
SARADA VILAS COLLEGE